'He's honey, my arsenic' - just as a coin has two sides, anything will 'some people happy someone worry'.
Benefit from the national iron fist pollution, Beijing-Tianjin-Hebei region, this winter is rare haze. 'You are in front of me, but can not see your face', haze troubled days are gone, the people laughed. Yes, the air purifier also therefore can not sell, manufacturers are painful and happy. "Daily Economic News" reporter noted that Orville cloud (AVC) data show that in 2018 the first 1-4 weeks, the air purifier The retail sales volume was 292,000 units, down 58.3% from the same period of last year.
Has been knocked out the haze point of the air purifier, when can no longer rely on God to enjoy eating?
Air purifier season is not busy
Every winter, northern fog and haze weather will occur frequently, so the winter season is the traditional air purifier sales season.But this winter is different from the past, the air purifier market demand did not usher in explosive growth.
According to the monitoring data of Alwina Cloud Network, compared with the market performance of the air purifier in winter in the previous two years, in addition to 'Double 11', the volume of air purifier retail sales was flat this winter and the industry is expecting a 'surge in sales' Did not appear.
According to the total data of AVC Push, the market of air purifier in 2017 is 16.2 billion yuan, up 20% from the same period of last year. From the perspective of the annual sales of air purifiers in 2017, the market showed a trend of high and low afterwards Year-on-year growth mainly depends on the sharp increase at the beginning of the year and the growth rate in the second half of the year continued to decline. Compared with the previous two years, the seasonal advantages of the purifier have disappeared. In the first month of 2018, the sales of domestic air purifiers also appeared Year-over-year decline.
In an interview with the Daily Economic News reporter, Senki Banner said this was mainly due to the prominent effect of the national air control policy. In 2017, the National Energy Administration vigorously promoted "coal to gas" and made no large-scale smog in northern winter in 2017 The weather. 'Smog and haze weather for more than 3 to 5 consecutive days may be stimulated to the air purifier market in Beijing in the winter of 2017, there is no large-scale haze weather, stimulate the demand for air purifiers and air Purifier main sales area in Beijing, Tianjin and Hebei region.
According to the flag war revealed that due to 'not busy season', the current inventory of the air purifier industry has exceeded expectations, air purifier manufacturers 'inventory' and cut product prices.February 7, Zhong Yi Kang, vice president Peng Yu Told reporters that the country's air pollution control achieved phase effect, the inevitable empty net sales play a role in restraint, inventory will increase.However, he believes that the inventory problem is not only through price cuts will be able to solve, but through Increase cooperation and communication channels and enhance consumer awareness of the full range of products and understanding, and through the adjustment of internal production capacity to complete.
Success or failure due to PM2.5?
Banner war told reporters that with the gradual strengthening of domestic air pollution control, the future demand for air purifiers will be relatively reduced, or the market growth rate will slow down because, in the eyes of consumers, the purifier is the addition of haze products.
This reporter has learned that in 2017, Lake and a number of domestic brands in the sales strategy, channel marketing to increase investment, squeeze a lot of foreign brands market share.At the same time, the air purifier market competition is more and more fierce. Flag told reporters that in 2017 a lot of air purifier manufacturers began to expand product lines to vacuum cleaners, water purifiers and other fields.
Domestic only to do children's air purifier start-up company three dads, co-founder and CEO Dai Sai Ying also told reporters that 'the air purifier industry has always been based on the existence of hazy weather, which makes the industry a bit distorted in my It seems that the purifier to get rid of 'look at the weather', we must break down the demand. 'He told reporters, in contrast, he is more optimistic about the emerging market of fresh air system.It is understood that the fresh air system is mainly to meet the consumer families Indoor ventilation, turbid demand.
For the air purifier market prospects, Peng Yu believes that the national air pollution control is still a long way to go, still rely on air purifier to improve air quality.But in the air not only PM2.5, there are a lot of benzene, Formaldehyde and other harmful volatile substances. 'At present, there is a misunderstanding of air quality in consumers' perception that PM2.5 has been eliminated and the air is healthy. Therefore, air-to-air sales will not be as expected after this year's air-conditioning results were achieved. '
In Peng Yu view, the entire air-cleaning industry still has a long way to go.He believes that the air purifier industry in consumer education is far from done enough.In the country to control the atmosphere of this relatively long period of tough battles, it is precisely It is the best time for enterprises to popularize air safety knowledge and consumer awareness.