OPPO annual sales hit a new high | Technology innovation is the cornerstone

Over the past ten years, OPPO has grown from the 'new' brand in the mobile phone industry to one of 'Chi-making' in China. In the smart phone era in particular, OPPO took 5 years to complete its annual sales of 8.9 million to 90 million units It is the first time that the mobile phone brand of the world has entered the ranks of the top four mobile phone brands in 2016. In 2017, OPPO continued its steady growth. According to IDC statistics, sales of OPPO hit a new breakthrough in 2017, with a record high of 111.8 million .

Wu Qiang, vice president of OPPO, had previously disclosed that 'the current mobile phone market has changed from a pyramid form to a T-shaped form, with the top five handset makers accounting for more than 80% of the overall market, in which case any manufacturer would like to eat it People are very difficult to share. 'And in this market environment, OPPO has been able to achieve sustained sales growth, the fundamental reason is that OPPO attention to technological innovation, can continue to meet young customers for fashion design and the ultimate photo The pursuit of

OPPO latest burst R11s, for example, its main selling points are all based on user needs for technical innovation, exclusive research and development of the first selection of dual-camera without distinction between the primary and secondary lens design to solve the user's demand for dark portrait portraits ; The new AI wisdom and beauty into the artificial intelligence, a traditional beauty stereotyped pain points, to achieve the beauty of different people; the United King glory, Qualcomm depth optimization, the real solution to the pain Caton pain points; ingenuity Crescent curved design allows users to feel more close to perfect grip.It is precisely because these technological innovations based on user needs, so that OPPO won more users, but also let OPPO become the leading mobile phone brand loyalty.

Not only that, OPPO also actively layout the future, its MWC show five times the lossless zoom technology is the world's first dual-camera solutions for leading industry, for the development of mobile phone camera pointed out a direction; AI, 5G these cutting-edge technology, OPPO also has profound technical accumulation. Taking the upcoming commercial 5G as an example, OPPO set up a 5G technical research and standards team as early as the beginning of 2015. Recently, OPPO has also become a partner of Qualcomm's '5G Pilot Project' to jointly explore the 5G network era Mobile technology innovation OPPO CEO Chen Mingyong also confirmed that 'OPPO will be the first to launch 5G mobile terminal manufacturers.'

In the field of patent protection that has been paid more and more attention in China, OPPO also started its patent layout as early as in 2009, entered the TOP10 list of domestic patent applicants in 2013 and ranked second in the patent ranking of China's telecommunications industry in 2015 In 2016, the number of domestic patent applications for pure mobile phone brands became the highest. In 2017, it became the only mobile terminal company with the largest number of patents in China.

Today, OPPO has set up R & D centers in Beijing, Shanghai, Shenzhen, and the United States Silicon Valley, Israel, Tokyo and other domestic and foreign technological frontiers. In the future, OPPO will continue to focus on the core needs of users and continuously explore the integration and application of various cutting-edge technologies , Continue to enhance the user's mobile technology life experience.

It can be said that technological innovation based on user needs has played a decisive role in the growth of OPPO. In the increasingly fierce competition in the mobile phone industry and more and more serious homogeneity, technological innovation and continuous satisfaction User needs, in order to achieve steady growth.

The most cool new media technology information

Sweep won the prize