Strong manufacturing, then Guoqiang; Guoqiang, the rich people. 2month 7Day, Lynx held in Hangzhou 'New domestic goods 'MVP Festival, released the "2017Lynx new domestic product development report "(hereinafter referred to 'report ' In the end what domestic brands in the past 2017Year performance dazzling and 堪称 'New domestic goods ' What's the representative?
The term "new national product" has been repeatedly mentioned in recent years, referring to the domestic production of newly created or newly created some domestic goods, rather than domestic emerging brand products. In fact, domestic brands do not have the distinction between 'old' and 'new', mainly because innovation is the key.
As the United States, Haier, TCL, Joyoung, too too and so on the brand, are all domestic enterprises in the 'old name', but each year a large number of scientific research and investment is full of technology content, word of mouth explosive new products come out one after another, these 'old' Brand is still shine, pry the entire appliance industry.
In addition to the unrelenting efforts and innovation made by the 'new domestic products', there is also a vital role to play in fueling the growing influence of Tmall.
In the era of rising consumption, Lynx has always insisted on one thing - to build the brand, hatch 'new species'.
Let's take a simple example. Midea dishwasher has not opened the domestic situation over the years, through the cat big data analysis found that Chinese dishes cleaning, drying, storage, intelligent, etc. became Lynx users frequently referred to the evaluation of words, accordingly, the United States designed the Chinese bowl nets, enhanced drying, storage function of the dishwasher, in one fell swoop over the years 'acclimatization' issue, a star in the consumer upgrade Product
At the TES summit on April 11, 2017, Yincao, president of Tmall America's Family Business Group, put forward that 'with 100% big data-driven upgrades based on consumption growth, 5 to 10 emerging industries will be hatched during the year. In the future, Nurtured to 10 billion size. 'Now that has become a reality.
Tmall Meiya Group President Yin Well
2017, 10 new 'species' of dishwashers, sweeping machines, leafless fans, mini washing machines, air purifiers, embedded micro-steaming, projectors, surface TVs, soya-bean milk maker, Fastest-growing 10 new categories.At the same time, these consumer upgrades in the new category, the domestic market share of domestic brands is also higher than the international brand, a 'new national product' typical representatives.
In this one, Lynx big data played a decisive role in providing a convenient channel for domestic brand innovation. It is precisely because of rich and informative big data, the brand has been able to consumer demand and pain points in-depth mining, Yin said that Lynx Big Data is becoming a new 'means of production of home appliance manufacturing', what the enterprise to produce Users have the final say, so that the free development of the original goods, into a kind of efficient cultivation, to the details of operations, and formed the ultimate maturity.
In addition, Yin well stressed that, In 2017, Lynx is constantly trying out the form of new retail online and offline, but in 2018 it must be the year of the online and offline new retail outbreak , May be the first breakdown of some sub-categories, this year Lynx will also think more about how to start from the consumer point of view, especially for consumers at the core pain points, will focus on getting through the problems that have not been solved, rebuilding a set of online and offline New retail experience.
He also disclosed that in order to continuously push forward with the new retail sales, Tmall will jointly establish a new product innovation center and IOT team to incubate new products in 2018, so that domestic products will be more intelligent, personalized and customized. At the same time, Tmall will launch 'Chinese Tradesmen 'Plan, combined with Suning, RT-Mart and other offline scenarios, help the full rise of domestic products.
In this 'new domestic product' MVP ceremony, GfK, the authoritative international research institute, also released the latest "Report on China's Electronic Appliance Industry in 2017". According to statistics, China's home appliance and consumer electronics markets exceeded 2 trillion for the first time in 2017. Among them, household appliances and telecommunications products are the driving forces behind the growth of the Chinese technology consumer market.
International authoritative research institutes GfK (GfK)China General Manager Zhou group
At the same time, these data also show the trend of consumer spending to the online channel into the customer price significantly increased two major characteristics, the above is the powerful proof of the advent of consumer upgrades.Credit, The next 3-5 years, China's home appliance industry will officially enter the growth of consumer upgrades and outbreak Without doubt, 'New domestic goods ' Combined with new retail sales force will become the strongest consumer upgrade boosters.
