On February 7, at the 2018 meeting of Xiaomi Company, Lei Jun, chairman of Xiaomi, made a speech in Xiaomi's report card made in 2017: millet revenue exceeded 100 billion yuan, handset sales reversed dramatically and globalization progressed by leaps and bounds.
'2017 just passed is an extraordinary year for all millet people. This is Millet's' year of reversal' and the 'year of leaping'. It is also the key to the new journey of millet Year. "In his speech, Lei Jun said that by October 2017, millet ahead of schedule to achieve the goal of over 100 billion revenue.
Lei Jun proudly said that across the threshold of one billion, millet only spent seven years, and the international technology giant, Apple spent hundreds of billions spent 20 years, Facebook spent 12 years, Google spent 9 years, domestic technology Company, Ali spent 17 years, Tencent spent 17 years, Huawei spent 21 years. 'Not only that, we have a great opportunity this year to enter the world top 500 ranks.
Lei Jun said in his speech, from the second quarter of 2017, millet mobile phone shipments began a significant increase in market share returned to the top five in the world, creating a single quarter of consecutive shipments. IDC report shows that the fourth quarter of last year, millet Mobile phones have risen to the fourth in the world.In the overall market decline of 6.3%, Xiaomi mobile phone sales contrarian rose 96.9%, 'is the only product that is still growing'.
'This shows that millet has gained wider and stronger support and recognition from users after weathered the storm.'Leiun emphasized that the successful reversal of Xiaomi's mobile phone is because millet has been using' telescopes for innovation and microscopy for quality ' In terms of millet always adhere to technological innovation, and pay close attention to quality.He also revealed a staggering number of data: At present, millet cumulative patent applications in the world has reached more than 24,000, the total authorized amount has reached 5920 About half of them are global patents.
In terms of internationalization, millet has also made rapid development in 2017. Up to now, millet has entered more than 70 countries and regions and has entered the top 5 sales in 16 countries, of which the Indian market is particularly prominent. According to several surveys Institutional data, from the third quarter of last year, millet in the Indian market has become the first market share.In addition, millet in Indonesia as the representative of the ASEAN countries market, Russia, represented by the Eastern European market, Spain, represented by the Southwestern market Has a strong growth momentum.
Lei Jun emphasized that the successful reversal of millet is the victory of the millet millet millet values and values. "Our business models and values have undergone the test of quenching, which has fully proved its correctness and advanced nature and has firmly established our mode of self-confidence, Road self-confidence, cultural self-confidence and values self-confidence. '
Lei Jun further said that the year 2018 will be the year when Millet's new journey will start, which is bound to be a magnificent year. Based on the previous seven years of establishment, Millet will effectively convert the accumulated development potential into a new momentum of development and growth and promote The quality of development continues to improve.
Lei Jun said that while continuing to focus on technology innovation and quality improvement, millet will continue to vigorously explore overseas markets in 2018. Meanwhile, millet will launch a full-scale counterattack in the domestic market.
'The Chinese market is the foundation of millet, is the world's largest consumer electronics market, but also the global industry competition in the heights. Only the local victory in order to continue to support the steady development of international business. Only by winning in China, to win the world.' He said based on this , Lei Jun Millet team set a grand goal: 10 quarters, the domestic market back to first place.