February 7, the latest authoritative research institute GfK newly released "2017 Annual Report of China's electronic home appliance industry," shows that in 2017, China's home appliance and consumer electronics market exceeded 2 trillion for the first time, Lynx has become the leading digital appliance line The first platform for growth.
(GFK China Managing Director Zhou Qun)
According to GfK data, the retail sales of Lynx digital home appliances increased by 42% in 2017, ranking first in the line of growth. Lynx's retail sales of small home appliances accounted for 53% of the total online sales, ranking the first retail platform for small home appliances.
The next 3-5 years, China's home appliance industry will officially enter the growth of consumer upgrades and outbreaks.GfK data show that the first-class energy consumption air conditioning, washing machines, refrigerators, 55-inch large-screen TV and other 'trendy consumer' Popular categories Lynx growth rate reached the overall online growth rate of more than 2 times.
According to the research of GfK, under the driving force of consumers' pursuit of quality life, the large-size and curved products of color TV products grow rapidly. In terms of ice-washing products, the large capacity is another embodiment of the pursuit of quality of life. For example, the online retail volume of drum washing machines with a capacity of over 10kg increased from 2% to 11% online with a year-on-year increase of 810% while that of day cat increased by 938%, far exceeding the industry growth rate.
Lynx double every year 11Will hatch out of new species will become the future of the home appliance industry 5New hot selling year, this year is no exception. 2017Year double 11Incubated sweeping robot, dishwasher, Mini Wall-mounted washing machines, vacuum broken machine, red teeth device ...Now has become the best interpretation of consumer upgrades.
Emerging products such as steam mops, red teeth devices, head massagers, and sleep devices are emerging in the category of small household appliances, reflecting consumers' quest for quality of life GfK monitoring data shows that air purifiers, vacuum cleaners, hair dryers, Razor and rice cooker, the overall retail sales of small household electrical appliances, including the growth rate of 23% in 2017, accounting for more than 56% of the online market share, of which 53% of the market share from Lynx, Lynx Small appliances occupy half of the industry.
From the main line of brand sales online to the main line of operation of the brand online, and now the brand's appeal for Lynx has entered the third phase, a brand new incubator hatch. With more than 500 million Lynx active users, through Big data helps brand insight new opportunities, optimize the goods, precision people, shorten the R & D and marketing cycle, especially in the appliance manufacturing industry.
As of the end of December 2017, domestic brands such as the United States, Haier and Xiaomi have all exceeded 10 billion yuan in annual turnover of Tmall and created the "Tmall Speed" of China's home appliance industry. With the help of the big dish of Tmall, Mini washers, dryers, sweeping machines have stepped on the node of consumer upgrades to become a popular single product from online to offline.
In addition, along with the vigorous emergence of new species of Lynx hatchlings, Lynx hand in hand with the regulatory authorities, the authority of third-party testing agencies, the core brand has worked together to develop more than 100 industry standards and product standards for the dishwasher, smart locks, integrated Booming new industry development escort.
