On February 6, Google held the 2018 Think With Google Google Imagination Conference in Beijing, an annual summit where Google introduced its own services to its partners. From this conference perspective, the Chinese market is still unique to Google But full of challenges.Currently Google's strategy in China is to push AI, vying for the outlet; in overseas, through the advertising platform to help more Chinese enterprises to the sea.
At the meeting, Google Greater China president Shi Bo said that AI is not only big companies can use to encourage more developers to use Google's AI development framework TensorFlow.
Mainly by the machine learning computing framework TensorFlow and AI engine ML Engine Google platform constitutes the competitiveness of Google in the AI field.The company said that TensorFlow is currently the world's most widely used AI development framework in China has downloaded more than a hundred Million times, users include Sun Yat-sen University, Tsinghua University, millet, Jingdong institutions and enterprises.
ML Engine provides users with pre-trained translation, chat, image recognition, natural language processing, etc. through API (Program Interface), through the Google AI platform, such as case diagnosis, personalized counseling in medical, education and other fields application.
Li Jia, president of Google China AI Center and head of research and development at Google Cloud AI, read the goal of Google Cloud AI: By combining research capabilities with mass-market products, we help companies clarify their needs and enhance their product capabilities.
Huang Jizhong, Google's chief marketing officer for Greater China, explained the marketing opportunities that Chinese companies will face under the AI era, and believes that companies that integrate Google's AI tools will gain consumers' favor in terms of precision marketing, deep interaction and brand experience.
Huang intermediary, for example, said that by working with mobile game companies, AI-oriented analysis of user preferences and advertising precision, compared to artificial advertising optimization, the method of return on investment can be doubled.
As consumer-oriented businesses can not be fully implemented in mainland China, Google currently plays a major role in the Chinese market, primarily as an advertising platform for overseas users. Chinese companies can use Google's search engine, YouTube videos, Google Play App Store and other platforms , To raise awareness overseas to attract consumers.
At the conference, Google jointly released the WPZ BrandZ '50 Top 50 Chinese Outbound Brands', with Lenovo, Huawei and Ali ranking the top three, and consumer electronics, games and e-commerce are the most popular brands in the list. Chinese brands will have a large demand for advertising when they go to sea, while for Google, whose advertising revenue accounts for 84% of the total revenue, the marketing advertising costs of Chinese companies undoubtedly should be vigorously pursued.
In the recent year, Google has been making frequent moves in China. From time to time, there are rumors that products have "returned" to China. At this conference, Google mentioned that Google Translate can be used domestically at home, bringing better use of AI Experience.
Earlier, Google was concerned about the establishment of an office in Shenzhen, which responded by saying that the Shenzhen office is primarily a back-office but not a technology-based organization, and mentioned that there are many high-tech companies in Shenzhen, Google and these companies There are many hardware joint development projects, set up an office in Shenzhen is very natural.
Google just released earnings recently, setting a new record of more than 20% revenue growth for 32 consecutive quarters.