According to statistics, the retail sales of home appliances in 2017 reached 1.7 trillion yuan, an increase of 9.8% over the same period of previous year, an increase from 2008 887.5 billion yuan.
In 2008, the appliance market was stimulated by the policy of bringing home appliances to the countryside. The rapid spread of color ice washing and washing in rural areas increased from 847.5 billion yuan in 2008 to 1,083.6 billion yuan in 2010. In 2010, the growth rate of home appliance market began to decline. For the first time in 2012, the market share of home appliances dropped negatively, down 4.8% from the same period of previous year.
Since 2013, the rapid popularization of smartphones has also led to the growth of the home appliance market. In 2013, the retail sales of the home appliance market reached 1377.6 billion yuan, up 18.8% over the same period of previous year. Since 2014, the home appliance market has been steadily growing. In 2014, the home appliance retail market The scale of retail sales in 2015 was 15.414 trillion yuan. In 2015, the scale of retail sales in the home appliance market was 1.5805 trillion yuan, and that of the home appliance market in 2017 was 1.35 trillion yuan.
In 2014 ~ 2017, due to the upgrading of consumption, people also began to pursue a better life, quality appliances, in addition to high-end, large home appliances sought after, the emergence of emerging appliances category, also attracted the attention of consumers, since then, emerging appliances began to open up A new era of China's home appliance market, such as dishwashers, embedded kitchen appliances, water purification equipment, empty net, vacuum cleaners and other products into the fast lane.