Since December 2017, Haier's public opinion system has continuously monitored a large number of untrue articles that discredit Haier's brands and products, and almost all of them have been pieced together from the information Baidu has searched for.
Yesterday, another media misconduct sent to the Internet a few years ago, organized by the Haier staff trying to contact with some of the media found that the response of these media are striking similarities: either refused to answer the phone, or a listen to Haier Immediately to the meeting, inconvenient to drive and hang up the phone.
This is similar to the hail attack that followed by Haier.It is believed that Haier repeatedly encounters the 'black public relations', which is related to the market performance of Haier in January, the remarkable achievement made by the smart home and the influence of Haier brand in the world.
According to Zhong Yikang latest data show that the market performance in January to achieve a collective rise in Haier.In the fourth week of 2018, Haier refrigerator and Haier washing machines were 37.4% and 34.5% market share, respectively, continue to rank first in the industry.At the same time, In 2018, Haier Refrigerator has accumulated 35.18% of its total installed capacity, making it the first refrigerator brand to exceed 35% since Yijikang's statistics and set a record in the industry. In addition, Haier's kitchen and electrical appliances increased by 52% in January from a single month Super kitchen and electrical industry in 2017 the overall growth rate of 11%; Haier electric water heater in the second week of 2018 to 28.8% of retail sales, retail sales of 29.6% both industry first.
In addition to continuous performance, Haier also made brilliant achievements in the field of smart manufacturing and smart home.First, in the field of intelligent manufacturing, the United States on December 6, one of the four major international standards organizations IEEE decided to lead by Haier on The international standard for mass customization of industrial models is the only international standard that has been formulated by the model since the founding of the IEEE for half a century.
In the field of smart home, Haier is even under the two cities.First, on January 24, the world's largest OCS standards organization OCF to Haier issued the first and only China is currently a IoT interoperability certificate. Then in 2018 1 At the end of the month, Haier Smart Family received the approval of National Development and Reform Commission 'Special 2018 Project to Enhance Core Competitiveness of Manufacturing Industry.'
Also in early January, Haier ninth largest share of large home appliances brand share in the world by the global media coverage, showing the new height of China's home appliance brand globalization, while the home appliances OEM business formed a gap.
In fact, Haier is not the first malicious attack by competitors, nor is it the first business encounter.After many information shows that China's home appliance industry has always been not peaceful, black, saliva war one after another.At the Chinese New Year, Hope that individual home appliances enterprises to stop the attack, to provide consumers with a clean public opinion environment, down a dozen years.
One after another of the performance, virtually caused pressure on opponents on the media, which may be the reason for frequent occurrence of 'black public relations' in Haier. In addition, I believe that the lack of public opinion review of the environment is 'black PR' help to abuse this Haier Aspects, I hope everyone can focus on users rather than staring at opponents to jointly create a healthy business environment for competition, and promote the healthy development of the industry.