Global smartphone market in the traditional holiday season there has been a decline in shipments.Market research firm IDC recently released report shows that the fourth quarter of 2017 global smartphone shipments fell 6.3% year on year, the market decline or Continued in the gradual decline in 4G dividend, the mobile phone market is increasingly saturated context, 5G mobile phone industry chain as a 'life-saving straw.' With the 5G business process continues to accelerate, connect 5G networks and consumers bear the brunt of the smart phone will undoubtedly be new A drive replacement cycle.
Recently, ZTE has set aside 10 billions of fixed-value plans every 10 years, adding 5G in all directions and clearly announced the launch of 5G smartphones by the end of 2018 or early 2019. At the upcoming 2018 Mobile World Congress (MWC ), ZTE will also showcase 5G mobile terminal ZTE 1.2Gbps mobile phone after the chip maker Qualcomm pulled Lenovo, OPPO, vivo, millet, ZTE and other mobile phone manufacturers 'platform' sounded 5G assembly. 5G The era of mobile phones tend to artificial intelligence, which not only test the accumulation of mobile phone manufacturers, but also test the overall strength of a country's mobile phone industry chain.
2018 mobile phone market into winter
2017 is a watershed in the smart phone market from decline to prosperity. In 2018, the mobile phone industry seems to be entering a hard winter with negative growth and zero growth.
Market research firm IDC recently released a report shows that the global smart phone shipments of 403.5 million units in the fourth quarter, compared with 430.7 million units in the fourth quarter of 2016, down 6.3%. 2017 full year smartphone market shipments The figure was 1.472 billion units, down nearly 1% from 1.473 billion units in 2016.
As the world's largest smartphone market, the Chinese market has also seen a turning point.China's Information and Communication Research Institute released data show that in 2017 the domestic handset market shipments of 491 million units, down 12.3%, of which, in December 2017, Domestic mobile phone market shipments of 42,612,000 units, down 32.5%.
Normally, the fourth quarter of each year's holiday spending period is the mobile phone shipping season, but last year it was an accident.IDC believes that the global smart phone market saturation and the replacement market demand is not strong, resulting in reduced shipments the reason.
On the one hand, the global smart phone market has entered a platform after years of rapid growth. The two major mobile phone markets in China and the United States have both declined. Although developing countries such as India have good market performance, they can not restore the overall trend.
On the other hand, people are less and less desperate to change their handsets.IDC predicts it is very likely that it will continue to decline next year without the support of revolutionary products.Captured by market research agency Counterpoint, surveys of people from all over the world The case of consumers using smart phones, the results show that consumers around the world will be an average of 21 months to replace a cell phone, while the Chinese market users is about a new machine in 22 months.
In addition, last year, mainstream manufacturers such as Apple, Huawei and Samsung launched a new generation of flagship machines that brought many technological innovations such as full screen, facial recognition, AI, etc. But at the moment, these trendy innovations are limited by technologies and scenarios , Gimmicks more than practical, it also failed to arouse the user's impulse to change.
Target 5G replacement tide, or into the industry in 2019 watershed
Smartphone is a bridgehead connecting the communication network and consumers.Each time of mobile communication network upgrade, will lead consumers to switchboard tide and industry chain a new round of dividends.At present, as countries continue to accelerate 5G commercial process, terminal operators, Chipmakers and other mobile phone industry chain will also be locked in the upcoming 5G replacement tide, the first card 5G.
Zhang Feng, chief engineer of the Ministry of Industry and Information Technology, said on January 30 that '2018 will be a key year for 5G standard determination and commercial product development, and MIIT will promote 5G system equipment to basically reach pre-commercial levels and lay a foundation for follow-up 5G scale testing and cell phone network access testing A good foundation. "Obviously, for the mobile phone industry chain, 2018 5G mobile phone development and competition have been put on the agenda.
Recently, ZTE announced that it intends to not more than 10 specific investors non-public offering not exceeding 687 million shares, raising funds not exceeding a total of 13.0 billion for the technology for 5G network evolution Research and product development projects and additional liquidity.In the field of mobile phones, ZTE plans to launch 5G smartphones by the end of 2018 or early 2019, and the specific time-to-market will match with the commercial applications of the top 5G operators in the world. In the upcoming conference in Barcelona On MWC 2018, ZTE will also showcase 5G mobile mid-range ZTE 1.2Gbps handsets and car networking scene-based solutions.
Most mobile phone manufacturers will launch 5G mobile phone node locked in 2019. January 25, Qualcomm and Lenovo, OPPO, vivo, millet, ZTE, Wentech and other partners jointly announced the 5G pilot plan to accelerate based on the 3GPP 5G new air interface technology standard 5G commercial terminal launched in 2019. It is likely to become the first year of 5G, OPPO vowed to launch the first batch of 5G mobile phones, Huawei Huawei's CEO Yu Chengdong Huawei also said Huawei will launch commercial in the second half of 2019 5G smart phone.
According to data released jointly by the China Institute of Information and Communication Research and the GSMA, the number of 5G smartphones in China is expected to grow exponentially: 4 million in 2020, 44 million in 2021, 117 million in 2022, 227 million in 2023, 354 million units in 2024 and 428 million units in 2025. Gartner expects 5G handsets to go public in 2019, when the United States, South Korea and other countries will start laying 5G networks, and by 2021 9% of smartphones will support 5G networks.
5G chip to stimulate a new round of competition
Relative to the 4G smart phone in full screen, dual cameras, biometrics and hardware level exploration, the 5G era mobile phone market competition has been deep into the level of artificial intelligence chips, '5G + artificial intelligence' outlet under the mobile phone industry ushered in more intense Shuffle
Nowadays, Intel, Samsung Electronics, MediaTek, Huawei Hass and so increase the layout of 5G, Qualcomm dominates the baseband chip situation will face challenges.Currently, Qualcomm and Intel have released 5G baseband chip, And will be used in smartphones that ask the market in the first half of 2019. During the CES2018, Samsung introduced the Exynos 5G chipset, which is expected to provide customers with test samples in the second half of 2018 and a commercial version in 2019. Huawei HiSilicon also plans to launch in 2019 Introduced support for 5G chip.
Under the blessing of 5G and artificial intelligence, the technology of 5G handset market has won and the competition of manufacturers has been extended to the chip level. In the era of 5G, mobile phones tend to be artificial intelligence, which not only tests the handset manufacturers in terms of artificial intelligence, chips and cloud computing Technology accumulation, but also test the overall strength of a country's mobile phone industry chain.With a huge market dividend, China's mobile phone industry chain in the 4G era to achieve full rise, whether in the 5G to achieve full surpassing worth the wait.