Yesterday, market research firm IHS Markit released data on global handset shipments in 2017. Data show that global smartphone handset shipments increased by 3.1% YoY to 1.44bn in 2017. Of the top 10 brands, Chinese brands accounted for 7 Seats
Data show that Samsung shipped 316 million units in 2017, with a market share of 22%. Apple shipped second with 215 million shipments. Huawei and OPPO ranked third, fourth, and shipments respectively 153 million and 117 million.
Unlike previous IDC rankings, IHS data shows that vivo shipments reached 95.2 million, surpassing Xiaomi's 91.7 million and ranking the world's fifth. Millet ranked sixth. 7 to 10 are LG, ZTE, Motorola cell phones and Jin and Motorola phones have been Lenovo acquisition, can be counted as Chinese brand.This means that the top ten brands, the Chinese brand occupy seven seats.
In addition to the full-year 2017 data, IHS Markit also released Q4 data. Worldwide Q4 unit shipments in the fourth quarter of 2017 dropped 4.5% YoY to 387.5 million units.
Noteworthy changes in the rankings in the fourth quarter relatively large. Apple surpassed Samsung to become the world's first; millet more than OPPO in the fourth quarter, vivo jumped to the fourth in the world; Jin was squeezed out of the list, replaced by Alcatel .In addition, the fourth In addition to the quarter, millet and Motorola, respectively, up 89%, 39% increase, the other brands fell across the board.
Here's what IHS Markit analyzed for major brands in Q4:
apple:
iPhone X was a success after its launch in November, with the launch of the new iPhone bringing Average Selling Price (ASP) to a record high of $ 796, up $ 101 from a year ago.Although iPhone shipments in the fourth quarter were down year on year Year full year shipments unchanged from 2016, Apple is still able to increase revenue through new models with higher prices.
Samsung:
Handset shipments in the fourth quarter of 74.3 million units, down 2.2%. Although the product mix has improved, high-end models accounted for a larger proportion, but due to increased marketing costs, which to some extent affected the IM department (IT and Mobile Communication. Samsung can avoid direct competition with China's manufacturers specializing in low-end models by increasing the share of more mid- and high-end models. In the upcoming World Mobile Congress (MWC) in February this year, Samsung will Launch of the new Galaxy S-series, the S9, which went on sale in March. Compared to the release of the S8, which was launched in April last year, launched in early March, the S9 will soon enter the market, which will likely increase Samsung's high-end model shipments And ASP.
Huawei:
The fourth quarter of intelligent machine shipments fell 8.6% to 40.9 million, which is Huawei's first shipments of intelligent machines fell year on year; however, Huawei's smartphone shipments in 2017 to 153.1 million units, an increase of 10% Huawei's market share for the whole year remains at around 10% to 11% .Huawei plans to expand in the United States have been frustrated as the U.S. government opposes the cooperation between operators and Huawei in selling their flagship handsets. If Huawei wants to become a true leader in the smart machine market, the United States Still an important market.
Millet:
In the fourth quarter, the shipment of Xiaomi smart machines was 28.2 million units, an increase of 89.2% over the same period of last year. Driven by outstanding performance in the Indian market, Xiaomi further expanded its overseas shipments and boosted growth. In the fourth quarter, Xiaomi also formally entered the market Spain Market. The increase of millet mobile phone shipments has increased its global share of smart machines from 4% in 2016 to 7% last year.
OPPO and vivo:
The Chinese mobile phone market has been slow to grow since the second half of 2017 and both OPPO and vivo are affected. Although both companies are aggressively expanding markets in Southeast Asia and South Asia, OPPO and vivo should consider continuing overseas expansion if they are to increase shipments and maintain growth .
LG:
In the fierce competition, LG mid-market models to maintain growth, but in the high-end models, LG is underrevented LG mobile phone business unit continued to suffer a loss of profits, the company needs to re-consider the product layout, should consider maximizing each model Profit
Motorola:
In the fourth quarter, the unit shipments of Motorola's smartphones increased by 39.5% YoY to 11.4m units with a 3% share of the global market, compared with a 1% drop in Lenovo's share of the global market. Lenovo is continuing to eliminate Lenovo brand handsets from Most markets only focus on the Motorola brand.
ZTE:
Compared with the tense Huawei in the United States, ZTE was steady in the United States. In the fourth quarter, ZTE launched its collapsible high-end mobile phone, Axon M., with AT & T in the fourth quarter. However, while ZTE focuses mainly on mid-range models, the competition is fiercer ZTE handset shipments surveyed by IHS Markit do not include the Nubian brand, with shipments of ZTE handsets remaining down 34% YoY on Nubia.