"Addiction" has mentioned in a book, production habits to develop products that allow businesses to stabilize the competitive advantage of the advent of washing machine products has changed the habit of consumers hand-washing, followed by usher in explosive growth, the brand only fast However, with the popularity of washing machine products, the habitual dividend brought by machine washing has come to an end and the future opportunities will be born from the wave of consumer upgrades in full swing.
The middle class as the main force of the consumer upgrade tide, the quality revolution will speed up the high-end washing machine industry process.Continuous washing for the world to create a new category of international high-end brand Casa Di, in improving high-end consumer habits, following the ' Partition wash ',' after the 'net wash' once again created specifically for the user to meet the needs of high-end clothing care air wash, become the third wash after washing, dry cleaning method.
Break the high-end homogenization stalemate, air wash open up new path
The current washing machine industry has entered a new era, the rapid development of the market has come to an end, the overall market in recent years has maintained a relatively stable state. Enterprises rely solely on the expansion of the scale of the industry has long been infeasible, product upgrades seem to be the industry's development of lifesaving straw However, in terms of market performance, various track companies such as drums, large-capacity, variable-frequency, drying and smart players flocked to the main track, making it difficult for the main track to be upgraded. The average price of the high-end market such as the baking drum, the pulsator of more than 8.0 kg, the drum of more than 9.0 kg, and even the intelligent product continues to decline.
As a result, with the industrial upgrading, the industry contradictions have escalated once again, and the contradiction between the rapid development of manufacturers and the slow market upgrade has become a new contradiction. While continuing to layout the mainstream products, the Company refined the functions of products, introduced new products and tapped The new selling point has become an important path for business breakthroughs. "It can only develop into habit if it occurs at a frequency high enough for perceived use." Airwash is tailored to the needs of high-end clothing.
According to statistics, every 1,000 people need a laundry service, China's luxury goods market up to 68 billion US dollars of local consumption, in other words, the Chinese will buy nearly 60% of the world's luxury goods. A series of data is not just Proof of how huge the dry-cleaning market is, reflecting the strong need for high-end clothing, car interiors, etc. Washing obviously can not meet the special needs of high-end clothing, but there are inevitable dry cleaning chemical residues, time-consuming, damage to clothing fibers The pain point, the birth of air wash apparently high-end clothing care gospel.
Casa di innovative 'air wash' through variable temperature steam and strong wind care, restore clothing activity, blow away the hair debris and dust, so that fluffy clothing, odor removal, sterilization in addition to mites, to create safe and convenient care solution. You can get high-end care, or will change the high-end consumer clothing to dry cleaners to use the habit, the care industry into the 3.0 era, air wash will become the third wash after washing, dry cleaning method.
To avoid chaos in the industry, Casa Di decrypt air mystery
New categories change is not just the behavior of consumers, opened up is a vast market space, as the original drum, high-capacity, frequency, intelligence or partition washing is always no shortage of followers, competitors. However, air washing Currently still in the lead-in period of new categories, between stunt and selling point, the difference is the original high-tech and good experience.
Air wash looks very beautiful, but to achieve the desired effect is not easy, in order to avoid chaos in the industry, Casa Imperial Secret mystery among them, the real air wash should achieve the following two functions:
1, according to the different materials of clothing set different modes of care. Down jacket, silk, mink and other high-end clothing of different materials on the washing temperature, time has a very harsh requirements, a slight mistake may damage clothing, Affecting the consumer mood, but also bring greater economic losses.Therefore, 'according to the local conditions' is very important, Casa Di 'air wash' is targeted innovation, such as mink coat only 10min, and down jacket Cleaning and care is 30min, different materials need to heat the temperature is not the same, exclusive custom is high-end care.
2, air washing is not completely anhydrous. For clothing, the right amount of water can make it more supple, not dry, especially fur products, the air temperature, humidity have high requirements. Therefore, the air wash Need to contain a certain amount of water to restore the flexibility of the fiber, and dry wind straight blow will only make the clothes dehydrated, or even damage the clothing fibers and color.Casa Di air wash water to change steam in the form of participation, clothing is not in direct contact with water, at the same time Let the care environment to maintain comfortable humidity, keep clothing supple, restore fiber activity.
From partition washing to air washing, Casa Di always sticks to the original technology to improve the high-end consumption habits and brings the quality of life to the users, creating a new category for the world washing, and once again attaching the Casa Di label to the process of high-end industries. As a young director, Huang Ying keenly aware that 'living, not how much to live in the house, but rather in the feelings of their neighbors, the first air wash, washing machine for the development of high-end opened up a new channel to solve the new industry contradictions, Casa Emperor worth learning!