February 5, TCL official release of the message, with the famous Brazilian star, the active French player in Paris Saint-Germain Da Silva signed, will be at the World Cup and Nei Maer to launch a series of innovative marketing campaign. It triggered a hot media and fans.The signing of the TCL brand strategy will accelerate the acceleration of globalization into a powerful impetus for the TCL in the World Cup sports marketing campaign blueprint add a touch of elegance.
In fact, this is not TCL for the first time become a hot topic in the color TV industry in 2018. TCL attracted worldwide media attention at the International Consumer Electronics Show (CES) concluded in early January. The latest X5, C6, P5 three series of products, as well as around the QLED QD technology and AI technology as the core of the future layout of science and technology content.In the CES global conference, TCL Group Vice President, TCL Multimedia CEO Wang Cheng also announced Last year full year operating data: In 2017 TCL multimedia cumulative LCD TV sales reached 23,231,141 units, an increase of 16.4%, the strongest growth in five years to achieve the outstanding performance in North America, the annual sales increased 131.5%. In addition, TCL By the end of 2016, it exceeded 20 million sets of sales volume in the top three in the world. By 2017, it surpassed the full-year sales target and secured the top three in the global color TV industry.
TCL's global development achievements for all to see, even look at the global color TV industry point of view, TCL so extraordinary performance, fully demonstrates the real power of big brands, which Wang Cheng said: 'The most difficult part of internationalization is to deal with each The real needs of consumers in different countries, how to accurately tap the real needs of consumers and through strong production capacity, accurate channels and quality services to meet these market segments, has become a Chinese business success overseas a major factor.
Brilliant results behind TCL's tireless efforts Overview 2017, the entire color TV industry, including TCL, are facing difficult challenges in the process of industry change, including the slowdown in the overall domestic TV market growth, upstream costs, technological competition Intense, product innovation, channel breakdown competition and so on the challenges so that all parties in the industry chain in the plight of seeking breakthroughs and seek development, a variety of transformation and transformation of the voice has become the main theme of 2017 TV owners.
Zhang Shaoyong, general manager of TCL Multimedia Products Center, said in an interview with the media before: 'TCL has clearly defined the core value of products since 2017, and has thoroughly tapped the real needs of consumers so as to achieve the accurate positioning of the products. At present, X / C / P The three series of products fully run through the market, already has a precise product positioning and complete product concept, the market can accurately cover different needs of consumer groups.
With a strong vertical integration advantages of the entire industry chain and a solid accumulation of innovative technologies, TCL has created a number of high-end and quality products covering Quantum Dot TV, Artificial Intelligence TV and Large-screen Surface Television from the viewpoint of consumers, The diverse needs of consumers have pointed the way for the changing color TV industry.
TCL has substantially enhanced and improved the X / C / P series product line layout in 2017. TCL officially launched the X2 / X3 primary color quantum dot TV at the Spring New Product Launch in March 2017 and the C2 Theater TV and P3 gold surface TV three series new.In September, TCL in Germany during the IFA to the global launch of the X6 XESS private cinema, C5 urban blues and P6 ultra-thin TV series of three new products.These primary color quantum dot technology , Harman Kardon high-end audio, in line with the art / home-based industrial design, small artificial intelligence T, smart home interconnection and other aspects of the main direction, not only enhanced the competitiveness of TCL TV products, but also lead the color TV industry towards high A new level of quality, intelligence and intelligence.
With its strong product capabilities, TCL won the dual bumper harvest in the market and won a lot of honors in 2017. In January 2017, TCL named 'Top 10 Chinese Consumer Electronics Brands',' Global Consumer Electronics 50 QWERTY QTV won the 2017 iF Design Award for the TCL X1 / X2 Quantum Dot TV; TCL 55C2 (the same model in Europe as the TCL C70) won the EISA 2017-2018 Best Buy TV Award; September IFA Berlin, Germany Consumer Electronics Show, TCL X6 XESS private cinema won the quantum dot display technology Gold Award; December '17 China Good TV conference ', X6 XESS private Cinema won the "Annual High-end Flagship TV Prize", X3 Primary Quantum Dots TV won the "Top Hot TV Award of the Year", X2 Primary Quantum Dots TV won the "Annual Network Popular TV Prize", C5 Urban Blues TV won the "Annual Outstanding Artificial Intelligence Television Award ', P6 ultra-thin TV won the' annual ultra-cost-effective TV Awards'.
Product-based, marketing, luscious, 2017 is also an extremely important year for TCL brand influence to improve TCL in 2017 from a consumer perspective, intentions to create a series of marketing events to expand brand sound volume, so that more consumers insight To TCL as a representative of the great powers in the innovation and development of brand strength and height.This includes the first use of acousto-optic technology in interactive subway creative advertising, and He Sui, Zhang Han and other star IP to join, so TCL C5 Urban Blues TV to promote the spirit of the urban blues deeply rooted in the heart of a high-end club in Beijing, TCL Sheng invited well-known director He Ping, non-heritage master Wan purple, screenwriter Cheng Qingsong, "Wolf Zhan 2" grader Zhang Gen, top designer Ishikawa , Gao Zhiqiang, Guan Tianxun and young artists, senior media leaders, leaders of the television industry authority and other celebrities to experience the flagship X6 XESS private theater, and jointly explore the leapfrog manufacturing and future potential in China.In addition TCL is still Shanghai Shangjia Center to create X6 high-end experience museum, as well as in Shenzhen, Beijing, Xi'an, Xichang Airport layout of the three exhibitions.
Despite the challenging challenges of 2017, there is always a warm spring of hope after the winter.China's color TV manufacturing industry will usher in new opportunities driven by the three major factors of globalization, consumption upgrading and new technologies, The TCL-based color TV companies will be along the emerging display technology, artificial intelligence, big screen and other core direction of development, a Chinese brand to lead the development of the global industry, a new 'vane' in the global perspective to create a new power to create a new image of ' New business card '.
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