wind direction
In December 2017, the share of models sold under RMB1,000 started to rebound slightly, mainly due to the increased promotion efforts by China Mobile operators.
However, the First Mobile Phone Research Institute believes that the sales volume of models below 1,500 yuan will show a gradual decline in 2018.
In 2018, the focus of the future development of the China Thousand Yuan machine market will be twofold: first, Huawei's low-end mobile phone will make the most of its power; second, its share of small and medium-sized mobile phone makers will rebound in the Thousand Yuan market.
Earlier there was news that Huawei will launch the first low-end Hass cell phone chips, and then launch its low-end star mobile phone products.
However, the recent high-level handset chip industry, said Hisilicon will not launch low-end mobile phone chips because the low-end mobile chip profits are not high, Huawei no need to force in this relatively mature market. Two completely different sources , To the low-end Huawei cell phone cast a mystery.
However, reliable sources show that Huawei handsets will release 60 million ODM orders in 2018, of which 30 million will be distributed to Hua Qin, 20 million to Wen Tai and 10 million to Zhongnuo. The 60 million handsets ODM Orders are mainly the following models 1500 yuan.
In addition, due to the mainstream mobile phone manufacturers in China's mainstream battlefield or high-end flagship machine, the product differentiation in the thousands of machine market layout will inevitably be a bit overwhelmed, naturally cool to Kubota, Konka and SOP and other small and medium handset brands to stay The market opportunity.
trend
According to the principle that the model below 1500 yuan is classified as 'thousand yuan', according to the statistics of the sales data of 10,034 offline mobile phone stores covering 25 provinces / municipalities / 221 cities in China, the results show that in December 2017, The overall mobile phone offline market in mainland China completed a total of 14.3484 million sets of machine sales, accounting for 44% of the overall offline market, up 0.5% from November.
The first mobile phone industry research institute said the monthly China hot thousand dollars machine market analysis report data sources are from 25 provinces mobile phone chain stores, only to reflect the domestic mobile phone chain hypermarkets market situation.
In addition, in order to implement the spirit of the 19 nd congress of the Party and actively implement the 'One Belt and One Road Initiative,' fully demonstrate the latest achievements of the new generation of information technology industry, promote the core technological breakthroughs in the industry and lead the supply-side reform of the information technology industry. The Ministry of Industry and Information Technology , Shenzhen Municipal People's Government is scheduled to jointly hold the 6th China Electronic Information Expo (CITE 2018) in Shenzhen from April 9 to April 201 2018 and the series of activities of "China Smartphone Leading Brand Achievements Exhibition" 'A museum, a forum, a prize' way to fully demonstrate the style and achievements of China's internationalization of smart phones to boost China's smart phone take-off and upgrade the international market, the event by the Shenzhen Tablet Display Industry Association and the first mobile phone industry Institute co-host.
On April 10, 2018, "China Smartphone Leading Enterprise Summit" will be held in Shenzhen Convention and Exhibition Center and "China Top 10 Mobile Phone Brand" will be released. The selection method will be based on the best-selling mobile phone market of China Mobile No.1 Research Institute and the Indian mobile phone market Research data, combined with GFK, IDC, Gartner three major international data company's research report derived.
data
According to the Seven Star mobile phone chain, the world of telephones, the king of Guangxi communications, Sichuan Longxiang communications, Guangdong Li communications, Guangdong new satellite source mobile phone digital chain, Heilongjiang Lexus mobile phone chain, Hainan King Tianchuang, Shanxi Tai Technologies, Shanxi lofty communications, Hunan Qi Xin Communications, Jiangxi Lihua Communications, Hubei Jiuding Communications, Jilin Daily Mobile, Yunnan Jiading Network, Gansu Yueda, Shaanxi Zhongren, Henan Brothers Communications Chamber of Commerce, Henan Guoyu, Henan Shengtian, Jiangsu State Grid, Hebei Runde, Xiamen Zhongqiao, Di ICT, Guizhou Chengxin, Huawei Communications, Earth Communications, Chongqing Xiang Jiayin, Hebei Guotong and other national mobile phone chain store sales statistics show that in December 2017 China's offline channel sales of thousands of mobile phone brand Only 21, and an increase of 1 ring in November; there are 33 models of cell phone sales, an increase of 1 ring in November.
Then compare January 2017 30 thousand mobile phone brands and 57 running models, once again that China's offline thousands of machine market is still continuing to focus on the few mobile phone brands.
The first mobile phone industry research institute believes that the number of mobile phone brands that can be active in the market of China's thousand yuan machineset in 2018 is likely to shrink to less than 20.
● Source: 10034 chain stores in 221 cities sample monitoring.
● Any mobile phone market monitoring data appearing in the report of the First Mobile Phone Industry Institute indicates that the sales of first-hand mobile phones sold through physical retail channels within a certain period of time in mainland China do not include overseas and Hong Kong and Macau Taiwan data, does not contain e-commerce channel data, does not include sales through the wholesale channel data.
December 2017 China Thousand Yuan brand sales TOP 20
Huawei, vivo, OPPO, red rice, Jinli, millet, glory, China Mobile, Duowei, candy became the December 2017 China Thousand Yuan brand sales TOP10.
ZTE, Pepper, Cappuccino, Changhong, Konka, KUBEI, SOP, Green Orange and Lily became the top 11 to TOP 20 sales of China's Thousand Yuan brand in December 2017.
Konka mobile phone and push the first full screen eye-catching 3D game phone 'Phantom', continue to sit in the Chinese mobile phone market its own market position.
There are candy and pepper in thousands of machine market rise, it seems that as long as you can persist in Huawei, OPPO, vivo, millet under the strong survival and development.
In addition, cappuccino, which specializes in smart seniors, entered the TOP13 sales of China's Thousand Yuan brand in December 2017, which also shows that the segment also has spring.
In December 2017, a total of 41 models of thousands of models were taken for offline channels in mainland China. The basic distribution is: Jinli 6 models, red rice 5 models, vivo 5 models, Huawei 4 models, glory 4 models, 3 models, OPPO 2 models, 2 models of candy, 2 models of China Mobile, Xiaomi, ZTE, Pepper, Cappuccino, Green Orange, Hua Min, Lily, Feng Schindler 1 each.
December 2017 China Top Ten Thousand Machine Sales TOP 20
Huawei enjoy 7 Plus, OPPO A57, vivoY66, Huawei enjoy 7, millet 5X, red rice Note5A, vivo Y66i, red rice 5 Plus, OPPO A37, vivo Y55 become 2017 December China Top 1000 selling machine.
Red rice 4A, Huawei enjoy 6S, Jinli F100L, China Mobile A3, China Mobile A3S, red rice 5A, Huawei enjoy 6, glory play 6, glory V9 play, vivo Y53 breakdown December 2017 China hot sales thousand TOP11 TOP20 to TOP20 machine.
In December 2017, China sold 1,000 TOP20, vivo4, Huawei 4, red rice 4, OPPO, each of Glory and China Mobile, and each of Jinli and Xiaomi.
From December China's selling thousand dollars TOP 20 changes can be more intuitive to see that the brand differentiation of millet and red rice has been quite obvious, with the offline expansion of the millet home, red rice in the thousand machine market to find their own accurate Market positioning.
Thousand yuan China hot machine suppliers and core components market trends
Due to the reasons of commercial confidentiality, the manufacturers of mobile phone supply chain shipments are not open to the public for now, so please my colleagues in the industry understanding.
Mobile phone OEM, ODM manufacturers
China Thousand Yuan machine market and even the world Thousand Yuan machine market, the future should be the main battlefield of the domestic mobile phone programs and ODM manufacturers.
Reliable news shows that although Longqi Technology IPO was not, but also ground Qin started preparations for the IPO.
December 2017 Handset OED / ODM shipments rankings
Ranking
Company Name
Ranking
Company Name
1
Hua Qin
11
Long days
2
Wen Tai Technology (600745.SH)
12
Rui Jia Branch
3
Dragon flag
13
Hua Long
4
And Germany
14
Ding Zhi
5
Space Communications (600,677.SH Shanghai School)
15
Jin Mao Electronics
6
Wealth boat
16
Wen Shang
7
Wo seedlings
17
Ear science and technology
8
West can
18
Good Wanda
9
Hui Ye
19
State-century
10
Fukichi Electronics (600203.SH Connaught)
20
Datang Telecom (600198.SH Shanghai UTS)
Full screen
December China Top Ten Thousand Machine TOP 20 mobile phone screen appeared a section, that is, red rice 5 Plus, which also marks the thousand machine market in 2018 universal screen concept.
