IDC recently announced the 2017 global mobile phone market research data, of which, OPPO with the market share of 7.6% to consolidate the world's fourth position; OPPO global shipments in 2017 to reach 1118000000, compared with last year increased 12%, has achieved steady growth for many years in a row.
Looking back at the market performance of OPPO in recent years, it is difficult to see that there will be ups and downs in OPPO. Stagnant and terrifying. In particular, OPPO's annual sales volume has risen steadily especially in the two years since IDC Global Research 'Others' rose to the fourth in the world and sustained its upward impact, becoming the new flag of China's intelligence development.
The reason why OPPO is able to develop steadily for many years in succession lies in its positioning in the mobile phone market just a moment ago. As a favorite mobile phone for young people, it has not only continued to strengthen the characteristics of young fashion brands over the years, but also led continuously through technological innovation In particular, the establishment of boutique strategy - in the product development and iteration, has always focused on photography, flash charge, appearance, games and other young people are most concerned about the core areas of focus on research and development, production, channels and other resources, 2-3 rhythm each year focused on creating quality.
Continuously meet the needs of users also makes OPPO R series models have become a boutique, from the OPPO R7 series to the R11 series, product performance and user experience continues to allow OPPO reap the user and the market recognition, R series continuous summit hot According to Counterpoint statistics, OPPO R9 surpassed all models of Apple and Huawei over the same period, becoming the best-selling popular models in 16 years; OPPO R9s won the domestic sales in 2017 Champion in the blessing of boutique strategy, R series burst frequently, the generation of more than a generation stronger.
It is not difficult to see that the reason why the R series is popular, the reason is that OPPO focus on the whole enterprise's energy to continuously find the user in the use of the problems encountered, and through technological innovation to solve the problem, so that R series can really meet the user. Hot R11s, for example, the main push of several major selling points are resolved in the user's pain points encountered, which sets a comprehensive screen, Crescent Bend, Star screen in one, to meet the user's pursuit of fashion; Photography is to solve the poor light environment shooting portraits of poor pain points; AI wisdom beauty is to subvert the traditional beauty of the stereotyped effect, so that beauty can achieve beauty varies from person to person; tripartite joint optimization is to solve the game Caton problem. Because OPPO can continue to meet the needs of users in order to get the favor of 200 million young users worldwide and the market affirmed.
OPPO for many years of steady growth also interpreted a philosophy, and only seriously do products, and really starting from the user needs to do fine, can win the majority of users recognized in order to sustainable development.
OPPO CEO Chen Mingyong recently pointed out that 'OPPO began layout 5G three years ago, the accumulation of deep. Next will be the first to launch 5G mobile terminal manufacturers, but to create high-quality mobile phone products or OPPO most valued. In the eve of the upcoming commercial 5G, OPPO has completed the layout in advance, when 5G formally commercial day, I believe OPPO will also be a new sales volume myth.
IDC recently announced the 2017 global mobile phone market research data, of which, OPPO with the market share of 7.6% to consolidate the world's fourth position; OPPO global shipments in 2017 to reach 1118000000, compared with last year increased 12%, has achieved steady growth for many years in a row.
Looking back at the market performance of OPPO in recent years, it is difficult to see that there will be ups and downs in OPPO. Stagnant and terrifying. In particular, OPPO's annual sales volume has risen steadily especially in the two years since IDC Global Research 'Others' rose to the fourth in the world and sustained its upward impact, becoming the new flag of China's intelligence development.
The reason why OPPO is able to develop steadily for many years in succession lies in its positioning in the mobile phone market just a moment ago. As a favorite mobile phone for young people, it has not only continued to strengthen the characteristics of young fashion brands over the years, but also led continuously through technological innovation In particular, the establishment of boutique strategy - in the product development and iteration, has always focused on photography, flash charge, appearance, games and other young people are most concerned about the core areas of focus on research and development, production, channels and other resources, 2-3 rhythm each year focused on creating quality.
Continuously meet the needs of users also makes OPPO R series models have become a boutique, from the OPPO R7 series to the R11 series, product performance and user experience continues to allow OPPO reap the user and the market recognition, R series continuous summit hot According to Counterpoint statistics, OPPO R9 surpassed all models of Apple and Huawei over the same period, becoming the best-selling popular models in 16 years; OPPO R9s won the domestic sales in 2017 Champion in the blessing of boutique strategy, R series burst frequently, the generation of more than a generation stronger.
It is not difficult to see that the reason why the R series is popular, the reason is that OPPO focus on the whole enterprise's energy to continuously find the user in the use of the problems encountered, and through technological innovation to solve the problem, so that R series can really meet the user. Hot R11s, for example, the main push of several major selling points are resolved in the user's pain points encountered, which sets a comprehensive screen, Crescent Bend, Star screen in one, to meet the user's pursuit of fashion; Photography is to solve the poor light environment shooting portraits of poor pain points; AI wisdom beauty is the subversion of the traditional beauty of the stereotyped effect, so that beauty can achieve beauty varies from person to person; tripartite joint optimization is to solve the game Caton problem. Because OPPO can continue to meet the needs of users in order to get the favor of 200 million young users worldwide and the market affirmed.
OPPO for many years of steady growth also interpreted a philosophy, and only seriously do products, and really starting from the user needs to do fine, can win the majority of users recognized in order to sustainable development.
OPPO CEO Chen Mingyong recently pointed out that 'OPPO began layout 5G three years ago, the accumulation of deep. Next will be the first launch of 5G mobile terminal manufacturers, but to create high-quality mobile phone products or OPPO most valued. In the eve of the upcoming commercial 5G, OPPO has completed the layout in advance, when 5G formally commercial day, I believe OPPO will also be a new sales volume myth.
