Beijing time on February 5, TCL official release of the news, with the famous Brazilian star, the active French player Paris Saint-Germain Da Silva signed, the contract will be accelerated TCL brand globalization strategy to inject a powerful impetus, but also For TCL in the World Cup sports marketing campaign blueprint add a touch of color.
As Brazil's national team and the European giants club Paris Saint-Germain's 'soul', Neymar has C Lo, Lionel Messi's visibility and technical strength as the Brazilian national team's current captain, Neymar has led Brazil to get the Rio Olympic Games Gold medal; effectiveness of La Liga during Barcelona, Neymar have brought to the team La Liga champion, King's Cup champion, Champions League and many other honors; now in the 'big Paris', he even played the phenomenon of phenomenal performance. Neymar captured Nike, Red Bull, Beats and many other internationally renowned brands, and now, in Neymar's endorsement brand matrix, more than a well-known brand from China - TCL.
Neymar signed in the World Cup, will undoubtedly become a milestone in sports marketing TCL TCL has revenues of more than one hundred billion for three consecutive years, of which nearly 50% of revenue from overseas. 2017 TCL Multimedia LCD TV sales in the whole year Reaching 23,231,141 units, an increase of 16.4% over the previous year, achieving the strongest growth in five years and the top three in the world with outstanding performance in the North American market and annual sales growth of 131.5% YoY. As a global brand, TCL is deepening its globalized strategic layout , With the passion of football, full of fun experience, can enrich the rejuvenation of TCL, local brand association, to enhance TCL's global influence. TCL signed with Neymar will rely on Neymar in Europe, South America market High popularity and commercial value, fully activate the market potential of TCL, effectively enhance the value of TCL's global brand, and accelerate the pace of globalization and user iteration.
Neymar has skillful dribbling skills, accurate positioning of the ball ability, imaginative passing skills, which is the same with the ultimate pursuit of TCL products also have similar advantages .In recent years, TCL through continuous innovation, to create a large number of extremely Competitive TV boutique.Currently TCL's X / C / P three series of TV products already have their own precise positioning and product philosophy, will be able to audio and video quality, large size, artificial intelligence, surface and other aspects To meet the diversified needs of users.Especially in this year's CES debut of the X5, C6, P5 three series of new products, with a quantum dot technology, full screen surface, Harman Kardon audio and many other advantages, will be in 2018 New Year's Day to bring more extreme user experience.
In recent years, sports marketing has become an important window for young people to open the TCL. In 1994, TCL sponsored the Chinese Football League, began sports marketing trip .Then, TCL has establishedLang Ping Volleyball Foundation sponsors the Chinese women's volleyball team, sponsorAustralia Tennis Open, 9 consecutive years with the Chinese men's basketball team, CBA, continue to dig the value of sports marketing.With the deepening of the globalization process, TCL sports marketing has also expanded overseas, for four consecutive sponsorship of Golf European Tour in the United States to spend In addition, TCL has been sponsoring the European Football Club for many years and cooperating with hot competitions such as Australia, Thailand and India for sports marketing.
The cooperation between TCL and Neymar will greatly help TCL's brand development in Europe, North America, South America and other emerging markets to further enhance TCL's sports marketing strength. After signing the contract, TCL will jointly launch a series of innovative marketing campaigns with Neymar To achieve in-depth communication with soccer fans in different regions and cultures from all over the world, and to fully support Neymar in breaking through himself at this summer's World Cup to achieve 'crowning the king.'
