The CCID Research Institute released the "Analysis Report on Home Appliances Purchases in 2017" on the 8th in Beijing. In 2017, the market scale of online shopping for B2C home appliances in China reached 490.6 billion yuan, an increase of 27.6% over the same period of last year.
According to the report, sales of air conditioners, refrigerators, washing machines and color televisions increased by more than 50% in sales volume of online home appliances. In the online shopping platform for home appliances, Jingdong occupies the first place with a share of 60.8%.
Household appliances online shopping market to high-end product structure shift.From kitchen appliances to mobile phones, home appliances online shopping market retail sales of all categories of products are greater than the increase in retail sales, handheld wireless vacuum cleaners and some other high-end products touted by consumers.
The report shows that after 80 users have become the mainstream household appliances consumer online shopping, accounting for 48%, 90% of users from last year's 14% to 23% .Recently user structure is also the lifeblood of home appliances online shopping market.
Home appliance online shopping market online and offline integration changes significantly.Unemic retail, new retail, smart retail rise, accelerating the field of home appliances online shopping online integration.In the rural market, as of 2017, Jingdong for the county town market opened Jingdong appliance store Nearly 8,000, Suning opened Suning Tesco County town shop nearly 2,200, rural Taobao is nearly 30,000 'Amoy point' as the basis to promote consumer upgrades.