Set micro-network from the supply chain to get the news, the original cool group sub-brand ivvi has stopped the development and production of mobile phones. Informed sources said that at present to see ivvi brand is still, but the cell phone research and development departments have been abolished. unknown.
Today, set micro-network attempts to visit ivvi official website.Although the normal web page display, but can not register to log in, which also means unable to buy mobile phones.And Jingdong ivvi official flagship store is currently no mobile phone can buy.
Super multi-dimensional 272 million acquisition of only one year, to promote naked eye 3D mobile phone
In November 2014, two executives from Cool, Li Bin, Zhang Guangqiang and the channel merchants jointly invested 1 billion to set up a joint venture Coolpad Mobile Technology Co., Ltd. to operate a brand new ivvi.
According to the current positioning of the cool, ivvi brand main social channels, positioning the concept of young fashion, the user base for the 18 to 25-year-old market segments in product design, not spell parameters, the main shape design, sound effects, photographs and other functions; sales In the model, Coolpad wanted to set up the model of 'Offline Integration' by ivvi: channels such as brand display, customer service and communication are provided online, offline stores and promoters are responsible for product display, sales and online service And experience.
However, with the arrival of Foton in Kufa Group in 2016, the fate of ivvi also changed.In the evening of December 2, 2016, Kupai Group announced that it sold 80% of Kuwait Mobile's equity to Shenzhen Super Multi-Dimensional with a transaction amount of RMB 272 million This move makes the ultra multi-dimensional ivvi mobile phone brands become the largest shareholder, ivvi officially from Cool Group.
It is understood that, after the reorganization of the new ivvi company, more than 80% of the multi-dimensional shares, Cool Group, accounting for 20% of the shares.Visual multi-dimensional founder and chairman Ge Zhang as the new ivvi chairman, president of Coolpad Li Bin will be the new ivvi CEO.
Data show that the ultra multi-dimensional was established in 2004, and Toshiba, Sony, Asustek, Acer, LG, Foxconn and other consumer electronics companies have cooperation, and export patent technology and licensing. The company's flagship technology is naked eye 3D, Earlier this year, it launched a series of innovative and intelligent hardware products including the SuperD D1 naked eye 3D / VR mobile phone and the VR ZERO helmet.
After the acquisition of ivvi, ultra multi-dimensional also quickly apply their own naked eye 3D technology ivvi mobile phone .In April 2017 launched the first naked eye 3D mobile phone K5, the market price of 2199 yuan.However, the sales from all major platforms to see, this phone Shipments should be minimal.
A mobile phone industry experts said that the current naked eye 3D technology is not mature.On the one hand, poor physical examination of the hardware, on the other hand, 3D content is too small.It is also doomed to multi-dimensional borrow ivvi mobile phone to promote the naked eye 3D technology failure outcome.
Concentrated mobile phone market, small and medium-sized brands are not profitable
In addition to naked eye 3D mobile phone is immature niche products.Experts also believe that the current smart phone has entered a highly concentrated stage, small and medium brands will be facing the situation to be eliminated.
According to data released by IDC, the world's leading research institute, Huawei, OPPO, vivo, Xiaomi and Apple ranked the top five smart phone markets in 2017 with their combined market share exceeding 75% and leaving only 24.3% of the remaining vendors' markets Share of which, the remaining manufacturers last year fell 31% last year, the industry 28 effect is more and more obvious.
Such a serious differentiation, but also superimposed on the stock market game, so the market more kill more brutal phenomenon.First mobile phone manufacturers in order to maintain growth, began to squeeze a lot of small and medium brand market share.For example, some people think that in 2017 LeTV, Cool The collapse gave millet a lot of space, a similar situation is expected to continue in 2018 staged.
Wang Yanhui, secretary-general of China Mobile Alliance, said that in today's high concentration of smartphones, the survival of small and medium-sized brands will become more and more difficult. Only those brands that identify and target the user base are likely to survive. For example, one plus mobile phone, Mito mobile phone, 8848 Mobile phones, etc. And more distinctive, non-profit small and medium brands may be out in the next two years.