'Or the original password lock, you can go out without a key.' Lee Auntie who lives in the west has just moved home, the new home is the traditional door locks, go out must bring the key, which makes her some accustomed to go out often forget the key .
In Hangzhou Qiutao Road good building materials market, Desiman, Haibeisi, Meeting Tai Long, Panasonic and other brands of smart locks are dealers in a prominent position, it seems smart locks have become furniture building materials market 'Burst'.
In fact, smart locks have been 'flying into the homes of ordinary people', which also hidden behind a long chain of industrial locks: smart home entrance dispute over a long time, routers, cell phones, locks and audio who the greatest chance? Chips, new materials, semiconductors, biometrics, software development ...
In 2018, Intelligent Locks' duel has just begun.
Smart door lock for 'smart home entrance'
These days, Luo Xiaoming is busy laying out new channels, research and development of new intelligent door locks. 'From last year into the smart door locks line, to the end of our sales reached 1.7 million yuan, this piece of the market is large, and now Still in its infancy.
Luo Xiaoming smart home appliances Hongyan leader, what he said smart locks, and general fingerprint lock or password lock is different from the smart door locks connected to all smart home appliances, such as television, air conditioning, curtains , Water heaters, etc. 'The door lock is a home entrance and can be connected as long as you have the home appliances you want to connect.'
Visit Hangzhou major home building materials market is not difficult to find, smart locks have become the major home brands 'burst.' For example, in the home market in Ouya, a price of 2100 yuan for the Panasonic brand smart locks, both Fingerprint unlock, but also password unlock, but also unlock the phone APP, zinc alloy panels, glass touch screen design, the appearance of simple and generous.
And not far from a no-name shop, unknown price of similar products only 800 yuan. 'Smart locks vary greatly in price, ranging from a few hundred dollars to more than 6,000 yuan, in addition to the brand, the main difference is the material, stainless steel Zinc alloy, pure copper, the gap is big. 'Clerk said.
Reporters found that entering the smart door locks industry, there are Desiman, Hai Beisi, Huitai Long and other traditional door locks companies, as well as UOB, Hikvision, Hongyan Electric and other cross-border enterprises, and even many Internet companies into the , Such as millet ecological chain enterprises Ding Technology's Luke, is a new brand.All the signs show that intelligent locks have become the giants compete for 'smart home entrance.'
This is not difficult to understand .In recent years, the growing popularity of smart home, major home brands and home appliances brands are in the dull 'smart home entrance', want to become the smart home integrated port, and the door as the first door into the family Defense line, a matter of course to enter the industry.
A 'smart door locks' after the industrial chain
Not long ago, Alibaba Cloud, Desiman, Meeting Dragon, DPLS lab and more than a dozen units jointly released the "2017 China Smart Lock Application and Development White Paper" shows that in 2016 China's smart door locks retail market shipments of 1.8 million units, accounting for 50% of the total market and reaching 3.5 million units in 2017. The online market accounts for the vast majority.
Jiang Weiguo is optimistic about this industry, after he left the control information, he found the Zhongshan, Guangdong 'lay' smart door locks manufacturers, and started off the assembly line in Zhejiang Province.At present, the brand in the Zhejiang market was fast growth trend.
Select Zhongshan factory as a partner, not without reason. From the current point of view, China's smart locks' four major production bases' are mainly concentrated in Zhongshan, Guangdong, Shenzhen and Zhejiang Yongkang, Wenzhou, 'people know that the market, Yongkang and Wenzhou's product quality is not high, the industry order nor norms. 'Jiang Weiguo said.
In fact, the smart lock of intelligent lock is started from 2015. After several years of development, smart lock not only ushered in a period of surge, but also formed a complete industrial chain including components and accessories, technical support , Panel design, foundries, distributors and other links.More subdivided, there are panels, locks, semiconductors, circuit boards (chips), password keys, communication modules, data security modules.
Each module has emerged some of the industry giants.For example, to fingerprint identification, mobile device fingerprint security, wearable security platform, two-dimensional code identification, encryption and decryption technology, network security system as the main direction of Hangzhou Sheng Yuan data security technology shares Limited, many smart locks are currently using its data module.
Great chance of 'false intelligence' chaos
Although entering the smart door lock industry is not long, but the stand-alone version of the fingerprint lock industry, Hongyan Electric has been plowing for many years, ranking the national fingerprint lock 'second echelon.' Luo Xiaoming said: 'smart door lock promotion is still difficult, On the one hand, there is another process in which consumers are "educated." On the other hand, not every piece of furniture is suitable for intelligence. '
He also said that security products do not need smart links, because when someone at home, there is no need to enable security equipment, and only need to start after locking the door security equipment.
At present, there are more than 1,300 domestic enterprises involved in smart locks, as many as 3,000 brand categories, many of whom are Samsung, Haier, Lenovo and other giants, but more rely on plagiarizing giant or foundry OEM, lack of self-designed Enterprises, which led to the entire market quite a mixed bag, the user experience is poor, 'pseudo-smart' industry also created a huge chaos under the chaos of the industry, 'Luo Xiaoming who' are still full of confidence.
Luo Xiaoming said: 'Now we have two series of smart locks, we are increasing research and development, in September this year, will be an additional three series of products, and gradually adjust the product structure of the door lock.' In Jiang Weiguo view, smart The popularity of door locks in China is only 2%, and there is still a big gap between Europe and the United States. 'Consumers such as Aunt Lee, once educated, will form a very high viscosity. Do you think Hangzhou has How many homes? With the now red-hot flats, the market is impressive. '
'Reporter's Notes'
Intelligent door locks industry urgently need to 'shuffle'
To say forget the painful experience with the key, it is estimated that everyone will have a history of blood and tears, which is why it can attract more than 1,000 manufacturers.
If you only understand the smart lock as a solution to the user forgotten key pain points, it is too narrow, the core is to compete for smart home 'entrance', but accidentally stood on the 'outlet.' Right now, intelligent lock There are many problems with popularization, for example, smart locks require the industry to 'shuffle' and consumers need to be 'educated'.
This is a reshuffle period that starts in 2015, skyrocketed in 2017 and reshuffled in 2018. The current state of the market is that the online marketplace far exceeds the offline market, which is where electricity providers have changed people's spending habits and become Education consumer market, the strongest impetus.And just recently, Lynx held a special smart locks event, attracted Deer off, DeSemman, Samsung, Kaidi Shi and other enterprises to participate.
You have to believe that the chaos of the world.Intelligent lock market turmoil, it is also the timing of the industry reshuffle.Currently, Lynx is trying to unify the smart lock industry standards, Suning also set up the first smart door lock Union, who the future Will carry the banner industry? Wait and see.