Near the Spring Festival, when most people are busy purchasing new goods, dinner customers and visiting relatives and friends, the newly appointed general manager of Shanghai Suning Xu Hailan has led the small partners who are busy developing siting, store building, optimizing the supply chain, Improve logistics service such as a major event.
On the afternoon of February 8, Shanghai Suning held a '2018' Supplier Conference at the Po Li Jia Hotel, inviting partners from supermarkets, maternal and child, electrical appliances and other industries to comprehensively elaborate the development plan for the next three years Suning will set up 1000 stores in Shanghai in 2020 with a sales volume of over 100 billion yuan, and Shanghai Suning will focus on 'Good Products, Good Service, Good Experience' - 'San Hao Partners' , To all the brand suppliers thrown cooperation olive branch.
Shanghai Suning Xu Hailan, general manager of Shanghai Suning announced the development of three years Raiders
16 words to new consumer
According to Xu Hailan introduction, 2018 Shanghai Suning goal is to build seven Suning Tesco Plaza, nearly 200 Suning stores, 55 Suning Tesco boutique and direct sales outlets, three Suning stores, five Suning Red There are 14 Su Shan students, 3 Suning Sports, 2 Suning Auto Supermarket, 5 Suning Pole, 4 Suning Studios and 4 Suning Unmanned stores.
Suning 2018 will open nearly 300 stores in Shanghai
Behind the great development of all kinds of stores is the "enabling plan" currently being implemented by Xu Hailan, which contains a total of 16 words in four aspects: "consumption upgrading, service iteration, accurate extension and speeding up." Xu Hailan introduced 2018 Shanghai Suning will step up the introduction of products such as smart products, healthy living, comfortable home, mother and baby beauty, and strengthen the deep cooperation with small B merchants, designer groups and pan-home alliances.
In 2018, the service of Shanghai Suning will also be fully iterated. In addition to the rigid implementation of the basic services such as 'No reason to return on the 7th', 'No reason to exchange on the 15th' and 'No change for 180 days' In the city to carry out the 'expensive on your pay, such as about to send, delay compensation, Valet seized, speed retreat' and other innovative services.
In addition, for 85, 90 after the consumer, Shanghai Suning will integrate industrial resources to meet their consumer demand.For example, Suning Dragon Ball broadcast training a lot of net red game anchor; PP sports with Premier League, La Liga, Bundesliga, Serie A, French, Super, etc. The most complete football matches copyright; PPTV has a mass of film and television drama copyright resources, Shanghai Suning will use 'content consumption + product consumption' model to meet the preferences of young consumers.
Two made poles
In order to better highlight the "speed" stance of Suning in 2018, Xu Hailan plans to launch two 'benchmarking' programs in 2018, namely the '810 Sale Benchmark Day' and the '20 Billion Benchmark Benchmark 'respectively.
'810 sales benchmark day' is this year's' 818 Shopping Festival 'one of the highlights during the period specifically refers to August 10 this year, Shanghai Suning will be full promotion, two-lane linkage mode to create consumer upgrades' 'Product burst, the joint multi-industry stores work together to achieve single-day sales scale Suning the highest single-city record.
The '20 billion-scale benchmarking shop 'is Suning's smart retail' pole piece 'that is planned to be built in Shanghai. By building a model shop that consumes, drinks, plays, music and purchases one-stop shopping, it will achieve leapfrog growth and build Two billion annual double-line super-cloud store.
Miyoshi partners seek breakthroughs
Xu Hailan said that the ultimate goal is to become a 'good companion' to all brand suppliers, and hope that all suppliers can join hands with Suning in the two plans of "enabling the future" and "making the ultimate goal." Enhance and meet the consumer demand of the new era.To this end, Suning threw out 'good products, good service, good experience' 'triple play partner' program.
Shanghai Suning three years Raiders signing ceremony site
In order to attract more good products first released in Shanghai, Xu Hailan said the Shanghai Suning Polaris Hotel as a representative of China's luxury hotels, will provide support for all brand suppliers, Shanghai Suning will also use the advantages of two-lane channels to provide big data Support and O2O smart retail tools to use services.
On the expectation of service, Shanghai Suning invites all brands to jointly create service standards in the industry and build them into business cards in Shanghai and the consumer market in the whole country. Meanwhile, Xu Hailan said that in 2018, Suning will build service speed, quality, Temperature industry first, in the most competitive consumer market brand, build reputation, and continuously improve the industry service standards.
On the requirements of a good experience, Xu Hailan introduction, Suning smart retail multi-format mode, is to follow the consumer's life trajectory forward-looking layout, from office buildings to shelters, from entertainment to family gatherings, Suning will fully meet consumer Xu Hailan said Suning's new 'one big, two small, multi-specialty' format needs to work with suppliers to learn and use Internet O2O tools to enhance management and enhance consumer experience.
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