Based on consumers seeking emotional resonance, value-sharing brand positioning more and more capture the hearts of the market become the new darling of the user 'move to love', you need to touch the powerful emotions to achieve behavioral incentives, this feeling The main contact from the user's brand of good experience.
Recently, Oaks air conditioners a short video appearances Tencent, Youku and other major mainstream video sites.Video recorded January 24 -25 Nanjing Oaks Ochs 'home where there is Oaks' warmth New Year's activities the same day Nanjing Blizzard , Many trains were outage, a large number of tourists stranded Nanjing South Station, Oakland A warm New Year activities to alleviate the mood of travelers and tourists, the choir through the "Happy New Year," "singing and smiling," and many more blessings Song skewers for the passengers to send blessings, the establishment of the first New Year story museum, sweeping the walls of the year sweep away, so that visitors can win activities to participate in activities.
At the same time, Oaks incarnation recorder, through the lens to show the way the Q & A of travelers' minds, such as' where is your hometown, what are the impressions of the memory of the New Year and customs? 'From Huaian, Jiangyin, Hefei, Guizhou And so on all corners of the globe travelers have told their own hearts answer: dumplings, eat meatballs, playing cakes, paste the couplet and so on different, beautiful memories filled the entire waiting hall, overflowing the click to watch the video window. For example, 'New Year want to family, parents say?' The answer is highly similar - good health and a Happy New Year, that moment that full of love, listeners respect.
In the plain language, the real lens, everyone felt the warmth of home and Oaks's sincerity.This is not only a record of offline activities in Oaks, but also the love and warmth during the Spring Festival pass to fresh people - Youzi as the center, with a warm topic - home-based tone, with very sympathetic questions and expression of the user's heart to watch the most soft point in the mass migration known as millions of people during the Spring Festival tide in full about the Spring Festival, Oaks home like a stream of clean, sweet and moist.O Oaks 'home there Oaks' warm New Year action both air conditioning, desk calendar and other physical goods in kind, but also with the user face to face emotional exchange , The original features of air conditioning, physical properties derived from the unlimited social functions, triggering sufficient topic scalability, so the video once released in various platforms detonated traffic, to win massive messages.
No matter in what era, New Year, go home, reunite, affection is an indispensable element of the Spring Festival, in the Internet context, science and technology to accelerate the pace of life, but also let us have more ways to express emotions. Oaks air conditioning is committed to Products and services open up the barrier between people and people, between people and technology and share the world with everything connected.
In fact, this is not the first time Oaks detonated the network through short videos, sparking a heated debate, before Oaks Chi Chi series air-conditioned pk super shock movie, so many users enjoy the Oaks air conditioning boot 12 seconds, the compressor speed has reached 63HZ, quite At 3780 rpm, it is quite tough with the top sports car; the effect of 1 minute warm-up is as good as that of the quietness of an A4 paper landing at 18 dB. Hydro-automatic washing function, healthy life and comfortable environment are just a click away. AUX fully demonstrated the ultimate product innovation and technology, the overall strength.
Oakes Air Conditioner, which focuses on quality and innovation, took the lead in January 2018 to launch a strong attack on online materials and promotions with temperature, scene-based marketing under the line, seamless cross-border brand culture, product performance With the video, H5, flash, songs, New Year finer and specific ways to surround the user, and create 'we are different' flavor.
