Now, the online shopping model has been deep into millions of households, and online channel sales can determine the survival of many businesses, then, in 2017, China's home appliance online shopping market, what is the dynamic? February 8, by the industrial and information technology Ministry of CCID Research Institute, China Electronics Newspaper hosted the Tenth China Household Appliances Online Shopping Summit held in Beijing, the Forum released the same period "2017 appliance online shopping analysis report, the report shows that in 2017, China B2C home appliances online shopping market (including Mobile terminals) reached 490.6 billion yuan, an increase of 27.6% over the same period of last year; household appliances online shopping penetration hit another all-time high, reaching 26.5% of the total, of which, the first penetration of color TV sets exceeded 40%; online, ice, Sales soared by 50.4%.
In 2017, the sales volume of a single brand in the home appliance industry in China was also revised up, with sales of over 20 billion yuan on Jingdong platform in the US In addition, Jingdong, Tmall and Suning, the home appliance online shopping market, 60.8% share of the first place.
The market of B2C home appliance online shopping (including mobile terminals) reached 490.6 billion yuan in 2017. Thanks to such factors as the average price of products, the surge in sales of air conditioners and the strong expansion of rural markets, the growth of the four traditional large appliances grew strongly, up YoY 50.4% of sales volume in 2017 reached 174.6 billion yuan (of which 54.2 billion yuan for flat-panel TVs, 64.8 billion yuan for air conditioners, 29.9 billion for refrigerators and 25.7 billion for washing machines.) Two net (air purifier and water purification equipment) products, Appliances and traditional small household appliances such as sales reached 76 billion yuan; mobile phones, tablet PCs and other mobile terminal products is 240 billion yuan.
Judging from the growth rate, the overall size of China's home appliance online shopping market in 2017 increased by 27.6% over the same period of previous year, basically the same as that of the previous year. Among the various categories of products, the growth rate of white big appliances was the fastest. In "Home Appliances Online Shopping Report", in 2017, 119% increase in volume, 52% in refrigerators, 47% in washing machines, and 54.6% in kitchen appliances such as smokers, while the growth of consumer electronics-based color TVs, mobile phones and tablets slowed significantly from retail sales From the point of view of almost stagnant growth, thanks to the sales of large and small white goods, Midea achieved a sales volume of 21.5 billion yuan on the Jingdong platform in 2017, becoming the first company to break through the sales volume of 20 billion yuan in a single channel Home appliances brand, to open a new era of retail development of home appliances in China.In addition, in 2017, the color TV industry reached a record high online sales ratio, the penetration rate of retail sales for the first time 40%.
The Home Appliances Online Shopping Report points out that e-commerce can become a retail platform that carries these milestones in close connection with its enabling of sales through high-tech means such as big data, etc. E-commerce transforms the leading edge in technology, logistics and marketing into more Of the supply chain innovation, led to an overall increase in business efficiency, effectively stimulating sales growth.As an advanced retail platform, the strong potential for online shopping is emerging.
In the analysis of active users, "Home Appliances Online Shopping Report" pointed out that in 2017, after 80 users have become mainstream consumer appliances online shopping, accounting for 48%; 90% of users from last year's 14% to 23%. This part of the online shopping for consumer habits, the pursuit of quality of life of consumer groups, improve consumer spending online shopping home appliances, home appliances online shopping market is where the vitality lies.
