New retail-driven new manufacturing is driving Chinese appliance brands into the fast lane. 2month 7Day, Lynx held in Hangzhou 'New domestic goods 'MVP Festival, in Haier, Gree, Huawei, millet and other domestic brands under the witness issued a "2017Lynx new domestic product development report "(hereinafter referred to 'report' ) .
The report shows that in 2017 domestic appliance brands are using the Internet 'Made In Internet' to achieve overtaking, combined with Lynx hatch dishwashers, sweeping machines, leafless fans, mini washing machines, embedded micro-steaming, hifi rice cookers and other consumer Upgrade "new species" has become an important force driving the rapid growth of domestic products in 2017, Tmall platform, air conditioners, mobile phones, flat-panel TVs, kitchen appliances, refrigerators, five major categories of domestic product sales accounted for more than 50% of the total amount to dominate .
Lynx big data-enabled domestic products innovation 'new domestic products' led consumer upgrades
From online sales of the main line of the brand to the main line of operation of the brand online, and now the brand for the Lynx's appeal has entered the third phase, a brand new incubator of the main battlefield.
At the TES summit on April 11, 2017, Yincao, president of Tmall America's Family Business Group, put forward that 'with 100% big data-driven upgrades based on consumption growth, 5 to 10 emerging industries will be hatched during the year. In the future, Nurtured to 10 billion size. 'Now that has become a reality.
2017, 10 new 'species' of dishwashers, sweeping machines, leafless fans, mini washing machines, air purifiers, embedded micro-steaming, projectors, surface TVs, soya-bean milk maker, Fastest-growing 10 new categories.At the same time, these consumer upgrades in the new category, the domestic market share of domestic brands is also higher than the international brand, a 'new national product' typical representatives.
Lynx big data for the domestic brand innovation provides a convenient channel.Mic's dishwasher has not opened the domestic situation over the years, through the big cat data analysis found that Chinese dishes cleaning, drying, storage, intelligent become a day cat Users frequently mentioned the evaluation of the words, accordingly, the United States designed the Chinese bowl nets, enhanced drying, storage function of the dishwasher, in one fell swoop cracked 'acclimatization' problem has become a star in consumer upgrades.
Similar stories also occurred in Haier body.Thome big data found that users in the cleaning curtains, household items such as large sets of large items there is a pain point, there is a large capacity washing machine market gaps.Haier in the industry 's first to eat crabs First introduced 10kg high-capacity + frequency + roller configuration washing machine, won the market first.Then, Haier 10 kilograms of washing machines not only from the line of fire to the line, but also attracted the introduction of international brands of the same type of product.
Benefit and 'new domestic products' led by the year of 2017, the domestic brands of air conditioner, mobile phone, flat-panel TV, kitchen appliances and refrigerators accounted for more than 50% of the total sales in Lynx, of which the domestic brands Among them, millet mobile phones, Haier refrigerators, Haier washing machines, Gree air-conditioners, Hisense TV, Midea rice cookers, Midea fans, Asus notebooks, side too hood, the United States of the water heater to become the 2017 annual sales champion of various categories.
'The new retail is not just selling Chinese home appliances well, but also making good.' 'Well said that Lynx Big Data is becoming a new' means of production 'of the home appliance manufacturing industry, what makes the enterprise have the final say, Let the free development of the original goods, from a highly efficient cultivation, to the details of the operation, and the formation of the final maturity.
The value brought by the new retail of Lynx has also been approved by more and more home appliance manufacturing giants: Lei Jun, chairman of Xiaomi, Fang Hongbo, chairman of the United States and Yu Chengdong, chief executive of the Huawei consumer business, have visited Lynx. Close strategic partners are triumphantly online to achieve explosive growth in 2017. The United States, Haier, millet, Huawei and other domestic brands have become Lynx 'billion billions club' members.
Lynx steady growth in digital appliances the first platform to lead the domestic goods to the sea
February 7, the latest authoritative research firm GfK (GfK) released the "2017 Annual Report of China's electronic home appliance industry," shows that in 2017, China's home appliance and consumer electronics market exceeded 2 trillion for the first time, Lynx became the leading digital Home appliances online growth of the first platform.GfK data show that in 2017 Lynx digital home appliances retail sales up 42% growth rate on the line first, Lynx small household appliances online sales accounted for 53% of the total, steady Habitat first home appliances retail platform.
After stabilizing the domestic market, Tmall also helped domestic and international brands set up new channels by sea to provide a package of solutions for domestic premium businesses such as trading, logistics, payment and translation. The brand does not need to form a separate team, No need to re-open shop, through Lynx flagship store will be able to simultaneously sell more than 200 countries and regions worldwide.
In 2017, the 11 domestic brands that passed the Tmall's sea have reached the economic scale of the 15th largest province in China overseas.
With new features such as good-looking, easy-to-use and low-cost, 2017 will see Xiaomi, Midea, Haier, Dajiang, Asus, Glory, Hikvision, Cobos and Meitu mobile phones become 2017 Lynx Overseas Markets Most popular TOP10 domestic brands which Japan, the United States, South Korea to become the largest number of purchase of domestic TOP3 countries.
Today, the new retail led by Tmall has become the new engine of China's economic development.Yinjing disclosed that Tmall will continue to push new retail sales in 2018, the joint brand will set up a new product innovation center and the IOT team will incubate new products to make domestic products more intelligent , Personalized, customized.At the same time, Tmall will launch the 'Chinese Tradesman' program online, which will help boost the overall growth of domestic products in combination with the offline scenarios of Suning and RT-Mart. select.
