Data released by IDC, a market research firm, showed that the global tablet market has been falling for 13 consecutive quarters on February 6. Some analysts said the sharp decline in tablet shipments was mainly due to market saturation, long product life cycle and An increase of alternative products.
Data show that global tablet shipments in the fourth quarter of 2017 were 49.6 million units, down 7.9% from 53.8 million units in the same period a year earlier. The only good news was that the decline did not reach double digits, down from 2016. IDC Statistics calculated the traditional Tablet PC, as well as the detachable screen and keyboard variants of the fourth quarter of 2017, Apple still occupy the market, while Amazon is the second for more than Samsung ranked second.The top five manufacturers market share of 69.6 %, Higher than 61.3% of the same period of last year.
Apple shipments remained flat from a year earlier, but Apple's market share rose another 2.3% after experiencing two quarters of gains due to poor performance of other tablets. Prior to this, Apple's share of the market A 13 consecutive quarters of decline.With the lower prices of iPad and an upgraded version of the iPad Pro, Apple maintained its leading position in the market.
Amazon's tablet shipments increased 2.5 million units in the fourth quarter of 2017 with a 6% increase in market share.The holiday season is usually the strongest one quarter for Amazon, but this year's performance is particularly prominent, while the company also surpassed Samsung IDC said it is due to the substantial discount Amazon offers, as well as the latest Amazon tablet integrated Alexa voice assistant.
Samsung's tablet shipments fell 1 million units from a year ago, according to IDC figures, with the shift in keyboard and screen separability accounting for a growing share of Samsung's tablet devices, but such growth failed to make up for the decline of traditional tablets.
In addition, Huawei ranked fourth over Lenovo, with Huawei increasing its market share by 1.2% and Lenovo by 0.4%. Both companies shipped about 3 million units.
The rise of the Tablet PC is a coincidence, in the iOS and Android system victory over Saipan system, Apple released iPad running iOS, Andrews camp tablet products are rapidly mushroomed, 2011-2014 is the Tablet PC Rapid growth phase.
Among them, the iPad has been in the tablet PC market has maintained a dominant position, Android camp wins in the brand is numerous, occupy the other half .In Android and iOS two battle for the market intensified, Windows 8 and 10 completed a perfect The counterattack, the formal situation of the three systems officially formed.
Insiders pointed out that the fourth quarter of the data is not surprising in the Tablet PC market this trend throughout 2017. In other words, Tablet PC replacement cycle closer to the traditional PC, rather than smart phones , Deformation is the only category of growth.
IDC analyst Jetsh Ublaney said: 'So far, the keyboard and the screen detachable deformation of the market thanks to the development of Microsoft and Apple in the United States product sales.However, this category can continue to be successful Depends on whether other PC makers are willing to join, more importantly, whether users in other countries can accept this new type of product. '
However, the current market situation from the flat panel display, manufacturers seem to have found a good way - specialization is different from the notebook market segmentation, tablet PC specialization to be relatively simple. At present, the main Tablet PC products Divided into: adhere to video entertainment front line; go education line; go handwritten, painting, design line, support stylus.