On the evening of February 5, Shenzhen Tianma A announced that it plans to make provision for impairment of assets of approximately RMB 186 million, which will affect the net profit attributable to parent company for 2017 of approximately RMB 186 million (unaudited).
Shenzhen Tianma A stated in its announcement that it plans to provide a provision of approximately RMB 186 million (unaudited) for bad debts in FY 2017, with a significant single amount of about RMB 176 million (unaudited) for provision of bad debts provided for impairment testing separately. Accounts receivable with significant individual amount and separate impairment test are mainly because individual customers failed to fulfill the payment obligation in accordance with the payment date agreed with the Company and the Company has actively and timely adopted measures such as asset preservation through lawful and compliant means, The company will continue to take steps to reduce risk.
Directed directed at Jin Li
Although Deep Horse A claimed in the announcement that it is 'individual customers' failing to fulfill its payment obligations as agreed, a series of signs point to Jin Li.
Shen Tian Ma mainly engaged in production and sales of small and medium size display panels and modules, including Jin Li, millet and other mobile phone manufacturers are its full screen panel customers.
'Indeed is a gold Lai account.' An unnamed former Shanghai Tianma company employees told the Chinese home grid, Jinli is a strategic partner of Pegasus, the provision for asset impairment provisions is indeed related to the Golden.
Although as a strategic partner, but Jinli and Pegasus had already started to court.
According to the public notice of the website of China Judgment Paper, on June 27, 2017, the court ruled that the payment of the creditor's right of the payment of RMB2,242,824,700 (approximately RMB15.3 million) from Dongguan Jinming Electronics Co., Ltd. (hereinafter referred to as Dongguan Jinming) to Xiamen Tianma Microelectronics Co., yuan).
China Household Grid Network learned that the legal person of Dongguan Jinming Company is Jinli Chairman Liu Lirong, of which Shenzhen Jinli Communication Equipment Co., Ltd. contributed a proportion of 92% .Moreover, Dongguan Jinming has assets in mortgage status.
Jinli Chairman Liu Lirong previously accepted Securities Times interview said that deep Tianma A has applied for gold to take asset preservation measures to apply for the preservation of assets of about 175 million yuan.Control point of view, Shenzhen Tianma A single accrued 176 million yuan of bad debt provision should be Jin capital chain crisis caused.
In addition, there is news in the market that there were major problems in Jinli's capital chain in 2017, with arrears amounting to 10 billion yuan, of which arrears to banks amounting to 8.6 billion yuan, suppliers owed to nearly 4 billion yuan, of which up to 750 million yuan. The Jinli insiders said in an interview that the specific amount close to but should not exceed 10 billion.
January 26, Vico essence issued a notice, due to the existence of the subsidiary Vico battery receivables involving lawsuits 840,999,900 yuan, may lead to the company was delisting risk warning.It is understood that Vico battery defendant in the proceedings Is the gold company and Liu Lirong.
January 30, the main camera module and touch display module Orfei technology announcement that part of the accounts receivable withdrawal of bad debt loss of 300 million yuan.Industry said Ofendi technology 300 million Yuan bad debt is also derived from the payment of gold.
Be optimistic than music?
However, Liu Lirong later came forward to clarify that the main reason for the outbreak of the Jin capital chain was that the marketing and investment costs were overrun in 2016 and 2017 . In 2016 and 2017, Jinli invested more than 6 billion marketing expenses. In the recent three years, the cost of foreign investment was more than 3 billion yuan and the two fees were close to 10 billion yuan. This greatly affected Jinli Capital Chain, resulting in difficulties in the cash flow of the payment. After the payment of the loan arrears, Supplier apply for asset preservation.
According to Zhu Jianghua, a veteran media personality, Jin Li is in a blaze of blames on marketing titles. The newly-built production base and buildings consume a great amount of cash. Coupled with the pressure on sales as a result of the disappointing sales volume, The predicament.
I still remember that in 2016, Golden Flower asked Feng Xiaogang and Shawn Yue to shoot advertisements in order to prevent privacy leaks and emphasize the location of secure encryption. Close, Unfortunately, Xue Zhimian people set to collapse, after the invitation of Liu Tao also point to unknown .In addition to the celebrity endorsements, Jin Li also conducted large-scale variety marketing, has sponsored the "Swordsman", "Four Masters", "Tonight Music door "," happy comedy 3 "," cross king "," strongest brain "and other variety shows, but its brand positioning 'personality split' has not been solved.
In November 2017, Liu Lirong personally released eight full screen mobile phones in a single breath, announcing a full-screen transformation of the full range of products. Such a radical AII-in attitude is very reminiscent of Jia Yueting, who is returning tomorrow.
Comprehensive transformation of the full screen, not only for past brand positioning and advertising costs futile, but also exacerbated the product, industry-level crisis.
James Yan, director of research at Counterpoint Research, a global market research firm, believes that full-screen mobile warfare will take shape in China in the second half of 2017 and that full-screen mobile phones will become mainstream in the Chinese market. However, the promotion of a full screen new model is also a double-edged sword , In stimulating consumer demand for replacement, but also for the old models to bring more intense competition, allowing manufacturers to clean up the old machine inventory becomes more difficult.
In addition to the unfavorable factors of full-scale transition to full screen, the first drop in shipments of the Chinese smart phone market in 2017 also made mobile phone manufacturers suffer.
According to the latest statistics released by Canalys, market analysis agency, the total smart phone market in China in 2017 was 459 million units, down 4% from 2016. This is the first time that China's smartphone shipments have been declining for the first time in a year.
At the same time research firm GFK analysis said that at present the rapid concentration of resources in China's mobile phone market has evolved from the original 'inverted triangle' into a 'T' pattern that head brands continue to expand product lines, high school low-priced full-line shuffling, waist brands Significantly reduced space, small brands and consumers formed a fault, the channel is difficult to infiltrate, the market vitality significantly weakened.
GfK data show that in 2017 Jinli mobile phone sales in the domestic ranked seventh, sold 14.94 million handsets, and the domestic end of the year set by Liu Lirong set 30 million, the challenge 38 million target sales a far cry.
The face of the situation of the debt of the Jin debt, some people worry that Liu Lirong will be the same way as Jiayue Ting ran.
When interviewed by the media, Liu Lirong said: 'I will not run and debts will be repaid step by step. Kim is confident in resolving this crisis. The feeling now is that it is entangled in a loose environment and hopes to have a relaxed environment Solve the problem. '