Over the past year, air-conditioning sales can be described as hot, a number of indicators hit a record high, but by 2018, the air-conditioning market or will appear to adjust the situation.
Last year, sales were strong
Aowei cloud network analysis report pointed out that the domestic retail sales of air conditioners peaked last year, the scale of retail sales 193.1 billion yuan, an increase of 26.4%, the scale of retail sales of 56.14 million units, an increase of 23.1%, and if the construction machinery market sales Included in the last year, home air-conditioning products on the wall installation of nearly 80 million units.
This means that both the amount of retail sales, installation or shipment, home air conditioner market hit a record high last year, the domestic home air conditioner market in the past year very much.
Securities analyst data show that the white giants Midea, Haier, Gree's home air conditioners and commercial air conditioners sales are very good.Among them, Haier and the annual domestic sales of air conditioning sales in excess of the overall domestic sales growth, Gree Of the sales growth rate of more than the overall sales growth.
Gree annual sales of 45.99 million units, an increase of 27.61%, of which domestic sales of 34.23 million units, an increase of 32.47%, export 11.76 million units, an increase of 15.29%; US annual sales of 34.69 million units, an increase of 44.78%, of which domestic sales in 1990 An increase of 83.24% over the same period of previous year, exporting 14.79 million units, an increase of 12.9% over the same period of last year; Haier's annual sales of 11.47 million units, an increase of 49.57%, of which 8.79 million units were domestic sales, up 54.54% from a year earlier and 2.68 million units were exported, up 35.34% %;
Price upward trend for a year
The prices of raw materials represented by copper, aluminum and steel have gained notable gains in the past year, which brought cost pressures to many home appliance enterprises, as well as air-conditioning products.
Last year, there was a wave of rising prices in the domestic air conditioner market, which not only directly raised prices, but also promoted an increase in average product prices.
Orville cloud statistics, the average retail price of home air conditioning reached 3825 yuan, an increase of 8.4% from hang up to the Guiji, from the speed to frequency conversion, from three energy efficiency to an energy efficiency, air-conditioning sales prices have emerged The rise of different magnitude.
The future volume may not be together
Reporters noted that with the upgrading of consumer demand, intelligent air-conditioning, high-end, segmentation, customization irresistible, air-conditioning leading enterprises also actively adjust the product mix, increase the proportion of high-end products, Gree, Midea, Haier three Giant insist on pushing high-end products, high pricing strategy.
Expert analysis, with the increase in high-end products, and raw materials prices continue to rise, air-conditioning unit price rise will be maintained, or even the trend.
For 2018 sales of air conditioners, the United States responsible for air-conditioning on the Southern Daily reporter expressed cautious and optimistic attitude: 'hard to say, have to consider the weather.'
The cautious is not without reason, although the domestic air conditioner market showed a year-on-year high momentum of growth year on year, but according to statistics, by the end of December last year, the inventory of air-conditioning market reached 43 million units. Air conditioning industry in the first move, this year or even after a longer period of development is still full of variables.