The exterior structure of the tour company made it look mysterious.Wangjing Jiuxianqiao roadside, from the HERO sign below the hole into the drilling, the light darkness, reflecting the red and black halo escalator squeaking, stubborn To reciprocate, the metal pedal grind silver luster, red, black, but swept together, seamless. At this conveyor belt, looked up. This three-storey crawler was almost overcast in the gloomy tunnels, folded over two bends, the back of the stairs and the last light Will be shaded up, disappear after the automatic door throughput, here is a book of thought and a group of adventurers ideal country. What has been changed and will not be limited to the four young people included in the text today in the daily staged story is that if the trend of the times exists in one direction, then the story Sequoia hopes to tell is that every There are innumerable possibilities that an individual intertwines and collides with. Li Xiaojiang's responsibility When encountering each other with heroes, Li Xiaogang's career and life trajectory have been greatly deviated from certain events. How can he be restored with his control and will power? Li Xiaojiang want to get into the crowd inside, to pay homage to the 'judge.' The original cramped room no fewer than twenty people around, very crowded, patients and their families brown and navy clothes even into pieces, looked up In the past, it was stamped with straw like straw, and the professors who were in the middle were "sentenced" every few minutes. Here is the Cancer Center, Zhongshan University, Guangzhou, where the medical team and the Peking University Cancer Center in the country were tied as a leader in cancer diagnosis and treatment.Li Xiaojiang arrived in Guangzhou from Zhuhai, the name of the day linked to the No. 131, There is no access control in the teaching room. Li Xiaojiang sat in the consultation room and heard a 5: 00 pm from 2 pm. A junior who ran a marathon was told that only three months left. Li himself was told 'You can not survive. 'There are six months.' In fact, Li Xiaojiang did not go too far to the heart, he is chronic, like to find some solutions in advance. Whether in work or in life, this rational method of doing things are like armor, make him feel safe and calm. Even accepted He was not too touched by the verdict of life, and he had a plan - which could be a self-awareness by a mobile game industry practitioner who has worked hard all the year round. A few years ago, sitting in Zhuhai NetEase's office, Li Xiaojiang is also constantly receiving the impact of changes in the times and industries in the well-developed a called "get together" mobile games, he found the collision On a full wave of hand-game tour of the dividend wall, when rivers and lakes rumored that there are 20,000 R & D institutions on the market, including individual R & D results into view, almost destined to be submerged. ChinaJoy in 2015, Li Xiaojiang and colleagues carrying a school bag U disk in Shanghai hotels, yachts spit on the fly, lobbying a number of publishers, but has not been very rewarding, but scattered to a pack of U disk received the effect, A month later, Yang Bin, who was responsible for the overseas distribution of heroes and mutual-entertainment, found Li Xiaojiang. Both parties did so immediately. Yang Bin took the president Wu Dan to sign the agreement. On the signing day, Li Xiaogang, who had a severe cough, drank the top of the syrup, originally thought to be a common cold, but later admitted to hospital when he drank a bottle of green tea and then caused systemic allergy. The examination showed that Li Xiaojiang's half lung Has been immersed in stagnant water in. Later, his back was drilled two holes to drain the water, Li Xiaojiang was still the remote control of the company by telephone, but a month after admission, he was filtered out of the lungs A cancer cell protein index was high, which finally let him down the phone.A soon, check the neck, many parts of the armpit appeared radioactive reaction, in other words, he was diagnosed with lymphoma - and a few years ago, innovation Factory CEO Kai-Kai Lee the same kind of disease. The fact that the diagnosis actually began to drive Li Xiaojiang rebounded, 'Kai-fu Lee can cure teachers, I will certainly do.' While receiving hospital treatment, he contacted Guangzhou Sun Yat-sen University Cancer Center doctors, while subscribing to NCCA (National Comprehensive Cancer Treatment Center Alliance) treatment manual, after research, he developed the Rituximab combined CHOP (R-CHOP) chemotherapy program, and later in Guangzhou, where professors, he received the same advice, confidence. Li Xiaojiang did not expect that admission treatment is the test of the beginning. During the first chemotherapy, Li Xiaojiang lived three wards, next door bed lived a sick seven-year-old sister.Some late-night sister-in-law and Li Xiaojiang chat Hing hair, God McCain the whole night, but saw the doctor came in the early morning The patient under the last notice: the body organs have failed, the same day, more than 20 relatives and friends came to the ward, the busy corridor, three in the afternoon, the patient died. There was no warning or no room for death, crowded into a small room, people etiquette removed the expression, silence, there are people moving in and out, they want to appear here in the meaningful and valuable, they can Anything is okay for money, care, attention, knowledge, culture, house, car, anything but trivial things, but they are powerless, some are crouching on the floor, some are on the phone, nobody is on the phone Conversation, they held a rally like a silence, and no one even knew why in the end we should collectively look for her death, can it help her to help each other digestion? Lieutenant Li Xiaojiang was lying next to him with the same silence, someone started crying and after the death arrived, the crowd began to collectively exercise their right to express sadness. Installed in a few minutes, people were materialized, she was like an object, withdrawn from the crowd, will not appear again. In accordance with hospital practice, her bed was taken away the same night, the ward left two beds, two people and an open space, Li Xiaojiang sleepless nights again, he cried, sick, for the first time realized A huge fear of unknown things, his armor was unloaded, he said, "I'm afraid of it," five hair small accompany him to chat in the WeChat. People are facing different stress response to death, Li Xiaojiang is very lucky, he was inspired to fight, for him, the disease still have to rule, not only to rule, to be more positive in the face of cancer, seek self-help. The pathological classification of their own, and further made a three-tier treatment options: The first layer is the implementation of the R-Chop, Chop cure rate of 50%, plus R (target drug) can be increased to 75%; second layer , With R plus an Indian purchase of drugs; the third layer, go to the United States to accept gene therapy experiments, custom targeting drugs. Three-tier program gambling increases, Li Xiaojiang well prepared.Each treatment need to eat hormones, and then one by one medication, taking hormone will make him quickly fat, and injection of R drugs is very expensive, a needle about fifteen , And the amount and weight is positively related to Li Xiaojiang while treatment, while began to lose weight: he counted postings, every kilogram of weight loss, a needle can save a thousand .He began to actively apply for sunny window beds, psychological and physical resistance Consolidate the power. Discharged after the initial debilitating night sweats, chest and back are stuffed with towels, wet a dozen a day can coincide with "speed together" product debugging out of the question, Li Xiaojiang talked with his wife and wife several times, no suspense Reworked when the game experienced a twists and turns in overseas markets, Lee came back dominated the art effect overturned again, positioned as 'fashion social racing' game must rely on DAU break a certain threshold after the Achieve, after a series of debugging, the game successfully in the domestic market, follow-up data stable, in 2018 will enter the overseas markets such as South Korea. Li Xiaojiang currently stationed in Guangzhou Branch, two weeks back once Zhuhai and his wife and children together, or can not escape hardworking, every night in the company stare at eleven o'clock, for him, the family is very important, and more responsibility to their loved ones Important, continue to work, make money is that he considers himself the most appropriate way to achieve responsibility. He often remembered the same ward with another patient suffering from leukemia, a four-year-old mother because the immune system has been destroyed, according to regular UV lamp every night, whenever this time, Li Xiaojiang will go out into the corridor, he Found that at this time she will always sit on the threshold edge, wearing a purple light to her daughter knit sweater, do not know how many pieces she finally finished? The future enough daughter to wear a few years? But in the last moment, she left only Life is completely wrapped around your fingertips. In Li Xiaogang's mind, he always thinks of the purple light that shines through windows and doors as a brilliant, glorious mother. 
Ying Shuling ideal country Ying-Ling, who walked out of the mist, was given a chance to create a dreamland. In the eyes of the beholder, this man is a young man with a divisive personality. He is a sharp-eyed warrior. His family life is secretive. He is full of arrogance, is adventurous, does not make common sense, his appearance is stylish, full of charm and controversy. It is China In the eyes of other people, he is an adventurer who dares to innovate, break the cage, re-focus on the future, a boss who vilifies and respects himself, respects the media, does not fasten the slightest, chases the tide brand , Taste pioneer, sometimes patience, sometimes impatiently dealt with in the public network of good and evil intertwined in the outside world. He was on his way to life, but he did not even wear gold and silver to keep his arms in good stead. After an unbridled disaster two years ago, his career fortune drained like a new tree. Life prospects are still golden. He left the ocean got an orthodox degree, hold a golden rice bowl in the investment bank, to get another Jinjin body material is not difficult, but why this self-awareness is very strong, if not, how will leave the foreign banks, throw away 7 Several years salary, to run a company? No, maybe he was pushed too. The game on one handset screen was bred into a dazzling industry by the time. One who was called Mr. L brought about 30 million for him to do more fresh things . He does not have to cling to a swivel chair or be called 'that suit' in an IT building, and he will be able to create a proper world around his body, to wear his favorite clothes, play the most favorite game and only And the coolest people get acquainted with and work in the virtual scene, he can return to the hero, the completion of the return of Zhao, Shu Ji eliminate Kou revenge, party plume does not break the loss, respect the hall healthy, time and time again abundant, gorgeous and successful life.In fact, Now should be Shuling efforts to build a world, but also why these ideal countries shine into the light of reality? Ying Shuling and his company set up by the heroic mutual entertainment company has a huge common ground: they all carry a huge amount of huge amounts of popular information.From the first day of birth, the hand-travel business because of the huge valuation Digital and stunning board of directors have become the carrier of controversy. The book Ridge has always had a paranoid pursuit of the concept of 'mobile gaming', which in turn has made itself the target of the keyboard. Therefore, when asked by the media about the evaluation of the mutual entertainment of heroes by public opinion, he is outspoken, saying that he is "half-baked." However, in the eyes of the people closer to this business, there is another example of the mutual promotion of heroes. "If you uncover the gimmicks and controversy covered above, you can see that this is actually a very good business performance Of startups, "said Cao Xi, a partner at Sequoia Capital China. Do not need to recklessly say that the valuation of the word, the new three boards hang out the announcement, the financial data black and white, very clear, 'the first three quarters operating income of about 782 million yuan, an increase of 23.76% Profit of about 391 million yuan, an increase of 5.86% 'products, events, distribution, spread a few pieces of business into a chain began to form a scale effect.In recent years, companies, teams in the pursuit of mobile gaming industry, the pressure sustained and even Difficulties, are gradually formed in this group of numbers disappeared. Pulled together in the growth of the business, together with the collapse of the founders too tough part of the character. Yingling Office Office at the entrance there is a solid wood conference table Mi Luzhansi lines, he sat here, Scolding to collapse, but also angry in the phone several times dropped in. In the memory of all my colleagues, regardless of the pressure on his shoulders, he has never done any form of verbal complaints, business start-up period, repeated and trivial work These ventures became the only emotional exit. The chance of digestion lies in the emergence of Wu Dan. After the two have fully run together, Yingling discovered that the airborne partner showed extraordinary ability to listen and coordinate. 'He can even predict what I will say next and will be timely Pull me, "should be shunshan like to talk about the good fortune to find Wu Dan, as finally found himself a ruler and sense of proportion and soon, Wu Dan was promoted to president, took over a large number of operational work, should be to the order In his most adaptable position, his subtle change in the eyes of his colleague means very much. When there is another case of annoyance, he should learn to say, "You go out first." But in summary, Yingling is an ideal partner in the eyes of Cao Xi, should be written in exchanges with others show courage, pattern and appeal to make him impressed him, so in the heroes set up soon , Sequoia China led the round of investment A. One fact is that there should be around a book of five or six management team, and its average cooperation time of more than five years, very stable. Can these very capable people for a long time Together, in Cao Xi's opinion, it is the leadership of Ying-shuling that 'the old should actually be very careful and good to the people around him. He and his assistants, who have been with him for many years, will help them arrange their work, Planning career development '. For motives with a large number of labels and high profile, Ying Shuling had to promote the strategy of "corporate strategy needs". At the beginning of the establishment of heroes and mutual-entertainment, it may indeed have started with subjective kinetic energy. However, the controversy itself is like a magnet, After the opening, all the information will be pieced together piece by piece .In the eyes of close friends, the old should always be a person with sufficient control over things, patience in the low stage of the business after a rotten card, revived Doing my part to pull up an invincible brand, even in some current controversial ridden, but also the rapid growth of both sides Bale. 
Yang Bin's skill The founder of heroes and mutual entertainment like cast as a hammer, under the external percussion, Yang Bin's career broke out. Yang Bin a few years ago experienced some family misfortune, but after all, from the hero of mutual entertainment with the career recovery of the sense of direction .So, when Ying Shuling asked 'Do you want to go with my business,' Yang Bin speech goes its own way; , Should be set aside two hundred thousand scholars Ridge start-up capital, asked to open a company in Taiwan to do overseas distribution, he bought tickets will fly over; large years ago the company set up a meeting, a few people carrying a liquor booze, should be Ridge Ridiculous Yang Bin you I am sorry I did not make 20 million a year back to the time of last year issued three quarterly reports, Yang Bin's overseas business unit has contributed nearly a billion profit during the year. Starting in 2013, Yang Bin, who has been playing fiercely in the game industry for many years, has realized the explosive power of mobile games. It broke down a huge gap and turned a lot of talents from terminal tours and page tours. However, in general, People are also under the sand .Yang Bin body a little old Pekingese arrogance, not too Qiaoshe mixed children's peers, so breaking finger count: I can do traffic, understand the brand, will operate, 'has been practiced Some skills, you can follow the old should do something. Hand travel issue is a cash flow business, which spreads across the road and the doorway .Because from the first day of cooperation with Yingshuling, Yang Bin handed over a channel cost discount list - he is too clear the bottom line price of these channels, 'I want to make He knows, I am here to do things, not to engage in nonsense 'so the first month of cooperation, Yang Bin down to spend more than 100 million dollars channel costs. It is hard to say that later, when heroes were entertained, the book should be written as "200,000 Starts," or "20 million New Year's" should be encouraged or requested. However, for Yang Bin, he embarked on an airplane and he decided He is a passing river pawn, there is no retreat - retreat means that choice, but in a situation where there is no choice for him to feel peace of mind at this time alone go to Taiwan, living in 500 yuan a day youth hostel, Painted mottled wall hung with a bursting sound of broken air conditioning, the outlet is cut off the wall exactly cut into two parts, respectively, take care of him and next door that fart can hear each other's neighbors. Yang Bin was remembered only after the project was started, and even the two hundred thousand did not run out. Here and the suppliers crunched the accounts, where the heroic mutual entertainment was the main hand tour "national gun battle" on the issue, and three months later , Only Taiwan's distribution business began to steadily export more than 20 million yuan monthly flow.This game in the early performance of poor markets in Southeast Asia, but continued to adjust the product for a while, also achieved tens of millions of monthly income , In Indonesia also took a bestseller list first. Sometimes there are always things that can not tell the power of unknown road, with Yingling Ling years, Yang Bin has been doing overseas distribution business, the initial performance is always mixed, and the establishment of heroes like each other into a form of entertainment Fast lane, overseas revenue soared for three years, and profit was stable at Dangdang 2017. It was too early to take a break from the sprint. He also found himself and his team the entry level to prepare for the development of differentiated products. 'For so many years, I see the distribution very well, the publisher's ceiling is very low, the industry and the market are changing rapidly, there is an old saying' Maxima often, Bole rarely 'for the game publisher who is appropriate. You can not always expect to be able to sign up for a blast product, and now that the industry is changing, you have that sensitivity, so we do not define ourselves as pure distribution teams. Yang Bin thinks of these thoughts and consciences as his own growth. His time has finally come to rest on this side. He owes his internal growth to the power of YingSingLing and Wu Dan. Not only the delegation of power but also the slow growth of you, Always say I tender, 'Yang Bin you learn this well, that a good learning ... ...', may have to say that there is no donations, and now the overseas business department culture, the structure by Yang Bin saved together, 'and even how Let's get my account. Since the fight can be the one and only, Yang Bin, like a knock on the pressure of the spring, with the emergence of the game industry broke the shell, the rapid rise of career as driven by the laws of physics, carrying the real energy, the output continued, focus And dense. Internal space enough? 'This thing need me to consider, follow the old should be on the line.' 
Du Xin Xin's anxiety The establishment of heroes and mutual entertainment, Du Xin Xin closed for one year, finally gave him the opportunity to exorcise cocoon, a piecemeal sense of the 'game of art'. For many years, Du Xinxin has always maintained a moderate sense of anxiety, this feeling stems from a state of mind dislocation, in the workplace, he always has the anxiety of the shareholders' minds. No matter what the enterprise, what position, he will Think carefully about the company's business model is established: I can answer myself? Until recognize should be book Ridge, to see the mobile games industry strong traffic, relatively simple products, Du Xin Xin began to realize that over the years ability to accumulate just to achieve coverage, Finally find a job for the direction. After graduating from college, Du Xinxin first entered the LG company responsible for the domestic mobile phone market, when the mobile phone industry dividend period, the department handled a few years the market cost more than 1 billion yuan .But with the overall business of foreign companies to go In addition, due to the solidification of the team structure of most foreign companies in China, most of the managerial posts have their own staff holding positions and he has started looking for opportunities for domestic enterprises. Career starting point is good, to undertake is also a large company.His next stop is Lenovo, is acquired from IBM's ThinkPad brand.As a product manager, Du Xin Xin found himself in a very fresh and delicate position.First, the nature of the work is From the previous market to the product, 'the battlefield was moved from PPT to Excel.' In addition, he found that in the notebook industry, product managers are somewhat 'paid off': SKU management, cost control, supply chain management and even the market Pricing must be cautious, 'To be a boss in the 10-point margin area, can imagine how fine the operation to what extent.' At the same time, an undercurrent reminder finally appeared in his eyes, the growth of several peers began to Xin Du Xin's psychological impact, and eventually led him to the Internet games.As early as LG working period, intelligent machines Has just begun to popularize, there are a number of application stores on the market emerge, almost all of the CEO of the application store company at this time have had exchanges with Du Xinxin, of which, a peer-to-peer market pioneering the wisdom market has always been with him Stay in touch, Du Xin Xin for ThinkPad's 10 points Maori hesitate, the Arowi market has rushed to the top several domestic application stores, access to a grand from the billion investment. Du Xinxin found that the comparison with his peers was an unavoidable reality in a big environment. He realized that his knowledge of the world and his awareness of the world Experience, has a huge gap with that friend. 'I watched them grow in the cracks between carriers.' He began to consciously choose start-ups in the internet field and then worked on the sidewalk network of the soon-to-be-founded IKeYi and lifestyle services where he became more comfortable with the online traffic business and was unable to convince the business model Own strange circle. Beginning in 2013, Du Xinxin met an old friend Ying Shu Ling, started to do some basic mobile phone game flow import, try to bring the game into the application store to go. The first test of the water game, brought the same day Five or six thousand users - this is a completely pre-installed mobile phone can not be achieved. This matter at the same time to Du, the two should be a huge turning point.No matter with mobile phones, laptops or Internet services, mobile games at the time are the shortest path, the most efficient business.If the previous hardware and software Internet service practitioners experience Xin Du Xin always holds the mentality of learning, then he and Ying-shing team in the field of mobile games turned out to be these skills experience and the times, when the industry interweave a tremendous realization. Until the time of the establishment of heroes and mutual entertainment, Du Xinxin discussed with Ying Shuling and was prepared to intervene in game development while remaining responsible for its domestic distribution business. His insight at the time was that the distribution through the app store was originally a Information asymmetry opportunities, as the industry fully compete, the dividend soon passed, then the team can only go to two core competencies, the downstream channel industry has been very stable, trade-off look down, the upstream independent research and development is the only way. After the founding of the new company, Du Xinxin brought a team of people to rent an office on the eighth floor of the company building and closed for one year. Two games were made, including the "peak battleship" that later became prominent. In the process, Du Xinxin learned more deeply about the "art" of mobile games research and development, "using 3D, using engines, doing programming, doing fine art, and studying a bit of sociology and consumer psychology. Of the art. 'These experiences are also beneficial to the steady development of heroes and entertainment companies. Du Xin Xin about to be book Ling and Wu Dan, made a talk about the 'burst models era', and their final conclusion is that, at least in the mobile game industry, the concept of explosive era is a pseudo-proposition. Within the scope of observation, in addition to Apple's iPhone to burst all-you-can-eat, almost no second company can only develop with a burst of products in Du Xin Xin eyes, this is not a strategic choice, but the strategic reality, Therefore, we must curb the desire of the gamble explosion game, choose 'long-term sustainable evolution' research and development strategy. Therefore, should be a book at Lingling company full conference, delivered a speech: If its idol Oda Nobunaga ratio, heroes and other entertainment may still be just starting from the state of Cheongju stage, should have been to Egypt Ridge climb The steps of the 3,000th St Catherine's Monastery are all carved out by the artisans, so great works need to wait, wait, and wait.
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