Benefiting from such favorable factors as the growth of national income and the rising proportion of middle-income groups, the boom in the pursuit of 'quality of life' has shown a clear trend of consumer spending in the home appliances and consumer electronics sectors. Figures show that in 2017, the scale of China's home appliance market reached 1.7 trillion yuan, An increase of 9.8% over the same period of last year.
However, while the appliance market is growing in size, another set of data is even more embarrassing: the Consumer Association of China released the first half of 2017 Consumers Association accepted complaints analysis report shows that in the category of complaints, household electrical appliances The number of complaints is still top, the service complaints accounted for 33.2% of the total.
Therefore, consumer upgrades in home appliances, service upgrades has become a bypass around the hurdle.Data show that the next two to three years, home appliance sales and maintenance industry will erupt even greater market vitality, home appliance repair market in 2020 may reach 10,000 Billion size. As the after-sales service market holds unlimited business opportunities, it will become a new home appliance enterprises fight for the cake now including the United States and other upstream channel platforms have been introduced, the introduction of appliance cleaning, appliance repair, appliance maintenance and other services, intended Fenfen household appliances Aftermarket
Followed by the traditional appliance manufacturers have also resorted to beach appliances after O2O platform. Midea Group for appliance cleaning and maintenance launch 'Hyatt House' platform; Haier build 'Everyone service' platform; the United States is 105 million yuan lead TCL After its home appliance service provider 'very home', the two started in the appliance recycling leasing business in-depth cooperation, and also with the five major industry associations and Haier, chain home, love space, IDF, love recycling and other industry leaders reached Strategic cooperation, build a 'home life' value community.
Of course, the service upgrade test appliance channel platform is not only product upgrades, but also strategic upgrades and brand upgrades.National brand plan, the introduction of the GOME New Year Festival and a series of combination punches, but also to GOME 'home life strategy' has been interpreted. New Year Festival is different, the United States to break the traditional electricity supplier promotional activities to distinguish between the type of merchandise merchandise mode, but related to the electrical products and department store products associated display, user-friendly purchase. For example, cleaning and care products show in Washing machine area, grain and oil products in the kitchen appliances area, to achieve cross-category goods package.This series of changes in detail can be seen from the past sell-sing goods, the United States is gradually transformed into the sale of the program, and according to different consumer scenarios , Consumer demand, to provide users with a one-stop solution to peace of mind.
In addition, breaking the online and offline divide has also become a new strategy for various e-commerce platforms. Like the United States to achieve 'online trading, offline experience' shared retail new model, and truly online and offline ' Quality, same price ', especially by the majority of users recognized, so that they buy appliances, electrical appliances and other large-scale quality of life related products, to be more convenient to enjoy the' online mass merchandise, under the line of genuine display 'brought Worry-free shopping experience.
At present, there are a series of pain points such as uncertainty of installation price, more anticipation of 'Three Guarantees' time, difficulty of precision of logistics and distribution, etc. These are the key links in the service upgrading of the appliance market , So this requires channel platform must be gradually realized in the service of product, standardization, from the sales experience to distribution and installation, maintenance and cleaning, the acquisition of the old complex purchase, the formation of the product life cycle closed loop, so that consumers can really do To 'consumer upgrades' worry-free.