IDC calculates the traditional Tablet PC, as well as screen and keyboard separable variants in the fourth quarter, Apple is still the market first, while Amazon is the second for more than Samsung ranked second.The top five manufacturers market share sum 69.6%, higher than 61.3% of the same period of last year.
However, due to the sluggishness of the tablet PC market, Apple's market share once again rose 2.3% after experiencing a two-quarter increase in market share. Before that, Apple's market share in this market Has dropped for 13 consecutive quarters, with the lower prices iPad and an upgraded version of the iPad Pro, Apple maintained its market leadership.
In the fourth quarter, Amazon's tablet shipments increased 2.5 million units and its market share increased 6.0%. The holiday season is usually the strongest quarter for Amazon, but this year's performance was particularly pronounced, with the company surpassing Samsung in one fell swoop. IDC said it is due to Amazon offers a substantial discount, as well as the latest Amazon tablet integrated Alexa voice assistant.
Samsung's tablet shipments fell 1 million units from a year ago, according to IDC figures, with the shift in keyboard and screen separability accounting for a growing share of Samsung's tablet devices, but such growth failed to make up for the decline of traditional tablets.
In addition, Huawei surpassed Lenovo in fourth place, with Huawei increasing its market share by 1.2% while Lenovo lost 0.4%. Both companies shipped about 3 million units.
In the fourth quarter of 2017, the tablet market showed such a trend throughout 2017. In other words, the refreshment cycle of tablets is closer to that of traditional PCs, not smart phones. Is the only category that has seen growth, which is good news for both Apple and Microsoft.
IDC analyst Jitesh Ubrani said: 'So far, the market for keyboards and screens that can be detached is due to the sales of Microsoft and Apple products in the United States. However, The continued success depends on whether other PC makers are willing to join and, more importantly, whether users in other countries can accept this new type of product.