In the past December 2017, the retail development of the stovetop has been relatively stable with no major fluctuations, with a slight decrease in the retail sales of the stovetop market over the same period in 2016. However, In the case of rising prices, the retail sales have also increased.From the overall development in 2017, the industry leading camp performed even better, especially the leading brands represented by the boss and Fang Tai have obvious market advantages.

Soot machine: In December 2017, the Company achieved a total volume of 224559 sets of unit sales, down 2.11% from the previous month and 4.49% from the same period of last year. In terms of retail sales, retail sales amounted to 721603 thousand yuan, down 3.60% from the previous quarter and 5.67% over the same period of last year.

In the middle of this month, the proportion of the top three brand retailers in terms of volume of retail sales, Fang Taihe Beauty both experienced different degrees of sequential decline. Among them, the decline of Fang Tai was more obvious, with retail sales and retail sales respectively falling by 1.68% and 1.85%. On the contrary, Vantage, Haier and Wanhe ranked 4th to 6th place, with a certain growth rate compared with the same period of 2016. Boss and Fangtai still maintained their impressive growth, with the two ratios of the boss increasing by 1.71% % And 1.45%, too too square too 1.59% and 0.62% growth.

In terms of the cumulative statistics for January-December 2017, the above two major brands performed very well with the two ratios increasing by 1.92% and 1.89% respectively, while the growth rates by 1.40% and 0.59% respectively. According to statistics, in 2017, these two major Brand has accounted for 35.50% of the retail sales of hoods, 49.98% of retail sales, the leading edge to further show.

It is worth mentioning that Haier, Haier's two retail share increased by 1.11% and 1.12% respectively in 2017, has surpassed Wanhe, among the top five into the range hood retail market.

In the analysis of the product mix changes in December 2017, the two mainstream products, European-type machines and near-machine-type machines, have taken a turn for the worse. Compared with the same period of 2016, the growth of near-type machines was noticeable with two retail sales Representing a rise of 2.51% and 2.80% respectively, thus also impacting the market position of the European-type aircraft with a decline in retail sales of 0.11% and 1.90% respectively. From January to December 2017, nearly two types of near-suction products accounted for Representing a significant increase of 2.38% and 2.24% respectively, further narrowing the gap with European-style machines, while the share of Chinese-style machines in the other category continued to shrink.

Large exhaust volume products continued to sell well in mid-2017, with no reduction in heat. Reflecting the data, compared with the same period in 2016, products with an exhaust volume of ≥ 17.0m³ / min in the two retail segments Respectively, reaching 8.42% and 6.77% respectively, even though they were 6.79% and 5.77% respectively throughout 2017. As of December 2017, products with an air volume of ≥15.0m³ / min have been taken up 83.04% of retail sales, 91.85% of retail sales.

The last is the price, although the average selling price of soot machine in December 2017 showed a sequential decline, but compared with December 2016, domestic brands rose 10.18%, foreign brands rose 14.92%. Throughout 2017, the aforementioned two The prices of major brands increased by 11.02% and 7.50%, respectively, reaching an average price of 3204 yuan and 3082 yuan, of which, the prices of Haier, Vantage, Macro and Wanhe brands rose more obviously by 21.00% 16.56%, 11.67% and 10.12% respectively.

Gas stoves: In December 2017, the number of retail sales of gas stoves reached 244,354 units, up 0.70% from the previous month and 4.46% from the same period of last year. In terms of retail sales, the retail sales volume reached 382,818,000 RMB, down 1.59% from the previous month and 6.12% from the same period of last year. growth of.

In terms of brand share movements for the month, the leading employers and managers experienced too much of a slide. The retailers slid 1.14% and 1.35% respectively on a month-on-month basis in the two retail sectors, down 2.04% and 2.09% on the previous month. Compared with the same period, the boss showed a good momentum of growth with an increase of 1.41% and 1.26% respectively, while Fangtai experienced an increase or decrease in volume, accounting for 1.03% and -0.28% respectively of the two retail segments. In addition, Haier's growth is also very impressive, the two accounted for an increase of 1.63% and 2.28%.

For the whole of 2017, the leading brands represented by the boss and Fang Tai still maintained a good momentum of development. In 2017, these two brands accounted for 31.95% of the retail sales of gas stoves and 58.50% of the retail sales.

Although the retail sales of embedded binocular fooths have dropped during the month, the overall market share of this type of product is still expanding. Compared with the same period in 2016, two items of this type Retail sales increased 2.13% and 0.57% respectively. Throughout 2017, the retail sales of this type of products increased by 2.05% and 0.77% respectively.

From the price point of view, the average price of domestic brands of gas stoves in December 2017 increased by 11.17% over the same period in 2016, and the prices of foreign brands rose even more to reach 12.20%. In the past 2017, domestic brands And the average price of foreign brands were 1534 yuan and 1680 yuan, up rate of 11.40% and 7.28% respectively.According to the mainstream brands, Haier, the United States and Vantage rose more, respectively, reached 19.79 %, 17.86% and 12.27% respectively (Zhang Yuhuai)

annex: China Range Hood Monthly Retail Monitoring Report December 2017

China's gas stove market monthly retail monitoring report December 2017