Some people say that the DR market can do 10 billion, you believe it?

According to statistics, there are more than 100 brands in the domestic DR market at present, mainly distributed in developed areas such as the Pearl River Delta, the Yangtze River Delta, Beijing-Tianjin-Hebei and other developed regions. The scale is generally small. Most manufacturers lack the R & D capabilities of core components. Buy parts for a simple assembly, the number of vendors with billions of dollars in sales.With the intensified competition in the industry, manufacturers gradually weakened profits, it is estimated that more than 100 brands will not be able to hold on in less than half by 2019. But in this Under a competitive landscape, some people even say that the DR market can make 10 billion yuan. Do you believe it?

DR product market is actually a very large market, at least under the 6 product lines, namely, dynamic DR product line, breast DR product line, dental DR product line, mobile DR product line, pet DR product line, car DR product At present, most DR manufacturers only cover one or two of the product lines, for which a product line has reached a scale of 100 million already in good condition.However, the six product lines add up? That is a very imaginative capacity, the market size of 10 billion is absolutely acceptable, and even this is just a 'value of insurance' below we look at the market conditions of these six product lines.

Shimadzu launched in 2009 from the world's first dynamic DR to the current mainstream manufacturers have introduced dynamic DR products, from medical devices Exhibition On the sporadic dynamic DR products to the dynamic DR at the show a common practice, and even made the 'no dynamic, not DR' slogan.Described dynamic DR these products are successful, and gained a wide range of market recognition.From the old X Light machine -CR-DR The main line of development, X-ray diagnostic system every upgrade and technology upgrades are closely integrated with the industry, and has been moving in the diagnosis to make more efficient and more accurate direction.Dynamic DR is the same Reason, when the general DR for the industry to bring the performance began to diminish or even disappear, the dynamic DR came into being. The future of ordinary DR market will be gradually replaced by the dynamic DR market, according to legislation issued by Wood Information Consulting "China DR equipment market development Research Report (2018 Edition) "shows that in 2014, the sales volume of DR photographic products in China was 6,500 units and the sales volume reached 8,700 units in 2015. It is estimated that the sales volume of DR units will exceed 17,000 units by 2019. At least half of the 17,000 units expected here will be dynamically DR, it is estimated that the dynamic DR will reach at least 5 billion market size.

Breast cancer is a common malignant tumor that endangers the health of women.In recent two decades, the incidence of breast cancer in our country has been on the rise. In some cities of our country, such as Beijing, Tianjin and Shanghai, breast cancer has taken the first place in the incidence of female tumors , Has become the first killer of female death .Breast cancer found earlier, the treatment easier .Morphine X-ray can not grow before the tumor was found, the digital mammary gland machine is the most profitable tool for doctors to diagnose breast cancer, is Breast disease is internationally recognized as one of the most effective early detection of breast cancer one of the key technologies in today's increasingly competitive era, the younger the incidence of breast cancer become more pronounced, the importance of women for breast examination than ever before, so The next few years, the market demand for breast machines will increase significantly with the improvement of people's living standards.According to the statistics of the State Health Planning Commission statistics, two hospital Growth rate of about 10.5% .The growth rate of mammary gland machine is also about 10.5% .It is estimated that the demand of mammary gland DR is 2700 sets in 2018. With the emphasis of the five-year planning policy 2020 and the women's health census and policy guidance 2021 Demand for mammary glands will continue to grow, with the estimated market size of breast DR products reaching 2 billion in 5 years.

At present, the world's traditional video equipment is toothpick machine and panoramic machine, these products is already a very mature industry in 2012 global oral X-ray equipment market size is 22.4 billion US dollars, is expected to grow steadily at a compound annual growth rate of 5% over the next five years To reach 2.71 billion U.S. dollars by 2017. Dental DR is expected to be the fastest-growing product in the global oral system and equipment market, benefiting from the increasing demand of domestic residents for oral and cosmetic beauty and the rise of professional clinics and private medical institutions And other factors, the domestic dental DR has a vast space for growth in demand.Reference to Taiwan, South Korea and other areas of dental DR units of population and sales, we believe that the long term to form a stable domestic dental DR market is expected to rise to 12000 units / year scale Dental DR is a huge market, at present there is no one brand in this field can win, but also need some time accumulation of technology.

Mobile concept DR was introduced and applied in China in 2006. Shimadzu and Siemens entered the market one after the other from 2006 to 2008. Both mobile DR products are based on DR of their original bedside X-ray machines Upgrade, in which Shimadzu's Mobile DR is based on MobileArt and Siemens's Mobile DR is based on its Mobilett. During this period, the mobile DR market was minimal with neither mobile DR as the main push product, with little or no competition between them. As the mobile DR grows humblely and can not be ignored, the number of market participants has also risen sharply, and the original vendors in the field of analogue bedside machines all want a slice of this fast-growing new market. Also want to open up new growth points for the overall DR business by moving the DR.Mobile DR is currently widely used in intensive care, operating room, cardiac monitoring, outpatient, radiology, pediatrics / neonatal, field operations, disaster relief and other areas based on mobile DR Wide range of applications, from the previous only three hospitals have high-end products, mobile DR will enter the 'ordinary people home' look at the market demand in the figure below, you will also have limited mobile DR market size Idea?

Pet DR product line

Although China's pet industry has been developing for more than a decade, it is still in the initial stage of development compared with the developed countries in the world. Based on the analysis of the current total number of Chinese cats and the total number of dogs and cats, there is a serious imbalance in the proportion of the actual performance of the population The number is far greater than the number of pets, from the proportion of urban households with dogs in the total number of view, Beijing 7.5%, Shanghai 4.5%, the national only 1.7% .According to statistics, in 2008, the national pet Cats) have a total market value of about 6 billion yuan, while the United States has 55% of domestic dogs and 29.4% of Japan. In 2008, the total sales value of U.S. pet products was about 19.5 billion U.S. dollars, (Above data exclude beauty, medical and other service consumption) on the one hand, these data illustrate the huge gap between domestic and international markets, but also shows that the domestic market in the future will face greater business opportunities and room for development. In particular, with the improvement of consumer awareness in the future, the gradual transfer of rural areas to urban areas and the gradual growth of pet and dog populations will further promote the rapid development of the entire pet industry. Nearly 10 billion in the scale of the industry, of which medical and medical equipment accounted for about 12.5%, China's pet industry is expected to be 35% per year to maintain sustained growth.

Vehicle DR is one of the special vehicle series is the perfect integration of the vehicle and high-end digital medical equipment is the automotive industry and medical instruments Industry cross-industry cross product.At present, with the increasing number of car X-ray machine manufacturers and the increasing number of its product support is also escalating, the original plain or single-chip X-ray machine as the main configuration car now step by step Has been developed to more digital, information and specialized products.With the national policy requires medical resources sink, most of the high-level hospitals are undertaking the mission of helping the countryside X-ray diagnosis, and to accomplish this task, car DR is essential equipment.

According to incomplete statistics, 2015-2017 car DR sales are as follows

Time (years)	2015	2016	2017
Number of units (units)	480	624	820

according to Bidding According to the bidding data of DR on the internet in recent years, the annual compound growth rate of DR in vehicles is not less than 30%, so the sales volume of DR in China will reach 3,000 units in the next 5 years.

At present, most DR manufacturers are also focusing on the competition of the conventional DR in the Red Sea. In the six branches of the dynamic DR product line, the breast DR product line, the dental DR product line, the mobile DR product line, the pet DR product line and the vehicle DR product line In addition to dynamic DR product line there are one or two enterprise Is focusing on power, the other five product lines are not representative of the company.If we still just look at the competition on conventional DR, a manufacturer on the billions of sales, that the market to do hundreds of DR It is certainly impossible for the market scale of 100 million yuan, in fact, every product line can achieve tens of billions of market size and see how enterprises should do it.

Above we just saw the domestic market demand? There are foreign countries? North America, Western Europe, these veteran equipment market, how much space? Africa, Southeast Asia, South America, these emerging rapidly growing equipment market? 100 billion may be just a limited digital.