Recently, some consumers said that the cloak coat at home has not been cleaned for nearly 55 years! High-end clothing can not be cleaned, I do not know how to clean it has become a pain point in the hearts of consumers difficult.To this end, Suning United Haier will Shanghai Wujiaochang store launched a free 'air wash' service experience designed to give consumers experience the ultimate products, warm heart service. Follow-up will be one after another in the country to promote Suning stores. In addition to free dry clothes, Suning and Haier also It is revealed that in order to finalize more home appliances experience service landing, Suning executives recently visited Haier Group headquarters, to seek more benefits for consumers.
Last year, Suning and Haier had successfully co-organized the campus to share dry clothes, refrigerator fresh hair full space, Haier Super Brand Day and other major events, and the introduction of sports content customized TV to enhance the quality of consumer appliances experience this year, more extreme products With warm service coming soon.
Give the appliance temperature Suning push the Haier product perception experience
As a smart retailer, Suning constantly launches many high-tech achievements leading industry experience, for example, by digitizing scene resources and accurately mining consumer demand, providing personalized products and services. On February 5, Suning Tesco Fan Zhijun, vice president of Suning Appliance as a trader, led to Haier Group headquarters to discuss consumer products, service perception experience to enhance strategic cooperation Fan Zhijun that the appliance itself is the carrier of love, home appliances need to give more temperature 'Just like a brand really wants to go to consumers, it must understand all the details of consumers in life, transform our services with these details and constantly inspire creative ideas for future life.' Fan Zhijun pointed out that with With the upgrading of quality consumption, consumers are more concerned about the experience and quality of life brought by good products than the price.
Relying on Suning all channels, the whole scene, the full integration of high-profile and seamless docking, to help Haier products and Suning audience alike. In addition to the Suning channel in February devaluation of the Casa Imperial BCD-559WDCAU1 free embedded French mother Refrigerator, Casa Di 172WEU1 maternal and child ice bar on the upcoming joint Suning red child layout on the mother and child format.It is reported, Suning will jointly explore the depth of cooperation between Haier and the maternal and child industries and home appliances industry space for cooperation in the home appliance industry The establishment of the industry system to set a new direction.
In 2017, Suning and Haier jointly launched a service experience of free sharing of dry clothes on campus, and received enthusiastic response from the market. The two sides finalized the free clothes service to continue expanding at the beginning of 2018. In response to the current high-end clothing washing The two sides will launch a free 'air wash' service experience at the high-end clothing stores in Suning stores, the first pilot will be launched at Suning Tesco Shanghai Wujiaochang store. Relying on the innovative upgrade of Suning stores consumption immersive experience, Air wash brought real, distinct actual experience.
Ding Lai to introduce Fan Zhijun Haier use of care products
Cooperation and then upgrade Suning smart retail layout benefits Haier fans
With the wisdom of retail landing, Suning, with deep knowledge of the supply chain and services, won the title of the nation's first retail channel of home appliances.As one of Suning's closest partners, Haier since the 90s of last century, at Suning channels washing machine products sold exceeded 20 billion and maintain rapid growth in 2018, the two sides will focus on Suning retail cloud new channels work together to create a 2000 Suning Retail Cloud Gate stores nationwide regional coverage plan, through white and Black Electric products together, integrate the advantages of resources, build a one-stop home appliance purchase channels for the nation's consumers to provide more within reach product experience services.
Suning adhere to the service is the only product brand early heart, Haier is carefully insight into consumer needs, is committed to creating high-quality home appliances products to achieve the perfect complementarity. Based on this, the two sides finalized in the years after the launch of 'Suning & Haier user listening program.' Through Suning entire industry 600 million members and dual user Haier consumer member system, select the old users of Haier refrigerator washing machine to Haier Qingdao headquarters to experience new technologies and new products. Fan Zhijun said Suning as a market leader in consumer upgrades, in addition to the supply chain To create value for the upper reaches, but also the best products and services passed to consumers.Suning as a bridge between the brand and consumers, to jointly listen to the voices of Haier, to provide consumers C2B counter-customized products to provide guidance Suggest.
At the same time, 2018 is a year of sports, Suning will also join forces Haier power sports marketing, consumer demand for large-screen viewers to create more celebrity single product, while accelerating experiential marketing landing in Suning and Haier's two giants The joint efforts will further promote the smart retail layout and believe that through further cooperation between the two parties, the creation and exploration of a new online-offline integration model will create new chemical effects and create more value for the industry and users.