Recently, China Household Electrical Appliances Association, a professional member of the smart bathroom electrical appliances released our first smart toilet survey: "2017 China smart toilet consumption survey report" (hereinafter referred to as the "report"), while the report said 'smart toilet' Popularity only 1% 'sparked an uproar: from overseas to buy smart toilet lid to the domestic technology companies independently developed intelligent toilet lid, this product is quite fire, but how popularity is so low?
Intelligent toilet ≠ smart toilet cover
In fact, we do not blame everyone can not tell, intelligent toilet is actually a smart toilet, do not look at 'smart toilet' and 'smart toilet seat' only one word difference, they are actually completely different products.
Smart toilet cover refers to the top of the toilet cover, excluding the toilet body on the market smart toilet cover generally includes cleaning, heating, sterilization, deodorant, music and other functions.And intelligent toilet refers to the entire toilet intelligent, function Are also integrated, can not be disassembled, basically the same with the smart toilet cover, the price will be slightly more expensive than the smart toilet cover.
Why smart toilet penetration is low?
In 2016, the market size of only domestic toilets reached 3.1 million units, with a substantial increase in sales volume, but the penetration rate was only 1%. What is the reason?
First of all, the "Report" shows that over half of respondents have never heard of smart toilets. This shows that low consumer awareness is an important reason. Second, some respondents think that smart toilets are prone to safety and health problems , And that the price is too high, but in fact used more than 90% of users have said that the product meets or exceeds their expectations, showing that consumers have cognitive misunderstandings also obstruct the popularity of intelligent smart toilet .
In addition, the change of user habits also affects its popularization to a certain extent. After all, people are accustomed to using "squatting pit", and you can not always force people to use the toilet.
Considerable prospects for the development of the industry 'long way to go'
At present, smart toilets have the highest penetration rate and the most developed markets in Japan are Japan, with market penetration reaching 76%, followed by South Korea with penetration reaching nearly 50%, and smart toilet penetration in Taiwan with about 25%. In Japan and South Korea, Taiwan, smart toilet in our country is still in the lead-in period.
In the past two years, the sales volume of smart toilets has been especially large compared with the same period of last year. The central and local governments are also paying attention to this industry. It is undeniable that the market prospect of smart toilets in our country is extremely impressive.
Although the prospects are good, there is still a gap between the smart toilet enterprises in China and foreign enterprises, the relative lack of talent reserves, and the high dependence on the core technologies and key components remains to be further supported, guided and nurtured. These are still in the exploration of intelligent toilet enterprises want to promote the healthy development of the industry is still "a long way to go."