This winter, the weather is colder than the weather.
'No one has been in store for ten consecutive days, and has been almost zero sales lately.' 'A home appliance distributor in North China told China's home appliance network that the trend of declining passenger flow from stores in the second half of 2017 tends to be severe.
'County store better, especially the township appliance dealers, the days are getting sad.' Yang appliances from Wuhan, franklin marshall, franklin marshall, franklin marshall, franklin marshall, franklin marshall, franklin marshall, franklin marshall
The main contradiction shift
In the opinion of the insiders, the vast rural township is a fertile ground to be excavated. Why is the grassroots 'husband and wife shop' suffering?
From the perspective of household appliances possession of 100 households, there is still a large gap between the rural and urban areas, with great room for growth. The household appliances purchased during the period of bringing home appliances to the countryside have already entered the phase-out period. In the next few years, the rural market Will bring about a wave of replacement and replacement; under the adjustment of benefiting-agriculture policies and industrial policies, the return of rural population in rural areas will be accelerated and the returnees will bring their hometown not only with economic support but also with more mature consumer knowledge and more fashionable consumption Concept, open up the space for the upgrading of rural consumption structure.
'The trend of rural consumer escalation is to be determined, the problem is that a considerable part of the physical store has been difficult to meet market demand.' 'Zuo Yin Magpie Brand Center, general manager of left magpie that the flow of rural physical channels chain is too long, less efficient, for the goods Limited category and other factors is an important reason for their difficult.
In fact, the most concentrated external manifestation of all the shortcomings of rural township dealers is that the purchase price is even higher than the retail price of the e-commerce chain, but this shortcoming is gradually becoming a secondary contradiction.
Appliance distributor Union Home Appliances Leader Zhang Shaohuo told China Home Appliances Network, many appliance dealers through crowdfunding mining, appliance repair cleaning services, to a certain extent, ease the high cost, profitability, product scarcity problems.Now, most Dealers face the main problem is that tourists gradually depleted.
'Originally young people are online shopping appliances, and now even some of the older middle-aged people have begun holding a mobile phone online shopping.' Yang Xiaoyong told China's home power grid, the original dispute over the price is earned more earn less problems, but Now no source has become a very serious issue.
Where have you been?
Although the integration of online and offline has become the mainstream trend in the market, from the actual situation, the dispute of online and offline still exists objectively, and it is also true that the electricity supplier took away the passenger flow of some home appliance stores. However, it is by no means so simple.
'The use of electricity supplier FALSIFYING is also a very headache.' Yang Xiaoyong told China's home network, the original FALSIFYING entity from the entity, the brand can also be some containment, but now a lot of appliances 'cattle' from E-commerce platform to get goods directly, shipped to the local wholesale market and then redistributed out, basically realized the 'legalization' FALSIFYING, which is a regular brand dealers is a punch.
According to the dealer, in addition to the online and offline disputes, FALSIFYING and other old problems, the part of the market saturation category, real estate problems to curb consumption and other factors are also very noteworthy.
It is understood that most of the appliance dealer products are air conditioners, refrigerators, washing machines, color TV these major appliances.But in 2017, in addition to air-conditioning market blowout, a slight increase in the washing machine market, the refrigerator, color TV market is basically saturated. In the terminal store, the door is naturally cold saddle pony.
A distributor from Zhengzhou, said many people's disposable income are bet on the real estate, real estate market and policy adjustments, the real estate business path runners have occurred, which in fact inhibited some areas Consumer appliances.
'There is also a case of consumer electronics was cut off ahead of schedule.' Zhang Shao-Shuo bluntly, in recent years, continuous promotion of e-commerce, offline direct marketing activities are also very frequent, which to some extent advance overdraft consumption.In addition, a lot of real estate when it is built Someone got the owner information, and other residential areas built to go home later, let alone enter the door.
Fortune in the garage
Sun Yongqiang is now one of the most successful home appliance dealers in Qingdao. When his colleagues were in dire straits, his performance was soaring against the backdrop of an underground garage.
'In fact, I was to do home appliance after-sales maintenance, and later started to do home appliance sales.' Sun Yongqiang said that previous revenue depends solely on maintenance, installation and other after-sales service, with appliance sales and appliance cleaning services continue to grow, sales and The proportion of service income has been basically the same.
Compared with the direct sale of home appliance dealers, it is characterized by the first maintenance, installation, cleaning and other services to accumulate solid customer relationships, and then rely on the door opportunities and acquaintances to push home appliance sales, which is a great way to traditional stores The other.
'Because everyone is good, in addition to the usual appliance repair service, some of the customer's home lamp is broken also call me.' Sun Yongqiang recalled that in the past people home things are broken repair their own, and now people do not seem to Will repair things, precisely because there is such a business needs so I positioned itself as a universal 'home appliance steward', the formation of home appliance sales, maintenance, cleaning of the train service.
As for why the start in the garage, Sun Yongqiang frankly, because the store is indeed too high a cost, and had the main master home repair service, so the store is dispensable. Continuation Now do not rely on stores to do sales, but save a lot of money .
In addition to Sun Yongqiang so universal 'home appliance steward', the adjustment of product structure is also one of the key work of appliance dealers.
'A 2000 yuan to 3000 yuan, the profit of large appliances only 300 yuan, but do not know how long to sell to a Taiwan, but a set of 2,000 yuan kitchen sometimes can earn nearly a thousand dollars.' An appliance dealer Said that in addition to the kitchen and electrical appliances, health pots, wall-breaking machines and other 'new appliances' fast turnover, high profits, this year's sales center will tilt these product categories.
In addition to the above series of self-help, there are also many home appliance distributors in contact with big platforms such as Jingdong, Tmall, Gome and Suning in the hope of re-optimizing social resources through the wave of 1,000 villages and 10,000 stores.