Apple shipped 770,000 iPhones in the fourth quarter of 2017 as of December 30, a decrease of about 1% from the same period last year but up 66% from the previous quarter; however, thanks to the iPhone's average selling price ASP), revenue from mobile phone sales soared to US $ 61.6 billion, up 13% over the same period last year and up 113% from the previous quarter.
At a analysts meeting just after the earnings release, Apple chief executive Tim Cook said the high-end iPhone X, which retails for $ 999, has been the best-selling since its release in November 2017 iPhone models, and according to market research firm Canalys, the iPhone X is also the best-selling smart phone on the global market for the fourth quarter of 2017.
As a result, Apple set a record high of $ 88.3 billion in revenue in the fourth quarter of 2017, a 13% increase over the same period last year and a 68% increase from the previous quarter. The company's quarterly profit exceeded $ 20 billion, an increase of 15% over the same period of last year %. In addition Apple fourth quarter revenue equivalent to 3.89 US dollars per share, also hit a record high.
Apple said that the company's international market sales in the fourth quarter of 2017 accounted for 65% of the overall performance; Cook said in an analyst conference call: 'We have many factors in the growth, the iPhone is one of the key to creating This series of products since its birth, the highest revenue.
Driven by the high-end iPad Pro, Apple's iPad shipments and sales also grew in the fourth quarter of 2017 with sales of US $ 5.9 billion, an increase of 21% over the previous quarter and an increase of 6% over the same period of last year. Apple's Mac sales fell to $ 6.9 billion in the quarter, down 4% from the previous quarter and 5% from the same period a year ago, but its performance decline was offset by 18% growth in service revenue and 36% growth in other products .
Finally, Cook concluded that the total installation of Apple devices has reached 1.3 billion units, an increase of 30% in just two years.
Compile: Luffy Liu, EE Times China; Editor: Judith Cheng