Apple joined the smart audio war situation, still hard to shake Amazon's leading position

Weibo news, Apple HomePod products on sale, will enable smart audio into the Warring States Period, according to Research Institute of Tuo Chi pointed out that in 2018 the market share of intelligent speaker products, despite the Amazon market share in 2017 compared to 69.1 % Decline, still leading the way, the market share of 50.8%, followed by the Google Home series 21.6%. Apple HomePod this year's market share is expected to reach 8.9%, in addition, Alibaba and Xiaomi smart speakers Market share of products were 6.3% and 5.1% respectively.

Tuo Chi Research Institute analyst Tian Zhihong pointed out that in addition to the existing smart audio market, Amazon, Google, after Apple joined, the smart audio market is expected to be more consumers, including millet, Alibaba also Have introduced related products, which in turn led the overall market to flourish.

Observe the development trend of smart audio market. Since the essence of smart audio is the interface of smart home, the key for Amazon to stand still despite the fact that more brand manufacturers enter the smart audio market is that the establishment of the ecosystem has been quite complete. In the U.S. market, Alexa has more than 25,000 applications and services connected to it, plus a variety of products and low prices that consumers are willing to buy Amazon Echo.

On the other hand, the current international brands launched intelligent audio based on the speech recognition is still based in English, in the face of China's huge market opportunities but not the door into, although Alibaba and millet in 2017 to enter this market , But under the language barrier, Alibaba plunged into this market through its own research and development of artificial intelligence and cloud technologies. However, Xiaomi has the advantage of a vast hardware ecosystem that enables them to catch up.

In addition, for Apple's Smart HomePod, Tian Zhihong believes that while HomePod is well received by the market and is still facing competition from leading vendors and Chinese manufacturers, there are three unfavorable factors in HomePod. One is the product positioning gap, HomePod is positioned as a musician in the home and is not the same as the smart home interface recognized by the market. Second, the ecosystem is not open enough and there is a very high threshold to enter the Apple ecosystem, making the HomePod relatively small and not capable of docking The original function of smart speakers; the last is the same function and cell phones, consumers can also use the Apple cell phone to achieve the cascade function.The above adverse factors will affect the sale of HomePod, therefore, in 2018 smart audio market point of view, extension墣 Expected to still be dominated by Amazon.

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