On February 6, 2018, Google and WPP unveiled the Top 50 BrandZ China Outsourcing Brands 2018 in Beijing, covering hardware manufacturers, Internet companies, airlines, financial banks, automotive and gaming companies, and the world's leading mobile phones Manufacturer vivo won the list of the 28th.
Google and WPP Release 2018 BrandZ China Outbound 50 Top Rank
'The BrandZ China Top 50 Brands for 2018' released by Millward Brown, WPP's research firm, the world's largest distribution group, has become one of the internationally recognized brands with the highest rankings in recent years Constant force in the internationalization process is not unrelated.
Innovation and technology is the largest vivo power
Vivo achieved good results in 'fifth in the world and third in China' in 2017. In addition to continuing its lead in such traditional strong markets as India and Southeast Asia, well-known media Bloomberg commented: "Chinese Smartphone Upstart That Beat Apple Is Now Venturing West "pointed out that vivo is relying on the full screen mobile phone V7 +, entering the markets of Hong Kong and Taiwan, it will also enter the markets of Russia and Singapore and march into the African market in 2018. vivo has taken a full-scale internationalization.
When Shen Yuan, the founder, president and CEO of vivo, talked about the internationalization of vivo, he said: 'Internationalization is a natural process, not a deliberate one. We do not want to distinguish between domestic business and overseas business. Instead, Return to the nature of things, and firmly embark on the path of our business model.China's successful experience certainly can be used for reference, but it must not be simply copied to overseas markets, we must enhance our understanding of local market conditions and return to consumers Demand side to find a breakthrough. '
vivo X20 Plus screen fingerprint version
vivo business model, nothing more than the 'good products' and 'good marketing', both are indispensable. vivo is constantly leading the technological innovation, change their usual image, through its perfect industrial chain Control and powerful manufacturing research and development capabilities, the leading innovation and technology into their own products, to bring them to consumers, to meet their demand for good products.
MWCS2017, vivo for the first time the external display of mobile phone screen can be unlocked fingerprint fingerprint engineering prototype, just six months after February 1, 2018, vivo official announced the world's first mass production screen fingerprint phone - vivo X20 Plus screen fingerprint version of the official sale .This is a cutting-edge innovation in the industry, vivo leading a competing product body, the 'conceptual product' mass production vivo X20 Plus screen fingerprint version including Android Authority CES 2018 Best Technology Award, TechRadarCES 2018 Best Innovation Award, Digital TrendCES 2018 Best Smartphone Technology Award, and many other international media awards, including self-contained X20 Plus screen fingerprint version since the sale, also won the pursuit of consumers .
It can be said that the leading innovation and technology is vivo to enter the international market, the biggest driver for the body has always been focused on the product, the ultimate product of excellence, it is the strongest siege plunder weapons.
Global sports marketing for the vivo help
vivo is proud to be ranked # 28 in the BrandZ China Outbound Brand list. In addition to being a leading product, it is also essential to be with consumers and be loved by consumers.
According to previous news reports, as early as May 31, 2017, the Beijing Imperial Ancestral Temple and vivo were officially announced as the official sponsor of the FIFA World Cup and signed a five-year long contract with a cooperation cycle of 2017-2022 including 2017 Federation of Nations Cup 2018 Russia World Cup 2021 Confederations Cup 2022 Qatar World Cup.
The World Cup, arguably one of the most watched top events in the world, is the world's largest sports event with more influence and coverage than the Olympic Games, the two top sports events in the world in terms of the Games. The 2014 World Cup in Brazil watched With more than 1 billion people, the World Cup undoubtedly has become the best opportunity for major brands to showcase themselves to a global audience.
vivo By becoming the official sponsor of two World Cups 2018 and 2022, it will be recognized by consumers around the world
December 1, 2017, 2018 FIFA World Cup Group draw lottery held in the Russian Kremlin as the official sponsor of the 2018 FIFA World Cup in Russia, the same day, vivo also formally the first batch of vivo X20 World Cup customized version handed over to FIFA Organizing Committee , As the official working machine.
With FIFA World Cup this world-renowned sports event, vivo not only the pursuit of the ultimate concept of the product passed to football enthusiasts, but also will significantly enhance the brand awareness and influence in the international arena, to explore overseas markets for vivo, establish market leadership lay the foundation.
With the ultimate innovation products, always with the brand attitude of consumers and focus on products, services, consumer cultural ideas, vivo is accelerating on the international road.
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