Affected by such factors as the devaluation of the Japanese Yen and good overseas business performance, the mainstream Japanese appliance manufacturers, which experienced sluggish performance in recent years, all achieved profit growth in the first three quarters of fiscal year 2017 (April 1 to December 31, 2017) Sony's fiscal third quarter fiscal 2017 outstanding growth performance, while Mitsubishi and Hitachi's net profit growth also hit the highest level over the same period.
Data show that Sony in fiscal 2017 the first three quarters of net profit of 5076.2 billion yen, 45.639 billion yen more than 11 times more than the previous year; Mitsubishi Electric fiscal 2017 first three quarters net profit of 193.1 billion yen, an increase of 43 %; Hitachi FY17 Q3 net profit of 285.582 billion yen, an increase of 35.2% .Sales, Sony in the first three quarters of fiscal 2017 sales increased 15.7% year on year, about 6.6 trillion yen, Mitsubishi Electric increased year-on-year 6%, about 3.1 trillion yen; Hitachi increased 2.4%, about 6.7 trillion yen.
Data show that in recent years, Japan's home appliance business has been less prosperous, its various types of home appliances business has been China's home appliance business acquisition, so that some analysts believe that Japan's home appliance brand seems to usher in a big recession situation.But this time the performance generally warmer, Indicates that after entering 2018, Japanese home appliances will usher in a turning point in the market.
According to the previous Japan Motor Industry Association (JEMA) released in 2017 Japan's domestic use of domestic appliances domestic shipment report shows that in 2017 the Japanese white market supply reached 2.3479 trillion yen, an increase of 2.0% over the previous record The highest level since 1997. Appliance industry sources said the reason why the Japanese market continued to slump in the market performance of household electrical appliance enterprises sales rebound, with its past accumulation of technical quality and the recent adoption of appropriate marketing strategy.