In 2017, the refrigerator industry in China is slowly moving ahead with long and short factors. The market size gradually approaches billions of dollars. Among the many factors that drive market growth, consumer upgrades have replaced the demographic dividend and become the biggest driver of growth in the entire industry Force wave of consumer upgrades tide, so that decades of deep technology accumulation of foreign high-end home appliances business Boshi appliances become one of the biggest beneficiaries of the face of changes in consumer demand in the refrigerator market, Boshi appliances are ready to embrace the market The advent of opportunity.
Refrigerator market rose Bose home appliances dazzling results
In 2017, China's refrigerator industry tightened control in the real estate market, raw material prices, consumer upgrades and other multiple negative and mixed negative factors in the closing ... According to market research firm Orville cloud omni-channel total push data show that in 2017 China Retail sales of refrigerators amounted to 33.76 million units, a slight decrease of 0.6% over the same period of last year. The retail sales volume was 93.9 billion yuan, up 3.9% from the same period of last year.
Compared to the market, BOSI appliances in the refrigerator market last year handed over a dazzling transcript.According to Boshi Electric Appliances (China) Co., Ltd. Senior Vice President and Chief Sales Officer Wang Weiqing revealed that in 2017 Bosch appliance refrigerator business Turnover year-on-year growth rate of up to 20%, is the industry growth rate several times.
Orville cloud network monitoring data show that in 2017 the Bosch appliances Siemens and Bosch two major refrigerator brands have achieved an increase in the share of retail sales, together accounting for more than 17% market share, of which Siemens home appliances brand ranked first camp , And in the foreign refrigerator brand topped the list.
For this enviable achievement, Wang Weiqing believes that it is a good opportunity to upgrade consumption to Bosch appliances. "Has been sticking to the high-end market, thanks to technological innovation, excellent quality products to fully meet Consumer demand for high-end refrigerators diversified, every detail of the show reflects the ultimate German-made Seiko, it is also these hard-to-create high-quality products, has won the good reputation of consumers. '' It is based on this Product concept, since entering the Chinese market, Bossi appliances won the hearts of Chinese consumers, in the high-end appliance market has always had a strong voice.
According to China's high-end home appliances and consumer electronics top prize Organizing Committee United Market Research Institute in the national key cities in the country for high-income consumer groups survey of high-end consumer appliances, respondents in the purchase of refrigerators in high-income consumers, Siemens Appliance is the most popular brand, 29% of the respondents said they would prefer Siemens appliance brands.
Wang Weiqing said that BOSCH Appliances will continue to build more high-end refrigerator products to provide consumers with more possibilities and to explore differentiated products based on different user groups and more detailed functions.
Fresh-cut war imminent Bo Xi home appliances to promote consumer spending upgrade
In 2017, consumer upgrades have become the hottest term in the refrigerator industry and even in the consumer electronics market. Under the drive of consumer upgrade, consumer demand for refrigerators has also changed. The most obvious manifestation of this is that consumer markets and industries Refrigerator preservation technology attention continues to heat up.
According to a joint survey conducted by Top Prize Organizing Committee and China Yikang, the top three factors consumers are most concerned about when purchasing refrigerators are leading preservation technologies, energy saving and environmental protection, and smart control respectively. Among them, Concern up to 41.3%.
Refrigerator preservation technology, not only consumer concern, refrigerator business attention, and even CCTV "consumer advocate" section also twice as the protagonist of the report, and preservation technology has always been a good thing.
Wang Weiqing believes that 'fresh' is the core consumer demand for refrigerators, home appliances Bo Xixi adhere to the core functions of innovation, innovative products to give higher quality and stability, better preservation, and effectively help consumers improve their lives Quality.From zero preservation, zero-change freshness to zero green freshness, Bossi appliances have been leading the refrigerator industry, the latest trend of preservation technology.
Bosch home appliances refrigerator Chuzhou second phase commissioning ceremony
In 2017, Possession introduced the iF design award-winning zero-degree on-door refrigerator, with multi-level humidity adjustable, precise and stable temperature control and other innovative features to achieve the first zero-degree biological preservation technology and off the first three door design for the Consumers create better solutions for the preservation of zero-degree preservation technology is a very important and mature Innowitz BSB appliances, the future, this technology will be equipped with all the products of BSH, to meet the ever-increasing consumer demand for fresh.
Zuo Yi Kang, general manager of the brand center, said the left magpie, as consumers continue to raise awareness of quality of life and healthy diet, refrigerator companies are increasing efforts in the development of refrigerator preservation technology and resources, the refrigerator industry in 2018 is bound to Set off a 'fresh-war'.
Bossi home appliances 'home Internet' ecosystem
Wang Weiqing said that in the overall trend of consumer upgrades, Bossi appliances will adhere to the 'consumer-centric', and constantly improve their technological innovation and product quality, all-round to meet consumer demand .2018, BOSIX appliances will be introduced more High-end French-style high-capacity refrigerators, double-duty Bosch, and wet and dry areas through the new technologies to provide consumers with more possibilities.In addition, Bossi home appliances continue to promote digital transformation, with 'Home Internet 'Smart refrigerator products' function also brings intelligent new interactive consumer experience to consumers.