Today, IDC, a world-renowned research institute, announced the 2017 smartphone report for the Chinese market. The report shows that in the year, the market shipped 444.3 million units, down 4.9% from 467.3 million in 2016.
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Specific rankings, the Chinese market is the top five fight.Human to 90.9 million shipments topped the market share reached 20.4%, up 18.6% compared to 2016. OPPO ranked second, to achieve shipping 80.5 million units, with a market share of 18.1% and a year-on-year increase of 2.7%.
Although previous figures showed that global shipments of millet surpassed those of vivo, vivo still maintained its advantage in China, ranking third in terms of shipments of 68.6 million units, while Millet ranked fourth with 55.1 million units, but the annual growth rate of millet was as high as 32.6%.
Ranked fifth in the Apple, only 41.1 million units in 2017 shipments, the decline is also the largest of the five manufacturers, down 8.3%.
Although there was no surprise in the rankings, the market concentration accelerated, with the top five vendors exceeding 75% and leaving only 24.3% of all the remaining vendors, indicating the current fragmented market.
For 2018, some industry analysts said that at present, China's mobile phone market has entered a stage of "consumptive war." In this stock market game, the Chinese mobile phone manufacturers to find the top five larger increments, only to continue to eliminate two , The third-line brand.So 2018 for 5-10 manufacturers more sense of crisis, how to consolidate the original user groups is a top priority.If you can successfully through 2018, the future there is still a chance to meet the 5G market changes, when There is another chance to rise.