Japan's OLED TV prices off 3 into sales rush!

Nikkei News reported on the 8th, is expected to show the popularity of Japan's OLED TV prices continued to decline in Japanese home appliance stores, Japan's main TV station 55-inch product prices have dropped 30% from the initial sale, and because in June at Russia will have a World Cup kick-off, it is estimated that follow-up will further set off replacement needs.

Sony, Panasonic, which entered the OLED TV market in June 2017, also announced that all four Japanese TV brands (excluding Sharp) are involved in the field. According to Yodobashi Camera, Shinjuku West Branch, a major home appliance retailer, Yodobashi Camera's overall OLED TV sales soared to 2.4 times the current price of 55-inch OLED TVs, which had a asking price of about 550,000 yen at a discount of about 400,000 yen per month.

According to BCN, a Japanese IT-related research firm, the average unit price of OLED TVs in Japanese home appliance hypermarkets / internet stores in December 2017 was 344800 yen (excluding tax, the same below), 20% lower than that in June 2017 .

BCN analyst Yamaguchi said that 'the current OLED TV accounted for only about 2% of the total sales of thin-film TVs in Japan, but with the price drop, the product lineup is complete, the subsequent sales share is likely to rise. "

According to BCN, in 2017 Japan's OLED TV market is the leading manufacturer of Sony.

Japan's Electronic Information Technology Industry Association (JEITA) January 25 released statistics show that in December 2017 Japan's OLED TV shipments of 15,000 units, compared with the previous month (November, shipments of 10,000) increased 5 Into the monthly volume of even 2 months exceeded 1 million units, setting a record single-month record highs.

Nikkei News November 15, 2017 South Korean panel maker LG Display (LGD) plans to increase its production of TV panels for OLED panels by up to 60% from its 2017 forecast in 2018. LGD's 2017 TV Panel Production Volume Estimated to be 1.7 million units in 2018, plans to expand to 2.5 million -2.8 million units.

Currently, LGD supplies 13 sets of OLED panels for TVs to Sony, Panasonic and other companies. LGD has 100% market share in TV OLED panels, and LGD plans to increase its output by 60%. It also represents the global market for OLED TVs The degree of growth, the estimated 2018 OLED TV accounted for the proportion of global demand for television will rise to about 1% level, will enter the real popularity.