February 7, the international research institute GfK released "2017 Annual Report of China's electronic home appliance industry," the report shows that in 2017 China's home appliances and consumer electronics market exceeded 2 trillion yuan for the first time.
The next 3-5 years, China's home appliance industry will officially enter the growth of consumer upgrades and outbreaks.GfK data show that the first-class energy consumption air conditioning, washing machines, refrigerators, 55-inch large-screen TV and other 'trendy consumer' Popular categories Lynx growth rate reached the overall online growth rate of more than 2 times.
According to GfK's research, under the impetus of consumers in pursuit of quality life, the large-size and curved products of color TV products have witnessed rapid growth. In terms of ice-washing products, the large capacity is another embodiment of the pursuit of quality of life. Taking washing machines as For example, the online retail volume of drum washing machines with a capacity of over 10kg increased from 2% to 11%, with an increase of 810% on-line.
Emerging products such as steam mops, red teeth devices, head massagers, and sleep devices are emerging in the category of small household appliances, reflecting consumers' quest for quality of life GfK monitoring data shows that air purifiers, vacuum cleaners, hair dryers, The overall retail sales of 16 small household appliances, including razors and rice cookers, increased at a 23% rate in 2017, with the online market accounting for more than 56% of the offline market.