Medical equipment providers, the big trend eliminated Jedi counterattack

Medical network February 9 hearing from mid-September 2017, a well-known foreign medical supplies issued by the national distributor has been placed in the country one after another hospital president, vice president and chief of equipment desk .
The content of the notice first exposed to the supplier's price, followed by regulations hospital Suppliers can only supply 10% gross margin on the basis of delivery price to the hospital, if the hospital supplier price is higher than this price, well-known foreign medical supplies distributor will guarantee that the price Direct to the hospital.
Why foreign national well-known medical consumables agent to take this extreme means, the reason: neither in response to the call of the state in-depth medical reform and the effective implementation of the 'two-vote system' initiatives, nor is none other hospitals, lower hospital procurement costs, Reduce the burden of the burden on the people's purpose.
But from low-cost grab products made in the market, the market share has shrunk dramatically .It is also the development trend of conventional medical device products.
The development trend of conventional medical devices - domestic brands will eventually occupy a leading position
In the medical device industry in China, an innovative medical technology is usually spread to China from Europe and the United States. The world's leading medical device manufacturers occupy the high-end market with high-bidding and high-end tactics and obtain high profit returns.
Wang Qiang that over time, more hospitals use this innovative medical technology, a few years later, this innovative technology by the domestic medical device manufacturers to grasp the innovative technology to become a conventional technology, it will attract nearly 100 home-made medical device manufacturers dumping at a low price and gradually gain market share.
Before the transaction price of 80,000 monitors and heart stents, has now been pulled down to less than 17,000 domestic brands, domestic heart stents and domestic monitors have accounted for more than 70% market share.
Johnson & Johnson decided in 2011 C ordis to withdraw from the global cardiac stent business market, in January 2014, minimally invasive acquired Johnson & Johnson's Cordis drug-eluting stent-related assets.
Because there is no price advantage, BD Biosciences does not have high profit to support the operation of the enterprise and abandon the syringe that once occupied 80% of the Chinese market.
The prices are well-known and weak enterprises, is a watershed in domestic and imported brands
Those who continue to play price war are small businesses, survival is very difficult to find ways to make the product quality pulpy, more pulpy, in order to make the price low, lower, I Wang Qiang that he will only this trick.
The well-known and well-known domestic manufacturers of medical devices do not fight price war, based on experts, academic, technological innovation, category management, optimal cost-effective competitive advantage to establish a good brand image to drive the market.
Imported medical devices than the price of domestic medical devices more than 70 percent higher, has been recognized by all medical device industry, health system and Bidding Institutions (time of the tender import group and domestic group), hospitals, medical equipment manufacturers and domestic imports of medical equipment manufacturers and proxy Business
I understand that the current domestic DR price of about 300,000, while the same configuration of the GPS DR price of about 2 million.Chinese orthopedic trauma products a lock plate (a plate eight nails) in the price of five thousand dollars, The import of orthopedic trauma products a lock plate (a plate eight nails) in the price of nine thousand dollars.
Medical device dealer only 10% of the gross margin to survive?
Foreign well-known medical supplies national distributor issued a letter of notification provides: distributors can only supply price based on the 10% gross margin to the hospital supply, otherwise the hospital can order directly to the national distributor.
Dealers only 10% of the gross profit margin to survive? Author Wang Qiang given the answer is: can not survive, can not do.
10% can only maintain distribution, but can not do product promotion, there is no cost support how to maintain the hospital's relationship? Easier to be snatched away to domestic brands, after all, fight price is the strength of domestic brands.
Moreover, most hospitals have increasingly long cycle of withdrawal, half a year, ten months, some northeastern hospitals only once a year, some hospitals there are rebate requirements.
Hospital for suppliers really so easy?
Hospitals are very cautious about suppliers: especially large consumables suppliers, do not easily change suppliers, after all, they are involved in the interests of the process of changing suppliers is actually the same as the new hospital re-entry .Only in hospitals Long, equipment section chief, director of the department under the premise of replacement, the hospital will change suppliers.
Rather than letting our competitors replace us, we might as well replace our old products with our own new products. medical instruments The driving force behind the development of the industry.
Complacent, follow the conservative enterprise Will eventually be eliminated by the industry trend.
2012 due to fear of change, follow the conservative, digital photography industry civilian so that Kodak giant crash, but the history is still repeated, disappeared Motorola and Nokia mobile phones, Belle footwear delisting and so on.
Will you be the next to fall?
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