In recent years, based on deep plowing of channels, more and more consumers favor the likes of OPPO smart phone business has entered a phase of rapid growth, even as the world's fourth-largest smartphone maker, and just past 2017, OPPO overseas market is also the same In the process of globalization, accelerating expansion, and successfully nominated Google & BrandZ 'China's top 30 sea-going brands' can be said that the record is impressive.
According to IDC data, OPPO handsets have ranked fourth in the world in mobile handsets with 111.8 million shipments. After the explosive growth in 2016 and steadily increasing in 2017, OPPO handsets out of the market in this 'Ebb Tide' Its own pace, and steadily in the process of globalization, the strategy of the road ahead.Announcement of the 30 strong Chinese sea brand short-listed, is clearly the strength of OPPO overseas markets to expand the most direct affirmation of achievement.
In fact, the plundering rapid growth of overseas markets has become a driving force behind the increase of OPPO's share. This was demonstrated when Wu Qiang, the vice president of OPPO, opened the super flagship store in Shanghai (the overseas market grew more than 20%), I believe this is why OPPO phones are among the top four mobile phone brands in the world.
In terms of last year's record, its overseas market can be described as impressive .For example, the top five most popular models in Pakistan in July OPPO F3, OPPO A57 and OPPO A37 occupy three seats ); In the second quarter, with the 24.2% market share, OPPO F3 became the best selling model in India with the price of 15,000 to 30,000 rupees. In the third quarter, OPPO handset shipments ranked the first in Asia with an exclusive share of 15% A copy of the heavy global strategy of overseas markets, how the result is not cheering, applause it.
Beginning in the 'fledgling' market in Thailand in 2009, OPPO opened the way for its overseas markets.
It is indeed gratifying to see that it has gradually entered the markets of Southeast Asia, South Asia, the Middle East, Africa and Oceania and has laid the foundation for 30 markets around the world. Even with so many lives and endless struggles, even if such achievements in globalization are achieved, OPPO continues to grope for this path. From the news briefing on the march (Japan market) just held in Omotesando, Tokyo, Japan, it can be seen that the OPPO officially marks a new start for OPPO to expand into developed markets. signal.
OPPO globalization is accelerating. I can not deny that for you at this point and I also hope that OPPO, a state-owned brand, will become more 'glowing and hot' in the international overseas markets and will create greater glories and better growth in the future.
