For most color TV companies, the performance in 2017 is not very optimistic, the overall sales have declined.Data show that in 2017 China's color TV market volume of 47.52 million units of retail sales, down 6.6%, the longest period of panel up The price led to rising machine costs, the average price of color TVs rebounded, the scale of retail sales of 163 billion yuan, an increase of 4.5%.
Zhu Yuanyuan, deputy general manager of AVC's black electricity division, said recently at the '2017 China Smart Display and Innovative Application Industry Conference' that the decline in retail sales in China's color TV industry in 2017 will mainly result from four reasons: one Is under the severe real estate control, including the color TV, including the performance of major appliances market are unsatisfactory; Second, by the panel prices, not only the size of the Chinese color TV market has declined, the annual color TV market performance equally weak; third Panel prices and capital investment under the influence of the bottleneck in the development of the Internet brand; Fourth, with other audio-visual products with the help of intelligent, also ushered in the rapid development and the formation of alternative smart TV products.
Although the color TV market showed a decline in the performance of the scale, but there are still many bright color TV market.
Product, the large size of the main theme of the upgrade.Television size to a freshman convergence trend highlights in 2017. Intelligent upgrade of 32-inch products there is room for growth, the scale of retail sales in 2017 was 17.5%, an increase of 0.7 over the same period last year The market share of 32-inch is expected to be basically the same in 2018. In 2017, the large-size market maintained its growth with the share of retail sales of 65-inch products at 5.5%, an increase of 1.5% over the same period of last year.
Secondly, the demand for high-end manufactured goods increased in 2017. The market share of curved TV in the retail market in 2017 was 7.3%, an increase of 1.9 percentage points over the same period of last year. The market share of ultra-light and thin TVs was 4.1%, 2.5 more than the same period of last year Percentage points; borderless television market share of 2.3% of the retail market, an increase of 0.5 percentage points over the same period last year; split TV market retail share of 0.6% over the same period last year increased by 0.2 percentage points.
In addition, OLED, 4K and even 8K TVs and laser TVs have shown a good development prospects.
Currently, OLED TV market in China is still under cultivation, but the potential is huge. According to AVC Omnidirectional Total Push Data, the market volume of OLED TVs in 2017 reached 113,000 sets, an increase of 92% over the same period of last year, and 2018 With the panel supply growth and price decline, OLED TV's market potential will be released.
According to AVC Omnidirectional Push Data, the 4K TV market share of retail sales in 2017 was 60.1%, an increase of 11.9 percentage points from the same period of last year. The pursuit of display by consumers, on the other hand, There is no limit, 77% of high-end users approved 8K technology is the future trend of television.
As for the laser TV, the sales volume of the laser TV increased by 76,000 sets in 2017. With the joining of many brands and intensive promotion of major brands at key nodes, the prices of laser TVs have become more and more popular, meanwhile, the brands are also in the channel Increase investment, accelerate the construction of laser TV experience shop, to enhance the consumer's visual experience.
Into 2018, Aowei cloud network that the upstream panel supply and demand throughout the year the overall easing, continued to increase production capacity; real estate policy is loose, the demand for replacement increases, the new demand pull up.With the supply side and the demand side is good, The color TV enterprises are optimistic about the market size, with the estimated shipments of China's top five enterprises in China up 23% YoY in 2018, an increase of 17% over 2017. AVC predicts that the 2018 TV retail market The scale will reach 48.98 million units, an increase of 3.1% over the previous year. The scale of retail sales will reach 159.7 billion yuan, down 2.1% from the same period of last year. The trend of large-scale further deepening and sales area will reach 34.54 million square meters, up 9.4% over the same period of last year.