390,000 foreigners selected China's top ten brands

Which Chinese brands are most successful overseas? On February 6, 2018, BrandZ ™ China Top 50 Outbound Brands and Reports were released. Hisense was re-selected as the 9th and was rated as' The Fastest-Growing Appliance Brands 'Hisense brand in the world's influence and awareness steadily improved, represented by Hisense' Made in China 'is let the world to re-understand China.

Since 2017, WPP, the world's largest communications services group, and Kadoorie, the world's leading consulting firm, have joined forces with Google to begin assessing the overseas capabilities of Chinese brands. Through a survey of spending habits of more than 390,000 users worldwide, Among the most successful Chinese brands in overseas markets, the BrandZ 'Brand Strength' score underscores the consumer acceptance of the brand in key overseas markets (France, Germany, Spain, UK, USA, Australia and Japan) Get higher recognition of overseas users of the enterprise.This re-selected China's top 10 sea-going brands, indicating Hisense brand in the world's influence and awareness to further enhance.

Hisense products (https://www.hisense.com/) outstanding performance in overseas markets, thanks to Hisense has been firmly engaged in high-end strategy and brand strategy not loosely endorsed by the European Cup, the World Cup, the acquisition of Toshiba Television, etc. 'Great Action' is to continuously boost overseas sales while boosting Hisense's international reputation. The rapid double-digit growth rate is the most intuitive manifestation of Hisense's brand effect. According to the latest statistics, Hisense's sales in overseas markets, sales in 2017 Continue to show both growth.Among them, Hisense's market share in Australia first, is the first successful history of the Australian television market top brand in China.Disseminated in the most difficult to enter the Japanese market, Hisense is to contribute more Stunning performance: sales in 2017 increased 79.3%, sales increased 67.6%.

Up to now, Hisense has established 18 branches overseas and covers the regions of Europe, America, Africa, the Middle East, Australia and Southeast Asia. It has built 3 production bases to implement regional production, and has 12 R & D institutions and products far With more than 130 countries and regions, with the 2018 FIFA World Cup held, Hisense, as the first Chinese consumer electronics brand to sponsor the FIFA World Cup in nearly a hundred years, will then reap higher international fame.

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