Home microwave oven is not heated, hold to the repair station, the master said to spend 50 yuan to replace the magnetron, but the store out of stock, let me go to get off work tomorrow to take the next day the microwave oven is repaired, the magnetron is from the Temple Bought the 'three no' products, the master also said where are the repair. 'Ms. Gao Cheng who lives in Chenghua District was very angry, but helpless, and finally bought a new microwave oven, and decided that after the appliance as much as possible not to repair, Bad buy new.
Recently, Chengdu Commercial Daily reporter learned from the Chengdu Household Electrical Appliance Repair Industry Association, with the upgrading of home appliances, the internal structure of the modular, old-fashioned repair shop more and more difficult At the same time, maintenance and after-sales service market, such as cleaning store unlimited business opportunities, Suning, Gome and other home appliances channel operators, as well as the United States, Haier and other traditional appliance manufacturers, have entered the appliance After-sales service market.
Appliance service is the hardest hit
Small appliances into repair shop 'hot potato'
According to the Statistics of Complaints Accepted by the Consumers Association of China, in the first half of 2017, the Consumers Association of China received a total of 44,601 cases of household electrical and electronic equipment, accounting for 15.6% of the total number of complaints, ranking first in the category of commodity lawsuits.
Recently, the reporter visited some repair shops in Chengdu learned that the maintenance costs are too high, the quality of maintenance is difficult to be protected is the main problem of appliance repair.Among them, the price of more than ten yuan to 100 yuan of small appliances showed 'repair as good as change' trend , Some without product quality certification, there is no manual, no warranty three non-product is almost become a one-time items.
Maintenance of the master are not willing to repair small appliances.Mrush Village a master told reporters that the current shop to repair small appliances to microwave ovens, rice cookers, induction cooker and other prices in the three or four hundred or so 'big' dominated, and their The average maintenance price of 50 yuan to 100. Between the tens of dollars such as electric kettles of small appliances, change a heating rod you need 50 yuan, might as well buy a new cost-effective.
Li Gang, secretary general of Chengdu Household Electrical Appliance Maintenance Industry Association said some after-sales service industries have multiple problems such as price opaque, easy to fail, long repair cycle, good faith crisis, etc. He suggested that citizens buy the branded products in regular stores more quality Protection. Appliances extended warranty period, if the maintenance costs over one-third of the purchase price, the basic belongs to the overhaul, it is recommended to buy new products. Chengdu residents through the intelligent management of household appliances service platform inquiries of major brand appliances in Chengdu specified Service outlets information.
Great potential aftermarket
Appliance channels, manufacturers entry
Zuo Yike, general manager and chief accountant of Zhongyikang Brand Center, believes that after 2015, the output value of household appliances will be about 300 billion yuan, an annual growth rate of about 20% .According to this growth rate, the appliance repair market may be in 2020 Trillion reached the scale.
TCL 'very home' president Wei Yonggang said that the reason why TCL incubate 'very home', but also to aggregate industry orders, lower service costs and improve consumer experience, to achieve users, manufacturers, engineers win-win. Is an upgraded version of Suning Tesco's after-sales service. In early 2016, seven professional service sub-brands such as "Little Lion Cleanse," "Fresh Doctor," were established. In November 2017, Suning helped the Quartet platform and became a full-channel , All customers, all categories of home to shop life service platform.
In addition to the major channel providers, appliance manufacturers are not to be outdone.Micron Group launched a cleaning appliances for the cleaning 'Hyatt House' platform, and focus on appliance repair 'America Home'; Haier set up a 'people service' platform, incubation Of the 'Sunrun' logistics in the area have strong competitiveness. There are still many domestic focus on home appliances after-sales service venture, which has been financed, including easy to get home appliances steward, Ai Jie, waiter, love maintenance , Only repair sinks and other companies.