As a pioneer in the global technology industry, Apple in the past quarter once again reap the beautiful earnings results.Data show that Apple's first-quarter net revenues of 88.293 billion US dollars, 78.351 billion US dollars over the same period last year increased by 13% ; Net profit of 200.65 billion US dollars, 17.991 billion US dollars over the same period last year increased 12%.
At the same time, we can see from the earnings report, iPhone revenue is still Apple's main source of income, the proportion of up to 70%, which also benefited from the strong performance of the iPhone X. However, over-reliance on the iPhone is not a good performance, Of course, Apple itself also found this, and has been looking for new revenue points.
Cook took over Jobs, often criticized by the outside world too much, lack of innovation.In fact, Cook has been trying, such as Apple Watch and smart speakers and other products, are Cook's new exploration led by Apple, but these Products relative to the iPhone, simply can not shake its position.Although even the top of the global wearable market Apple Watch, sales and revenue contribution is also much worse.
At the beginning of 2018, Apple launched a new product line. Unlike previous mobile devices, Apple launched a smart electric toothbrush that collaborates with Colgate. It is a bit unexpected. It claims that you can analyze your oral health status through artificial intelligence analysis And brush your way, and then tell you how to better and more healthy brushing teeth and investment in the past, Omi and Oclean brands such as millet and other companies, are mainly engaged in artificial intelligence operations and health brushing guidance.
Colgate smart toothbrush E1: built-in artificial intelligence algorithm can draw the oral map
According to the official introduction, the smart toothbrush E1 developed by Apple and Colgate together with a set of sensors that can track the parameters of 16 different areas in the oral cavity when brushing teeth and save the parameter data in the toothbrush. The user can connect through Bluetooth APPs on your phone, iPad, and Apple Watch. Use the 'Check Up' feature to find out what areas are being swiped in. Even when offline, your toothbrush stores your data in Connection automatically added to the database.Note that this smart toothbrush currently only supports iOS, which means that Android users have no chance to experience.
Unlike ordinary electric toothbrushes, E1 can analyze the user's brushing data, inform users of brushing habits, help users understand how to improve oral health, and make recommendations to users to guide users to optimize brushing habits.
For children who do not love to brush their teeth, this toothbrush also built a small game, through the APP side of the connection, to help children brush their teeth faster and more happy.
Built-in artificial intelligence algorithms and analysis capabilities, this smart toothbrush price is not low, the price is 99.95 US dollars (about 670 yuan), including toothbrushes, charging base and a replacement brush head.Currently, Colgate smart toothbrush E1 only Can be bought in the official Apple store.
Compared to mobile phones, why the computer Apple fancy smart toothbrush this market?
For companies such as Apple, never do useful work, it is the market for many companies do not have forward-looking.Compared to mobile phones, computers and even smart watch products, smart toothbrush unit price is low, the profit is relatively Less, why Apple at this time choose to join the traditional brand it? Analysis, there are two main reasons:
First, the market prospects. Under normal circumstances, each brushing frequency twice a day, most people are still using the traditional manual toothbrush However, due to brushing habits and brushing the wrong way and other reasons, many users brush your teeth Often gingival bleeding and so on.And, long-term incorrect brushing, toothbrush will also cause more potential harm.In this environment, electric toothbrush more and more market attention and welcome, especially in Europe and the United States Of developed countries, electric toothbrush coverage at a high level.
According to statistics released by research institutes, the annual compound growth of online electric toothbrush is 40% -50%. In 2017, the overall online sales volume is expected to exceed 10 million lines. There is also tremendous development prospect under the online industry.
At present, the popularity of electric toothbrushes in developed countries in Europe and the United States is about 50%, but China is one of the best in the market penetration rate of less than 5%, and this means a very huge market space, just as the original iPhone entry, open a blue ocean market.
At the same time, Apple's flagship electric toothbrush built-in sensor and AI algorithm, more intelligent, AI also allows products to add more selling point, more attractive, not only for the promotion of the entire market, but also let themselves in the industry pioneer Location, preconceived.
Second, improve the health territory. As Apple's head, Cook has said publicly on more than one occasion, the health industry is a new business development opportunities, the future will be promising. From the iPhone, Apple Watch and now the smart Toothbrushes, everything Apple does around the health industry, and from the iOS iteration of the update, you can see that Apple's health monitoring and analysis of more and more valued.
It may be easy for a hardware company to develop a product, but it takes a lot of time for the underlying data to get in. Unlike most of the brands in the market, when they are still comparing who is more cost-effective, Apple has From each terminal to analyze the user's data, including this smart toothbrush.
After the industrial revolution, the global science and technology ushered in by leaps and bounds, the pursuit of people gradually from the current food and clothing to the present health, which is a trend of human progress, Apple is now doing everything is to meet this trend and improve health Territory map.
Not only Apple domestic enterprises are also layout
Earlier, smart toothbrush is a blue ocean market, especially in China, less than 5% coverage, but also means that the future is unlimited. Faced with such a big cake, the domestic enterprises will naturally not let go, early layout of the market , Such as Oclean, began laying out the smart toothbrush market from 2016, have released two smart toothbrush products, the market reflects not bad.
More coincidentally, Oclean's investor millet eco-chain business is the rice millet bracelet OEM technology, has also been in the layout of the health sector, its wearable smart device sales tied for first place with Apple and the upcoming IPO. Said that the coincidence of the two giants, but also further evidence of the plasticity of the market.
Like Apple Colgate E1, Oclean smart toothbrush is also the main design and intelligent analysis of the operation of the fuselage of both products are used pure white design, the shape of the palm of your hand holding habits and the use of five painted five grilled spray process , Making it feel the baby skin.
At the same time, Oclean intelligent toothbrush also built a variety of sensors that can sense the user brushing the length of time, angle and brush pressure bearing, through APP analysis of the formation of data feedback report to help users gradually develop good brushing habits.And the price, Oclean phase Comparing Apple to lower the main cost-effective, priced at 349 yuan.
Smart toothbrush again behind the hot AI 'spoiler'
The entry of many domestic and foreign enterprises, the toothbrush this seemingly niche market up, not only endorsement of such a giant company Apple, but also has a bunch of start-ups 'support.' In fact, think about it, the smart toothbrush market set off Behind the waves, it is the AI technology in the traditional industry another spoiler.
With the comprehensive warming of the AI industry, coupled with the boost of capital power, more companies are pouring into the tide of artificial intelligence. There are robots, smart speakers, and chip processors, no matter which one They are all emphasizing that their products are smart and smarter than traditional products.
Unlike the traditional industries, AI can give the product to learn ability.Although the traditional industry, AI technology can increase productivity, can provide commercial value and social value, naturally there will be a large enough market.
It can be said that the AI technology to join, so that the traditional electric toothbrush has a higher 'mission', but also has more highlights to attract consumers to buy and, through AI technology, but also conducive to the formation of the health of the ecosystem, For users of the industry are good win-win situation.
The health industry in the future or will achieve greater commercial value
Many years ago, Apple began to collect data through products like the iPhone and Apple Watch. Through HealthKit, ResearchKit and other services, users were able to analyze their own health data to provide a healthy ecosystem.
Tim Cook, the Apple CEO, has said many times that the health industry is a new 'opportunity for business development' and will be promising, and Cook said there will surely be great business value here.
For now, what Apple and the domestic Oclean companies do is to maximize the commercial value of the health industry, which, though it can not be considered as a particularly large market, can have a long-term future. Also, some of the current, if seemingly free services, have benefited from companies such as Apple.
It is noteworthy that Apple also hired a large number of doctors and health field experts and scholars as a research support and backed by and the United States Food and Drug Administration cooperation to improve their health care team and platform.So, Apple's health Optimistic about the industry and high pre-investment.
On the other hand, domestic Oclean side also cooperates with a number of organizations to seek higher breakthroughs from hardware to software algorithms, meanwhile, Huawei Technologies, which has been cultivating in the field of health, has given great support in technology and resources .
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To be sure, the accelerating layout of the two industry giants at home and abroad will continue to tap the greater commercial value of the health industry, and the cooperation between Apple and Colgate will formally open the market for the health industry through smart toothbrushes Product, data service users, but also bring substantial business returns.This is not only the opportunity for Apple, but also the opportunity for the entire smart toothbrush market, but also a revolution on the traditional toothbrush.