Pay attention to emotional exchange | OPPO loved by young users

Apple and director co-chan co-shot Chinese New Year warm heart short works "three minutes" recently brush screen circle of friends, because the drama is very fit with Chinese characteristics during the Spring Festival, and female train crew and children in the platform a brief three minutes together , Poked the same outside the hearts of people working hard the most soft place.This is a good cause for the resonance of the user to further enhance the user's awareness of the Apple brand and sense of belonging.

As the world's leading smartphone brand, focusing on product innovation, Apple is also using similar marketing to narrow the distance with the user, showing that in the environment of consumer upgrade, only good products and sufficient in the fierce market competition Steady Taishan, but also need to form a deeper level of user interaction.

There is a Chinese mobile phone brand and Apple's philosophy, he is OPPO. OPPO brand just entered the mobile phone market at the beginning, not only adhere to the technological innovation based on user needs, but also attach importance to through a variety of warm-heart marketing to young users with deep Of the emotional exchange, eventually became the world's mobile phone more than two hundred million users love the brand.

In January 2017, the OPPO launched a warm-hearted "Little Country Fantasy Tour" in conjunction with Spring Festival festivals and well-known Israeli directors Eli Sverdlov and 'Little Fresh Meat' Yang Yang, talking about Yang Yang's role as a migrant worker Foreign workers, eventually with the help of the villain of the people completed the shooting reunion New Year's wishes the same simple plot, but has played a different effect, perhaps you and I, and for some reason can not be reunited with his family People, OPPO sense of empathy through the warm heart to send large positive energy, so that more people feel the warmth.

This year's release of the New Year's TVC "Two Little Planet" once again through the beautiful screen and warm story deeply touched many users, known as the 2018 New Year most of the most heart. The OPPO is about two planets Zhang Binbin, Yang Mi From the acquaintance, knowing, misunderstanding and understanding finally together story.In the young years, we often have the life of the most Sentimental love, the most sincere friendship, which may be the most memorable and most precious things, With the aid of TVC, OPPO let us review the once beautiful, and also become the bridge of emotional resonance between OPPO and young people.

The depth of emotional exchanges with young users, but also OPPO brand loyalty ahead, Trustdata statistics show that in the first half of 2017 OPPO holds 19.5% share of smart phones, surpassing Apple to become China's smart phone market ownership TOP1, at the same time 53% of users still choose OPPO brand while changing mobile phones.Leading user loyalty also enables OPPO to achieve sustained and stable development.On the basis of IDC's 2017 sales data, OPPO re-created with 111.8 million units The new high, which can not do without the trust of young users for the OPPO brand.

In fact, OPPO has always put the user demands first, whether it is warm TVC, or joint Zhejiang TV to create 'anyway wonderful' conference, the United Kingdom launched a luxury beauty Guerlain Limited Edition gift box, combined with Qualcomm and King glory to create a new model of game optimization and the introduction of King glory customized version of mobile phones, etc., OPPO marketing has always been derived from the needs of young users, this is the OPPO to win more young users favorite key.

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