On the morning of February 8, FIFA (FIFA) and Yadi, a leading global leader in high-end electric vehicles, jointly announced in the Shanghai Bund that Yadi was selected as the official regional sponsor of the 2018 FIFA World Cup in Russia.
It is reported that FIFA (FIFA) in the global harsh selection of a small number of top brands to become its official sponsor as the world's leading brand of high-end electric vehicles, Yadi is FIFA World Cup history, the first two-wheeled electric car industry's official regional sponsor Following the big names such as Adidas, Coca-Cola, Wanda, vivo, Mengniu and Hisense, Yadi has become a cutting-edge partner / sponsor / Regianl Supporter family.
(Yadi became the FIFA World Cup official Asian sponsors press conference guests photos)
At the press conference, Iain Dowine, FIFA Marketing Strategy Director, Forvo Alexander, the chief representative of the Russian Federation Tourism Department in China, Hao Haidong, former Chinese footballer, Dong Jingui, chairman of Yadi Technology Group, and Liu Yeming, co-president of Yadi Technology Group Invited to attend and witnessed this historic moment with hundreds of mainstream media on the scene.
(Dong Jinggui, chairman of ART Group (left) and Iain Dowine (formerly right), director of FIFA market strategy, attended the press conference)
Yadi, with more high-end knock on the door of the World Cup
The FIFA World Cup is one of the most influential football games in the world and one of the most prestigious sporting events in the world, with more than 200 countries and territories each and over 3 billion viewers watching through various channels.
As the leading brand in the global electric vehicle industry, it has been exported to 66 countries and regions in the world such as the United States and Germany for 12 consecutive years with its high-end sales ahead of YADI in 2018 Russia FIFA World Cup. Strong combination of high-end feast.
'Yadi and FIFA' s signing is the first time since FIFA was founded 114 years, with two electric car companies hand, is also a two - wheeled electric car products, since its birth for the first time among the stage of the World Cup.
(Yadi Technology Group Co-President Ye-Ming Liu: Yadi became the world's first two-wheeled electric car brand with the FIFA World Cup)
At the press conference, Liu Yeming, co-president of Artis Technology Group, said he was honored to be the sponsor of the FIFA World Cup Asia region as the most watched sports event in the FIFA World Cup with the internationalization strategy and high-end positioning Perfect match with the cooperation reached FIFA, is Yadi more high-end strategy, high-quality competition for the global market, the new coordinates.
Yadi will be based on the previous international strategy, add great importance to the World Cup and Yadi common implication of passion, fighting spirit spread to every corner of the world at the same time, Yadi also hope that with the World Cup such an international stage So that more consumers know Yadi brand, learn about Yadi's products, experience high-end electric vehicles, and enjoy the low-carbon, green and green lifestyle.
Yadi global layout, let the world see the rise of the "Chinese power"
Become the 2018 official sponsor of the FIFA World Cup in Russia, is a FIFA high recognition of brand and product quality.
Conference, Felix Le Focke, chief commercial officer of FIFA, intended to record a video for the conference, saying: 'We welcome Yadi to become one of FIFA's regional sponsors and look forward to working with Adi to attract more Many fans, who are influential among young people and represent a more environmentally responsible and sustainable way of life are two aspects that are important to us.
(FIFA Market Strategy Director Iain Dowine: FIFA's partnership with Already is 'perfect match')
Iain Dowine, FIFA marketing strategy director at the conference, said in his speech: "When we selected sponsors of the FIFA World Cup, there were many dimensions to consider, such as brand values, brand influence, innovation ability, etc., because not only Is a business cooperation.After our investigation and understanding, we found that Ya Di is a leader in China's electric car industry, is an open, dynamic and advanced technology for the benefit of mankind's business, which is consistent with FIFA's value concept. It can be said that this partnership between FIFA and Arty is the perfect choice - we welcome Yadi as the first two-wheeler brand in the world to sponsor the FIFA World Cup. '
(FIFA Marketing Strategy Director Iain Dowine presented Jardine's shirt to represent the 2018 FIFA World Cup)
(Yedi Technology Group Co-President Liu Ye-ming, 'You're done' picture to FIFA)
As the representative of two rounds of electric vehicles in the world, in recent years, Yadi closely focuses on 'more high-end' strategic positioning and is committed to providing 'products that make consumers happy.' "Continuously integrating the world's top resources with the US electric motorcycle company Lightning Motors, Austrian famous design company KISKA, Austria Swarovski, Japan Panasonic and other cooperation, has the industry's only CNAS (China Qualified National Accreditation Board) accreditation of state-level enterprise laboratories, adhere to the use of motorcycle racing-class support, automotive Intelligent technology, providing automotive 4S-class service.
(Iain Dowine, director of marketing strategy at FIFA, and Liu Yeming, co-president of ART Group, signed the FIFA World Cup commemorative EV sign)
In the frequent access to user praise at the same time, Yadi has been leading the Chinese electric car industry to the healthy development of the road in 2017, Yadi annual sales is the first to exceed 4 million mark, creating a new high.
(Forvo Alexander, Chief Representative of the Russian Federation Tourism Agency in China: Welcome Chinese Friends to Visit FIFA World Cup in Russia)
(Double-edged sword President Chiang Kai-shek speech President: Yadi is the leading brand in China's electric car, with the FIFA cooperation perfect match)
This time, as FIFA World Cup official regional sponsor, Yadi won the FIFA World Cup official title, all kinds of official logo and material rights and many other rights, Yadi logo will appear in the FIFA World Cup sidelines LED billboards, As well as FIFA World Cup tickets, press conference background board and other related important occasions.
(Six lucky draws were taken on the spot, tickets for the Yadi electric car and the 2018FIFA World Cup respectively)
It is reported that, for this cooperation, Yadi will also conduct a larger market investment, the United Nations mainstream media at home and abroad, to carry out rich and colorful World Cup activities to launch FIFA World Cup limited edition high-end electric vehicles, FIFA World Cup official doll, FIFA World Cup Limited Edition Souvenirs, etc., for consumers and fans bring world cup experience at your fingertips.
At the same time, Yadi for fans and fans won a lot of tickets for the World Cup, so that old and new users have the opportunity to visit the Russian World Cup scene now the Spring Festival, Adi offline line more than 10,000 stores are simultaneously launched 'Buy Yadi, win Free tickets, grab World Cup tickets' activities, so that new and old customers the first time feel the extraordinary charm of the top football events.
(Yadi: exports to the United States, Germany and other 66 countries, 12 consecutive years of high-end sales ahead)
Yadi upgrade new LOGO, more international brand image
Conference site, Yadi also officially announced the latest version of the brand LOGO, maintaining the original text design, the original tilt stereo pattern and flat, more technology and international Fan Yadi Will be based on a brand new LOGO, display brand new, products, and store image, to achieve Yadi brand image of the overall promotion and internationalization.
(2018FIFA World Cup mascot Zabike Waka ride Yadi Minna electric car)
(Fashion cool Yadi Yumi, Mount sector electric cars)
With the help of FIFA World Cup, a global top sports event platform, the role and value of brand development and international business expansion are huge. For Yadi, it is sponsored by other international giants such as Adidas, Coca Cola, Wanda, vivo, Mengniu and Hisense FIFA World Cup, is the highlight of Chinese enterprises brand and strength.
(Famous host He Wei and 2018FAFA World Cup mascot Zambewaca)
Yadi believes that thanks to the global influence of this event, it will certainly show the world the power of manufacturing high-end electric vehicles in China, attract consumers in all countries to deepen their impression of Yadi, and gradually establish Yadi's brand influence in the world. Boost into a world-class business.
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