Analysts and consumers seem to have started selling iPhones in India a decade ago, with a market share of only 2.5%, mainly due to two reasons. The first is that the price is too high, exceeding most of India's consumption Those who bear the ability; followed by the localization of Apple's core applications lag.
iPhone price most Indian consumers unable to afford
Although India has now become the world's second-largest smartphone market, this is largely a quantitative matter. The high-priced iPhone is still beyond the reach of many Indians. Counterpoint and IDC surveys conducted by market research institutes Shows that most consumers in India currently have the affordability of mobile phones under $ 150. In the third quarter of last year, Samsung J2, which sold well in India, priced at between $ 100 and $ 150, is also Samsung's best seller in India Of the smart phones, but the price is lower than 150 US dollars is known for high-end iPhone is difficult to do.
In addition, as iPhone iPhone iPhone have not yet achieved the Indian made sales in India also face high taxes, which led to the iPhone in India than any other market price higher, take Apple introduced last year to the iPhone X and iPhone 8, the most expensive iPhone X in India is priced at 92430 rupees, equivalent to about 1450 US dollars; iPhone 8 in the Indian market for 66120 rupees, equivalent to about 1040 US dollars.
Even more unfavorably, Apple's iPhone sales in India are not tied to telecom operators, while in many other markets, the iPhone is often marketed in tandem with telecoms operators who can also subsidize product costs in the Indian market This has not been achieved yet.
In recent quarters, sales in the Indian market better iPhone 6 and iPhone 5s, it has not yet appeared in the official website of Apple India.
Currently, Samsung and China's handset makers control 80% of the Indian smartphone market, while Counterpoint figures show that iPhone's share of the Indian smartphone market was only 2.5% at the end of the fourth quarter of last year.
Apple core application localization lag
Apple iPhone in India, not only the price is unbearable, nor is it reduced by the cost of production in India will be able to solve the localization of its core applications there are also major problems, Apple Maps and Siri is a typical .
In the case of Apple Maps, Apple Maps only provide information on a small number of cities and towns in India, often neglecting landmarks and lacking basic steering tips so that a driver driving a year round in Bangalore, India, bluntly says that Apple Maps is a joke.
Fortunately, Apple is aware of this, and in early 2016 it confirmed that it will establish a research and development center in Hyderabad, India, hiring hundreds of engineers to solve the problem of Apple Maps in India.
Apple voice assistant Siri also has problems in India, can not understand some of the words originated in India, there are problems in understanding the Indian accent, users in India are very inconvenient.Compared with Apple Siri, last year to enter the Indian market, Google Voice Assistant Google Assistant and Amazon's voice assistant Alexa, performed much better.